Why was Oatly Cancelled?

Fans pledge boycott over contentious shareholder Blackstone. The plant-based brand is facing consumer backlash following a recent investment round led by Blackstone – a name muddied by alleged ties with deforestation in the Amazon.

What is the problem with Oatly?

Oatly's revenue for fiscal 2021 was $643 million, a 53% increase over 2020. However, it incurred a loss of $212 million for the year, up from a loss of $60 million last year. Oatly's problems are mostly related to production, which has not been able to keep up with demand.

Is Oatly still canceled?

Oatly: She's canceled - The Review.

Why do people boycott Oatly?

The United Nations also has accused Blackstone of contributing to the world housing crisis by inflating rents at its residential properties (via The Guardian). Unhappy Oatly fans have taken to social media to announce they are boycotting their favorite oat milk.

Why is Oatly out of stock everywhere?

Oatly spokeswoman said the pandemic made getting the Ogden plant operational more difficult. And in an interview with Jesse and Kadheeja, Toni Petersson, the company CEO, said the incredible demand for oat milk in the U.S. caused Oatly shortages.

How Oatly Lost Its Grip on the Oat-Milk Market | WSJ

Why is there no oat milk?

The oat milk shortage is simply the latest supply chain shortage to hit the food industry and comes after the ingredient's steady rise in popularity over the past year. According to Nielsen data, U.S. oat milk sales grew 138% in that time period.

Is oat milk in short supply?

And now, there is a shortage of Oatly. Wake us up in mid-2022. Until then, we've learned how to make oat milk.

What did Oatly do?

Following allegations that a private equity firm who owns a stake in Oatly has contributed to deforestation in the Amazon, fans of the milk substitute began boycotting the brand on social media. Oatly inked a $200 million (£149 million) investment deal led by the firm Blackstone in July.

Why did Oatly Sue Glebe Farm?

Glebe Farm Foods

Oatly accused the family farm of using similar packaging to sell its dairy-free milk. It also claimed Glebe Farm's brand name, PureOaty, was too similar to its own. Oatly requested that the business change its packaging and name, and sought damages and costs.

Is oat milk actually good for you?

In a nutshell - yes Oat milk is healthy and good for you. It's high in protein and contains a number of other nutrients. "Oat milk is packed full of fibre and plant-based protein, and promotes a healthy digestive system," says nutritionist Mina Khan, founder of Formulate Health (opens in new tab).

Is there a shortage of Oatly?

The company has been rapidly building out manufacturing capacity to meet demand for oat milk and mitigate the effects of shortages. But high construction costs and supply chain delays have already disrupted those plans, pushing the company to pull back on certain investments.

Is Oatly destroying rainforests?

"We believe this is necessary in order to see real change." In a separate post, Oatly wrote: "[O]ur company is definitely not destroying forests. We're here to facilitate the global shift toward plant-based foods and don't support any business practices that come at the expense of the environment."

Did Oatly change their formula?

We haven't changed anything about our recipe, ingredients, or production process, and we don't add any sweeteners to our Original, Low-Fat, Full Fat or Barista Edition oatmilk. We did, however, change our nutrition fact panels in accordance with new FDA guidance regarding sugar labeling.

Is Oatly inflammatory?

Every time you drink a latte with oat milk, you're getting the toxic and inflammatory equivalent of a medium to large serving of french fries. After water, oats, and rapeseed oil, the next ingredient is dipotassium phosphate, a food additive in packaged foods originally derived from animal bones and urine.

Is Oatly healthier than milk?

It's All Just Food

Oatly is no superfood, but it's also not horribly unhealthy. Nutritionally, it's fairly similar to dairy milk, and actually has more calcium and vitamin D per cup than the real stuff. For people who choose plant-based diets, that's pretty great.

Who did Oatly sue?

Oatly has lost its trademark lawsuit against Glebe Farm Foods, the British family-run company based in Cambridge behind the oat milk brand PureOaty. The Swedish food tech giant accused the brand of a trademark infringement last year.

Who owns Pure OATY?

As a British brand, and as a farming business, we are proud of what we stand for and have been achieving in the last 18 months in oat milk, alongside many years of oat milling and cereal production.

Is Oatly owned by Nestle?

Oatly is now part-owned by The Blackstone Group (7%), Verlinvest, China Resources (a conglomerate owned by the Chinese state), Industrifonden, Östersjöstiftelsen, and the employees. The group also included celebrities such as Oprah Winfrey and Jay-Z, as well as Starbucks founder Howard Schultz.

Why is Oatly so popular?

The myriad health benefits of oat milk make it a clear winner among the many milk alternatives available on the market. It is low in overall calories, cholesterol and saturated fat while being rich in dietary fiber, which is almost nonexistent in cow milk.

Is Oatly owned by China?

While Oatly was set up in Sweden back in 1994, it is now largely owned by a Chinese-origin entity. The company said in a recent statement that it is planning to raise US$1.65 billion through a Nasdaq IPO. However, the planned offering has shed light that the largest stakeholder in the brand is China Resources.

Why did Starbucks get rid of oat milk?

We temporarily removed oatmilk from our app due to outages at some stores in the US. Don't worry, the Iced Brown Sugar Oatmilk Shaken Espresso is part of our core menu and will be back when we restock.

Does Starbucks use Oatly?

Specifically, Starbucks uses Oatly Barista Edition oat milk in all of its stores. This particular type of oat milk is designed for use in coffee and espresso drinks, making it the perfect choice for those looking for a dairy-free alternative to traditional milk.

Why is Starbucks out of oat milk?

Some stores in the US have a shortage of oatmilk and so we have temporarily removed oatmilk and drinks made with oatmilk from the app until we are able to restock inventory. We appreciate your patience while we work hard to get oatmilk back in stores. Thanks!

Is oat milk better for you than cow's milk?

One of the biggest and most important differences between oat milk's nutrition and dairy milk is the nutrient profile. Oat milk provides fewer nutrients than dairy milk, and most of the nutrients it provides are fortified. That means they're added during manufacturing, as opposed to occurring naturally.

Is oat milk the future?

According to Market Research Future, the oat milk market is projected to reach $2.2b by 2026 with a compound annual growth rate of 6.2%.