What is important when meeting a new customer your knowledge of the product?

Product knowledge will make your customer service team sound confident, competent and efficient. Their conviction in the company's offering will be reflected when they interact with the customer leading to higher possibility of a sale and customer satisfaction.
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Why is knowledge of the product important in customer service?

Product knowledge allows you to present benefits and special features accurately and persuasively. The more the agents know, the better they communicate. The agents' responses become clearer, more concise, easier to understand, and better crafted. Communications become smoother and less stilted.
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What is the importance of product knowledge?

Product knowledge is an essential sales skill. Understanding your products' features allows you to present their benefits accurately and persuasively. Customers respond to enthusiastic sales staff who are passionate about their products and eager to share the benefits with them.
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What need does the product meet for customers?

Product Needs

Customers need your product or service to function the way they need in order to solve their problem or desire. Customers have unique budgets with which they can purchase a product or service. Your product or service needs to be a convenient solution to the function your customers are trying to meet.
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What is the most important aspect in knowing the product?

The most important element of product knowledge is to sell the benefit and not the feature. Too often as salespeople, we get all excited about features and overwhelm the customer. A customer wants to know WHY that feature is important to them. Never make the mistake of talking about more benefits than you need too.
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The Importance of Product Knowledge



What does product knowledge include?

Product knowledge is when sales reps have a complete understanding of the product they're selling. Why is product knowledge necessary for salespeople? Sales reps should understand a product's features and benefits from the customer's point of view, so they can have more engaging conversations that lead to sales.
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How do you get product knowledge?

Use these steps to improve product knowledge at your company:
  1. Offer hands-on experience. ...
  2. Encourage both conventional and creative information sources. ...
  3. Provide opportunities to practice. ...
  4. Use microlearning. ...
  5. Focus on customer needs. ...
  6. Provide consistent training. ...
  7. Offer incentives. ...
  8. Hold out-of-office training.
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What are the 4 main customer needs?

The four key customer needs
  • A fair price.
  • A good service.
  • A good product.
  • To feel valued.
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How do you meet customers?

How to meet customer needs
  1. Listen to customer feedback. ...
  2. Acknowledge your customers. ...
  3. Solve the customers' problems. ...
  4. Build a customer-focused company culture. ...
  5. Demonstrate empathy. ...
  6. Interact with your customers. ...
  7. Analyze your reviews. ...
  8. Be honest with customers.
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How do you meet customers needs and expectations?

8 Ways You Can Meet Customer Expectations and Close the Gap
  1. Get to Know Your Audience. ...
  2. Make Sure You're Reaching the Right Buyers. ...
  3. Look for New Ways to Meet Customer Needs. ...
  4. Set Clear Standards for Your Support Team. ...
  5. Be as Transparent as Possible. ...
  6. Develop a Customer-centric Culture. ...
  7. Collect Feedback Regularly.
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What are the four key elements of product knowledge?

Here are the four pillars of an effective product training program:
  • Product Knowledge: Understand what you are selling. ...
  • Industry and Customer Knowledge: Understand what your customers are looking for. ...
  • Competitor Analysis: Understand what your competitors are doing. ...
  • Create winning product value statements.
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How can customer service improve product knowledge?

When your sales and customer service teams have a thorough understanding of a product, they can confidently have conversations with customers and can easily provide them with accurate information. This can improve employee confidence, the customer experience and relationships.
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Why is product knowledge important in retail?

Why is Product Knowledge Important? The better your sales team knows and understands a product, the more effectively they can communicate with customers about its value and use to them, and the more likely they will make a sale.
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What are the 3 most important things in customer service?

Essentially, the 3 important qualities of customer service center around three “p”s: professionalism, patience, and a “people-first” attitude. Although customer service varies from customer to customer, as long as you're following these guidelines, you're on the right track.
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What is consumers product knowledge?

Consumers have different levels of product knowledge, which they can use to interpret new information and make purchase choices. Levels of knowledge are formed when people acquire separate meaning concepts (accretion process) and combine them into larger, more abstract categories of knowledge (tuning).
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What will you do if you meet a new customer of your business?

Smile when you first meet the client, to let them know that you are happy to see them and excited about the prospect of working together. Make eye contact, give a firm handshake, and listen intently when the client is speaking with you.
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When you meet your customer you should begin with?

Use their first name throughout the meeting. It adds a personal touch and, as How to Win Friends and Influence People says – it's the most magical sound in the world, hearing your name. Be cool, calm and confident. Pretend like you've pitched yourself a million times before.
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What are the five basic needs of a customer?

Most customers have a set of 7 basic needs when they interact with an organization, according to Ben Motteram, Principal and CX Expert.
  1. Friendliness. This is the most basic customer need that's associated with things like courtesy and politeness. ...
  2. Empathy. ...
  3. Fairness. ...
  4. Control. ...
  5. Alternatives. ...
  6. Information. ...
  7. Time.
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What are the 6 basic needs of a customer?

The Six Basic Needs of Customers
  • Friendliness. Friendliness is the most basic of all customers needs, usually associated with being greeted graciously and with warmth. ...
  • Understanding and empathy. ...
  • Fairness. ...
  • Control. ...
  • Options and alternatives. ...
  • Information.
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What are the 6 things a customer wants?

6 Things Every Customer Wants
  • Preparation. Customers want you to do your homework before talking with them. ...
  • Simplicity. Customers, like everyone else, must cope with the complexities of business. ...
  • Creativity. ...
  • Loyalty. ...
  • Accessibility. ...
  • Accountability.
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What is knowledge based customer service?

What is a Customer Service Knowledge Base? A knowledge base is similar in principle to a wiki. It's a collection of articles arranged into a hierarchy, much like how an encyclopedia might be broken up by subject or geographical area. The subject, though, is your product and how to use it.
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How do you train customers to products?

Best Practices For Successful Customer Training
  1. Find Your Purpose. ...
  2. Establish Measurable Goals. ...
  3. Create Content That's Easy To Absorb. ...
  4. Choose The Appropriate Customer Training Software. ...
  5. Deliver Both Informal And Formal Learning. ...
  6. Get Everyone On Board. ...
  7. Track And improve. ...
  8. Measure Success!
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What is the most important thing to consider in the selection of a product or service?

What does the product achieve, avoid or preserve for the customer? How does the product improve your customer's life or work? What kind of customers will you be selling the product to? Do you personally like the customers who'll be buying this product or service?
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Why product knowledge is important for a salesman?

A salesman should have up-to-date information relating to the products he deals with the customers. When one possesses thorough knowledge, he feels joy to explain to others. Complete and useful knowledge of goods is fundamental requisite of a salesman. These will increase the sales and render better service to buyers.
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