Who is the target audience for Air Jordans?

Nike had intended the market to be African American teens but in the hype, the Jordans became desired by people of all ages, race and class. The sneakers were light on the feet, flexible and fashionable.

What is the purpose of Air Jordans?

As high-quality shoes, they provide great comfort and support, unlike other products in the market. As such, people can wear them for a long time without having any discomfort. People are always looking for shoes that will offer them extra support and comfort, making the Air Jordan quite popular.

What is Air Jordan brand personality?

Air Jordan is centered on the total personality of Michael Jordan. It is based upon his personal actions off the court and the very entertaining role he played on the NBA stage. But, it was also based upon Michael's personal charisma and magnetism. He was charming to people on a personal level.

How are Jordans marketed?

Currently, Air Jordan is doing its advertisements through television commercials, billboards, Social media channels, and google ads. Nike made Air Jordan as a 'status symbol' i.e., owing Jordan shoes became a very big thing on a social group.

What is the target market for sneakers?

Demographic Variables:

Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.

Nike’s genius Marketing Strategy for Air Jordan : A Case Study

Are Air Jordans still popular?

The Air Jordan 1s popularity is undisputed! It might just be the king of collectible sneakers. Everyone from long-time sneakerheads to brand new hypebeasts can appreciate the history and popularity of the model.

Is Air Jordan a luxury brand?

“Jordan in some ways is Nike's 'luxury' brand.” According to NPD's data, the average price of a Jordan sneaker is $139, versus $76 for the average Nike men's shoe. Its apparel tends toward the premium end too. The brand isn't exclusively high-end products. Like Nike, it offers items at a range of prices.

Are Jordans considered luxury?

Today, Jordans are so popular that they are worn by people who have never stepped foot on a basketball court. Even though Jordan advertised these sneakers as “athletic shoes,” they are unofficially considered luxury items.

What is the Air Jordan slogan?

Just Do It or JDI for short is a trademark of shoe company Nike. Justdoit.Com is one of the core components of Nike's brand. The slogan was coined in 1988 at an advertising agency meeting.

Are Air Jordans only for basketball?

Beyond Basketball

Yes, Air Jordan sneakers were known exclusively as basketball shoes during their early existence with Nike. However, to survive as a brand they had to offer more to the consumer than just kicks they could hoop in.

What makes Air Jordans so valuable?

Premium leather and high-quality construction warranted well-over a standard Jordan 1's $170 USD price, but the release's limited-to-8,500-pairs quantity and inaccessibility have driven resale premiums up 398%.

Why are Jordan 1s so popular?

"One thing about the shoes that makes them so iconic is that they released in a variety of colors. Before the Air Jordan came out, most basketball shoes were very plain. They were usually white and black, white and navy, or white and gray." The Jordan 1 also helped stop a rare Nike slump.

What are nickname for Jordan shoes?

J's (jays), is nothing more than the abbreviated form of Jordan's brand for sneakers.

Why is it called Jordans?

The term “Air Jordan” was coined by Michael Jordan's agent David Falk. David apparently came up with name because Nike shoes had air in the soles and because, of course, Michael Jordan played basketball in the air. The Nike Air Ship is a key part of the Air Jordan brand genesis.

What are facts about Jordans?

Are Jordans for basketball or fashion?

Air Jordan is a line of basketball shoes and athletic apparel produced by American corporation Nike, Inc. The first Air Jordan shoe was produced for Hall of Fame former basketball player Michael Jordan during his time with the Chicago Bulls in late 1984 and released to the public on April 1, 1985.

What is the average cost of Jordans?

Narrator: According to Matt's research, the average price of a basketball sneaker is about $110, while a Jordan's average price is about $145.

How long do Jordans last?

How Long Do Jordans Last? Similar to Air Max sneakers, Air Jordans can last around 7-10 years in storage. Occasionally wearing them can increase this time period. Conversely, wearing them daily can accelerate their deterioration.

When did Jordans stop being Nike?

When Did Jordan Brand Separate From Nike? Jordan became it's own brand in 1997. Nike allowed them to operate on their own as a separate entity for the most part, although still technically under the Nike umbrella.

How much are the most expensive Jordans?

How much does it cost to make a pair of Jordans?

The Jordan brand is selling about 2.6 billion dollars of product and Michael is paid about 100 million. To keep it simple we can figure he gets 5% of the wholesale price. Maybe $4.63 per pair, maybe more. So, to make the Air Jordan XXXI, ship it, and pay Michael, the total comes to about $41.30.

What are the hottest Jordans right now?

What is the most popular sneaker right now?

NIKE X LOUIS VUITTON AIR FORCE ONE

The result, an expansive collection of luxury interpretations of the Air Force One, became the most coveted shoe of 2022.

Are Jordans still popular 2022?

They continue to be popular after all these years, and new releases always create a frenzy among sneakerheads. Despite each Jordan release being great in their own way, there are always a select few that are considered the best of the bunch. We've put together a list of the best Jordans of 2022.

What is a cool word for shoes?