Why is it called Jordans?

The term “Air Jordan” was coined by Michael Jordan's agent David Falk. David apparently came up with name because Nike shoes had air in the soles and because, of course, Michael Jordan played basketball in the air. The Nike Air Ship is a key part of the Air Jordan brand genesis.
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What are Jordans named after?

Air Jordan is a line of basketball shoes and athletic apparel produced by American corporation Nike, Inc. The first Air Jordan shoe was produced for Hall of Fame former basketball player Michael Jordan during his time with the Chicago Bulls in late 1984 and released to the public on April 1, 1985.
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What do Jordans stand for?

Air Jordan is a type or brand of basketball shoes produced by Nike, Inc. since 1984. In the name “Air” means air cushion technology. “Jordan” means Michael Jordan who is an NBA basketball player. Also, “Air Jordan” or mj is a nickname of Michael Jordan.
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What does Jordan mean in Nike?

BUILDING THE FUTURE OF BASKETBALL CULTURE

In 1984, the Air Jordan was the first collaboration between Nike and rising star, Michael Jordan. Through multiple products innovations, expansions, and continued collaborations, the Jordan team has turned the Jumpman silhouette into a sneaker icon worthy of Michael Jordan.
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Did Michael Jordan create Jordans?

Michael Jordan introduced Jordan Brand and the Air Jordan 13 on September 9, 1997. No athlete in human history is more popular than Michael Jordan. The 6'6" guard from North Carolina dominated his competition for 15 NBA seasons.
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How The Air Jordan 1 Was Banned by The NBA (or was it?)



What shoes did the NBA ban?

They were referring to the APL Concept 1 model, designed and manufactured by Athletic Propulsion Labs. The shoes cost 300 dollars a pair but sold well with all of the publicity gained because of the ban. Indirectly, by banning the APL Concept 1s, the NBA was legitimizing, that with those shoes, indeed, you jumped more.
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Are Jordans allowed in the NBA?

The iconic red and black hi-top Jordan 1 debuted in 1984 and each time Michael Jordan wore them on the court, he was fined $5,000 because they broke the league's uniform rules. The rule book stated that each player “must wear shoes that not only matched their uniforms, but matched the shoes worn by their teammates”.
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Do all Jordans have the Nike symbol?

The “Nike Air” logo is shown prominently on original colorways of the Air Jordan 1, 3, 4, 5 and 6. Later versions would feature a Jumpman instead, however certain retros utilize the Nike Air branding to hearken back to the original releases.
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Why are Air Jordans so special?

Nike Air Jordan is one of the most popular sneakers in the world for a reason: they're stylish, comfortable, and long-lasting.
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How much does Nike pay Jordan?

Nike's Jordan Brand brought in $5.1 billion in fiscal 2022, and his Airness pockets a reported 5% of that under his deal with Nike. The athlete and apparel company initially linked up in 1984, his rookie year. Based on those figures, Jordan may have earned $256.1 million last year from licensing his name to Nike.
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What were the very first Jordans?

Air Jordan I | Designer : Peter Moore | Released : 1985 | Original Price : $65. Modern sneaker culture had its roots in the air; that is, the original Air Jordan that released in 1985. Nike, and subsequently the Jordan Brand, has honored this iconic silhouette numerous times since with releases of the Retro 1.
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What does OG mean in shoes?

General Sneaker Terminology

OG: OG stands for “Original” – although, as aforementioned, it once stood for “Original Gangster.” The term OG may be used to refer to the earliest release of a silhouette, a classic colorway, or a faithful reissue.
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Why do Jordans have 23 on them?

Normally, brothers love to compete. There was no exception for the Jordans too. They were in the same school back then too. Michael explained that he chose to wear roughly half of his brother's jersey number; 23.
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What is the Jordan logo called?

The "Jumpman" logo is owned by Nike to promote the Air Jordan brand of basketball sneakers and other sportswear. It is the silhouette of former NBA player and current Charlotte Hornets owner Michael Jordan.
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Why did they rename Nike?

He happened across a statue of Nike – the Greek winged goddess of victory. Years later when brainstorming potential company names with his team, Johnson – a colleague – suggested they change the brand's name from Blue Ribbon to Nike.
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Who invented Air Jordans?

Bio. Tinker Hatfield is one of the world's most legendary sneaker designers, and currently Nike's Vice President for Design and Special Projects. He designed the Air Jordan 3 through 15 before taking a break from the line, and then coming back to design the Air Jordan XX, XXIII, XXV, and XXIX.
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Why are Jordans so hard to buy?

We can all agree that hype helps drive sneaker popularity and sales. The Jordan 1 is and has been one of the most hyped shoes out there, with celebrities and influencers seen rocking the sneakers to this day. This definitely contributes to certain colorways selling out and being more difficult to find for retail.
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Do Jordans get more expensive?

Some claimed it was inevitable, considering the worldwide inflation due to the Coronavirus pandemic, while others said they were used to it, since Jordan Brand sneakers have been getting consistently more expensive over the years.
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Are Jordans considered luxury?

Today, Jordans are so popular that they are worn by people who have never stepped foot on a basketball court. Even though Jordan advertised these sneakers as “athletic shoes,” they are unofficially considered luxury items.
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What is the rarest Jordan sneaker?

Here's the 2023 list of the most expensive Air Jordan sneakers:
  • Air Jordan 12 (Flu Game) – $104,000.
  • Air Jordan 12 OVO – $100,000.
  • Air Jordan Silver Shoe (Autographed) – $60,000.
  • Air Jordan 2 OG – $31,000.
  • Air Jordan I (Autographed) – $25,000.
  • Air Jordan 1 (Black and Gold) – $25,000.
  • Air Jordan 11 (Blackout) – $21,780.
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Why don't Jordans have a swoosh?

"It was part of the strategy of mine to sort of create a Brand Jordan before there ever was one." The Nike swoosh never returned, instead replaced by the iconic Jumpman logo that's synonymous with the brand. While it would have been a risk to put Jordan's branding upfront initially, it was a perfect decision by the 7s.
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Why do Jordans have wings?

In 1985, Michael Jordan proved the ultimate vehicle to move Swoosh branded sneakers. The flight-inspired Wings logo signified his airborne endorsement. Funny enough, what instantly became a symbol for flight and youth culture originated while designer Peter Moore watched children board an airplane.
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Why can't you wear Jordans in the club?

The bouncers told him that these rules were in place to prevent fights, as patrons in the past have been aggressively protective of their high-end sneakers, which have led to confrontations.
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What can't you wear in NBA?

The first dress code banned fashions most often associated with hip-hop culture, specifically: jerseys, jeans, hats, do-rags, T-shirts, large jewelry, sneakers and timber boots (specifically, Timberland-type boots).
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Why can't basketball players wear Jordans?

Nike still has a framed letter from the NBA explaining that the association's "rules and procedures" prohibited Jordan's shoes. Though the letter didn't state it explicitly, the shoes violated the "51% rule," which demanded that players' footwear be mostly white, and in keeping with their team's jerseys.
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