How much should I charge for TikTok brands?

According to IZEA, the average cost per TikTok based on influencer tier is as follows: Nano influencers (1000 - 10,000 followers): $800 per post. Micro influencers (10,000 - 50,000 followers): $1,500 per post. Mid-tier influencers (50,000 - 500,000 followers): $3,000 per post.

What should I charge for TikTok?

TikTok videos

TikTok tends to have high levels of engagement which makes pricing even more cost-effective, and well below YouTube pricing for video content. TikTok pricing for influencers: Nano: $50–$300. Micro: $300–$1,250.

How much should I charge for sponsored posts?

A sponsored static post on Instagram should cost 1% of your following (at minimum). I'll paste the formula again for you to reference! I recommend thinking more along the lines of charging 2 to 5% (5% being on the high end) of your following if you have high engagement and create high-quality content.

How much should I charge for usage rights?

The 1% rule is your BASE FEE.

But there are so many more factors that affect this including your engagement rate, exclusivity, content usage, white-listing, and other deliverables the brand could ask for. So let's dig more into these.

How do you charge brand for usage rights?

How Much will TikTok brand Sponsors REALLY Pay?

What are brand deal usage rights?

What are usage rights? Simply put, usage rights refer to the contractual agreement between you and a brand, in which you grant them access to use your content for a certain amount of time, across other marketing channels in exchange for a fee.

How much do TikTok sponsors pay?

Average cost of a sponsored TikTok post by audience size

In 2021, nano-influencers charged right around $800. Micro-influencers charged around $1,500, while mid-tier influencers charged about $3000.

How do you get brand deals on TikTok?

How much money should you ask from a sponsor?

Don't sell yourself short.

Ask for $10,000 to $100,000 from each sponsor. "I see people asking for $1,000," she said.

How much should I charge a brand?

The general rule of thumb is to charge the base rate for each month they request exclusivity. If you charge $1200 for a blog post and social shares of a certain makeup brand and they want you to work with no other makeup brands for three months, you should charge them $1200×3.

How do you price yourself as an influencer?

How do brands pay influencers?

There are 6 types of influencer payments and incentives for creators: Cash, Branded Rewards, VIP Experiences, Exclusive Access, Promo Codes, and Product Gifting. While cash is the most desired form of payment for an influencer fee, there is no specific incentive that is inherently better than the others.

How much does 1000 views cost on TikTok?

The company is also paying users directly via its Creator Fund and TikTok Pulse ad program. Payouts from its fund and ad-revenue sharing range between a few cents to around $8 per 1,000 views.

How do you get TikTok sponsors?

Early in 2021, TikTok released a new program called the “Creator Fund”, which pays eligible creators with a large following. To join the program, creators will need to meet the TikTok sponsorship requirements of at least 10,000 authentic followers and 100,000 authentic video views in the last 30 days.

Is TikTok marketing expensive?

At a relatively low cost ($10 per CPM and $1.00 per CPC) to advertise to a targeted audience, and an average user engagement rate between 5-16%, TikTok ads have one of the highest potential ROI's in all of advertising.

Can brands make money on TikTok?

2. Sell merch to your fans. Selling your own products on TikTok is great for monetizing nearly any type of content. Any creator⁠—whether they're a dancer, singer, or comedian⁠—can make and sell merch to their most loyal fans.

How do brands work with TikTok?

Powered by their own advertising platform, TikTok For Business, brands can run in-feed ads or create branded hashtags and video effects.

How do you get a paid brand deal?

How do you partner with brands on TikTok?

How do brand sponsorships work?

A sponsorship is when a company commits money or resources to a nonprofit event or program in exchange for specific promotional benefits. In exchange for supporting the nonprofit, the company gets their name and logo on things like: Banners. T-shirts or wearable swag.

What is branded content policy in TikTok?

Branded content on TikTok is defined as content that promotes goods or services where you will receive (or have already received) something of value from a third party, such as a brand, in exchange for your post, or which you might otherwise need to disclose in accordance with your local laws or regulations.

What is influencer whitelisting?

Influencer content whitelisting occurs when an influencer grants a brand advertising permissions to their social media account. Typically, influencer whitelisting is a mutually beneficial relationship for both the brand and influencer.

What does a brand offer?

Simply put, your brand is your promise to your customer. It tells them what they can expect from your products and services, and it differentiates your offering from your competitors'. Your brand is derived from who you are, who you want to be and who people perceive you to be.

Should you charge brands to repost your content?

The answer is YES! You should absolutely be charging brands for your hard work. Knowing your worth as a content creator is one of my absolute favorite topics – check out this blog post for more info about why YOU SHOULD be charging brands.