Why was The Ordinary Cancelled?

The brand has since closed all of its stores

Skincare brand Deciem has temporarily shut down after its founder made the shock announcement on social media, citing “major criminal activity.”

Is The Ordinary being discontinued?

The Ordinary Salicylic Acid Serum Is Officially back, After Being Discontinued In 2019 | Glamour UK.

Why did The Ordinary shut down?

The reason behind DECIEM's bold move is to refocus on “science-first functional skincare”, citing that this new approach will create “space to innovate with new brands in the future”. The Ordinary, which is considered the company's crown jewel, and experimental skincare brand NIOD will be the only lines retained.

What happened to The Ordinary?

Deciem's Brandon Truaxe: the world's most controversial beauty CEO, explained. The creator of the low-price skin care brand The Ordinary has been ousted after a year of erratic behavior, and now has a restraining order against him.

Did Sephora stop selling The Ordinary?

Much-loved affordable skin-care line The Ordinary will no longer be available at Sephora. After joining the retailer about six months ago, the brand will be moving to Ulta.

The Truth About The Ordinary

What happened to the founder of The Ordinary?

Death. Only a few months later, Truaxe died at age 40. His death took place early on morning, 20 January 2019, reportedly after falling from his Toronto apartment in the Distillery District.

Is Deciem still in business?

“He ultimately didn't want anyone who loved him or cared for him challenging his behavior or wanting to get him help.” It all escalated in October 2018, when Truaxe, unbeknownst to the rest of the executive team, posted from the company Instagram page that Deciem was shutting down.

Why was Deciem Cancelled?

Skincare brand Deciem has temporarily shut down after its founder made the shock announcement on social media, citing “major criminal activity.”

How Deciem is disrupting the beauty industry?

Deciem has broken away from the traditional product line up of skincare products offered by big beauty: day creams, night creams, cleanser and serums to instead offer many single ingredient concentrated products that can be layered upon each other and tailored to your specific skin concerns, i.e. acids, oils, pure ...

Is The Ordinary brand FDA approved?

No certificate from the FDA. The Food and Drug Administration on Friday warned consumers against the purchase and use of skincare brand The Ordinary's products for lack of certification.

Is the skincare brand The Ordinary good?

Our Verdict. Overall, we think that The Ordinary products are formulated well with high-quality, evidence-based ingredients. And it's a plus that the products are priced low, making this brand accessible to many consumers.

Is The Ordinary owned by Estee Lauder?

The Estée Lauder Cos. Inc. on Tuesday closed a deal for a majority stake in Deciem, the parent company of The Ordinary. Lauder now owns 76 percent of Deciem.

Why did The Ordinary discontinue salicylic acid?

A spokesperson for The Ordinary told R29: "We took some time away to perfect our formulation to ensure a pleasant experience for as many users as possible," hinting that the new product might be a gentler version. The star ingredient is, of course, 2% salicylic acid, a beta hydroxy acid (or BHA) which exfoliates skin.

Why is The Ordinary so popular?

The Ordinary which comes under the brand DECIEM, features the most popular skincare ingredients, like niacinamide and hyaluronic acid, and focuses on delivering the best quality ingredients, at a very attractive price. Part of the brand's appeal is that it's actually affordable for everyone.

What does DECIEM stand for?

Deciem is a Toronto-based company founded in 2013 by a serial beauty entrepreneur named Brandon Truaxe. The company name is a metaphor of sorts. According to a company representative, "The name comes from decima, which means 'ten' in Latin.

How much is The Ordinary worth?

Inc. has agreed to buy a majority stake in Deciem, the parent company of popular skin care brand The Ordinary, at a $2.2 billion valuation.

Is DECIEM tested on animals?

DECIEM does not test on animals and does not ask others to do so. DECIEM has been certified with the Leaping Bunny stamp of approval, a widely recognized standard for personal care and household products.

Is Hylamide being discontinued?

Deciem has announced it is to discontinue brands HIF, Hylamide, Abnomaly, and The Chemistry Brand as it marks its 9^th anniversary. THE DETAILS The company made the announcement via the Instagram page of its brand The Ordinary, which will be staying, as well as Niod.

Is The Ordinary sold in Australia?

The buzz around the brand often leads to product shortages, but luckily there are a fair few places to shop The Ordinary in Australia: Adore Beauty stocks a pretty extensive collection of The Ordinary products, at last check there are 57 ranged at the online beauty retailer.

Where is The Ordinary made?

“DECIEM is the parent company of The Ordinary and all of The Ordinary products are manufactured or bottled in Canada in GMP-compliant facilities.”

Is The Ordinary a Korean brand?

Korean Skincare Products

When Canadian company Deciem launched skincare brand The Ordinary in 2016, their effective products at unbeatable prices commanded the attention of the beauty industry.

What is happening with Deciem?

Cosmetics leader Estée Lauder will pay about $1 billion to take majority ownership of Deciem, the ... [+] The future looks even brighter for cult skincare beauty brands The Ordinary and NIOD, part of Deciem Inc. —following Estée Lauder's $1 billion purchase for majority stake in the Canadian-based, multi-brand company.

Is Deciem the same as The Ordinary?

Meet Deciem, the Industry-Changing Company Behind The Ordinary Skincare. In an industry that's often called out for dubious behavior, like misleading ads, indecipherable ingredient lists, and questionable claims, a refreshingly transparent beauty brand like Deciem naturally stands out.