Why is Drunk Elephant so successful?

Drunk Elephant keeps an open line of communication with their consumers, by taking time to provide lengthy feedback on their Instagram comments and changing the formulation and packaging of products based on customer opinions.
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Why is Drunk Elephant so popular?

Word of mouth is at the heart of its marketing strategy

Drunk Elephant has used no influencer endorsements, product placement or sponsored content to promote the brand or products. Relying purely on word of mouth, recommendations and the power of social media, the brand has used its community to gain popularity.
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Who is Drunk Elephant target audience?

TM: We don't have a specific target demographic or customer. We believe that skin is skin and everyone can benefit from Drunk Elephant's biocompatible philosophy.
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Is Drunk Elephant a prestige brand?

Masahiko Uotani, President and CEO of Shiseido, said, “We are thrilled to announce the acquisition of Drunk Elephant, one of the fastest-growing prestige skincare brands in history.
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Who owns Drunk Elephant brand?

Here, Drunk Elephant founder Tiffany Masterson tells Bustle how she built an authentic skin care brand in an ever-crowded marketplace. When Drunk Elephant founder Tiffany Masterson started her company in 2013, she was a stay-at-home mom struggling with rosacea and hypersensitive skin.
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What Nobody Will Tell You About Drunk Elephant - The Truth About Their Skincare



Why is it called Drunk Elephant?

Thus, the name "Drunk Elephant" comes from a myth that elephants love to eat fallen Marula tree fruit, which then ferments in their stomachs making them drunk, the website states.
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Do dermatologists like drunk elephants?

The Brightening Serum

Several of the dermatologists Bustle spoke with cited Drunk Elephant's C-Firma Fresh Day Serum as one of their top formulas in the vitamin C category. “It's one of my favorite Drunk Elephant products,” Dr.
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Which skincare brand is best?

  • #8 / Neutrogena. ...
  • #7 / Go-To Skincare. ...
  • #6 / Clinique. ...
  • #5 / Mario Badescu. ...
  • #4 / Sukin. ...
  • #3 / COSRX. ...
  • #2 / Drunk Elephant. ...
  • #1 / Estée Lauder. When Refinery29 did a little research into the most popular skin care brands around the world a few years back, Estée Lauder came out on top.
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Is Drunk Elephant toxic?

Fortunately, brands like Drunk Elephant offer safe, accessible, and effective solutions to common skin concerns without risking your own health and safety. In short, the answer is — Yes. Drunk Elephant products are safe to use.
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What is similar to Drunk Elephant?

Keep scrolling for 11 brands worth checking out if you like Drunk Elephant.
  • Indie Lee. Sustainable, clean, results-driven skincare is what you can expect from this brightly packaged line. ...
  • Herbivore Botanicals. ...
  • One Love Organics. ...
  • Youth to the People. ...
  • Osea Malibu. ...
  • Klairs. ...
  • Peach & Lily. ...
  • Bybi.
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What is the suspicious 6?

But what we leave out of our products is just as important as what we put into them, so you will never find what we call the Suspicious 6™ (essential oils, drying alcohols, silicones, chemical sunscreens, fragrances/dyes, SLS) in our line.
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Who founded Drunk Elephant?

Drunk Elephant Founder Tiffany Masterson Ends Every Day With Skin Care and Collagen Cocoa. Masterson also shares how she bounced back after getting rejected from her dream retailers.
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How long does Drunk Elephant last?

How long is the product good for? Three years when it's unmixed and six months once it's mixed. So, if you're using the product every day—which you should do to see changes in your skin—you'll use it up before it goes bad.
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Is Drunk Elephant Korean?

Prem's packaging looks like the Drunk Elephant of Korean skin care: It's super clean-looking with minimal text and soothing colors, like lavender and baby blue.
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What is the #1 premium skincare brand?

— May 1, 2019 — Rodan & Fields, LLC (Rodan + Fields) has disrupted the skincare category once again and has been ranked the number one skincare brand in the U.S.1 and North America2 in 2018 by Euromonitor International Ltd.
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Who has the best skin in the world?

We've compiled a list of the top five celebrities with the silkiest looking skin.
  • Kim Kardashian. She has the type of creamy skin complexion that makes people jealous. ...
  • Nicole Kidman. Kidman may be one of the best role models in Hollywood for judicious use of sunscreen. ...
  • Jennifer Aniston. ...
  • Natalie Portman. ...
  • Beyonce Knowles.
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What is the number 1 dermatologist recommended brand?

The brand: You don't need to spend tons of money for effective products that derms love; Neutrogena is touted as the number one dermatologist-recommend skincare product and you can find it at the drugstore.
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How long does it take Drunk Elephant to work?

Drunk Elephant products do not contain any of those harmful ingredients). So, I bit the bullet and 100% changed my skincare routine over to drunk elephant, and saw amazing results within just a week or two.
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Can I use Drunk Elephant retinol every day?

Suggested Usage: -Morning or night, apply a pea-size amount or less to a clean, dry face, avoiding the eye area. -May be mixed with any Drunk Elephant cream or oil. -Limit initial use to once or twice a week, gradually increasing frequency to every other night, and then every night as tolerated.
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Is Drunk Elephant C Firma worth it?

The bottom line

Overall, Drunk Elephant's C-Firma Fresh Day Serum is worth the buy. While the brand's other products are popular, you can always purchase a more affordable moisturizer or retinol cream. With serums, this is the freshest you'll find.
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Is Drunk Elephant sustainable?

Drunk Elephant: Committed to using clean, natural ingredients, Drunk Elephant manufactures a range of sustainable skin care products. They have a devoted consumer following and strive to create products that are both clinically-effective and naturally-sourced.
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Where is Drunk Elephant cosmetics made?

The company is located in Houston, Texas. Drunk Elephant is a Texas-based company that develops and produces skincare products.
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What country is Drunk Elephant from?

Drunk Elephant. A mother of four from Houston, Tiffany Masterson needed to make extra money during the recession. So she started selling a luxury bar of soap from Malaysia in 2009 to sell in the U.S. She soon realized the bar wasn't good for skin.
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How much does Drunk Elephant make a year?

In 2019, Drunk Elephant delivered global net sales of $120 million and was ranked the No. 1 or No. 2 skincare brand at all of its retail partners, all with only 20 stock keeping units (SKUs). Net sales were up 61% compared with 2018, and achieved high growth of 118% on a compound annual basis between 2016 and 2019.
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