Why did Maruti open Nexa?

An idea ahead of its time, NEXA was launched in 2015 to bring premium automotive retail experience to its discerning customers in India. Driven by the philosophy to 'Create. Inspire. ', it offers them a world of ingenious innovation, exclusivity and inspiring experiences.

Why did Maruti introduce Nexa?

For Maruti Suzuki, Nexa was a strategic move to target a new segment of customers with changing preferences. Speaking at the launch of the Nexa sales channel, Kenichi Ayukawa, MD and CEO, Maruti Suzuki India, had said,: “The Indian market and society is rapidly changing and new segments of customers are emerging.

Why was Nexa created?

NEXA Origins

NEXA is created with the purpose of inspiring people to witness an exclusive automotive experience. It was ideated intricately for the Indian car buyers who wanted to be treated differently.

Why Nexa is different from Maruti?

Maruti's past few launches (the S-Cross and Baleno) were from Nexa. A substantial difference is noted in terms of safety features, as vehicles sold from Nexa outlets come standard with dual front airbags, along with ABS (Anti-Lock Braking System).

Is Nexa owned by Maruti?

Nexa, the premium retail brand from the automotive leader Maruti Suzuki, commands a little over 11 per cent of the car market volume and contributes more than 20 per cent of Maruti's annual volumes, grossing over 30,000 units per month even in this downturn.

The story behind Maruti Suzuki NEXA

What is Nexa full form?

NEW EXCLUSIVE AUTOMOBILE EXPERIENCE-NEXA.

What is the concept of Nexa?

About us. NEXA is Maruti Suzuki's premium sales channel. It marks the first initiative by an automobile company to go beyond selling cars and create a differentiated retail experience for its discerning customers. Launched in 2015, NEXA's philosophy Create. Inspire.

Why is Nexa premium?

Maruti, India's largest carmaker has launched a series of premium showrooms, called Nexa. Nexa is Maruti's attempt to sell high price cars to cash rich customers, by offering more spacious, more detailed, more courteous and more premium showroom experience when they visit a Maruti showroom.

Are Nexa cars better?

The Nexa showroom looks tasteful and treats the customers the way they would expect to be, if they are to spend over Rs 10 lakh on a car. While the entire experience wasn't phenomenal, it does better in comparison to few other premium and luxury car showrooms that I have come across..

Which car comes under Nexa?

Nexa is the premium chain of Maruti Suzuki's retail outlets in India. Maruti Suzuki sells the Ignis, Baleno, Ciaz and S-Cross from Nexa. All other cars including the Alto K10, 2018 Swift, Dzire and Ertiga are retailed from the Arena dealerships.

Who is the brand ambassador of Nexa?

Added to this is how the NEXA brand ambassador, Ranveer Singh's presence brings a whole load of energy to the communication and his thoughts resonate with that of a consumer or potential customer.

What is Nexa lifestyle?

NEXA Journey is all about creating differentiated drive experiences that inspire people who like to travel and explore. NEXA Lifestyle was introduced with a goal to celebrate the finer things in life.

Is ertiga available in Nexa?

The 6-seater MPV will be sold through Maruti Nexa outlets unlike the standard Ertiga. Update: The Maruti XL6 has been launched with prices ranging between Rs 9.8 lakh and Rs 11.46 lakh (ex-showroom, India).

What is Maruti Suzuki Arena and Nexa?

Typically Nexa customers are not first time car buyers; a majority of them already have a car in the family. These are sophisticated customers who are considering a specific new option, and want exclusive treatment and quick closure of the deal. In Arena, a bigger chunk of the customers are first time car buyers.

How many Nexa outlets are there in India?

Currently, the Maruti Suzuki Nexa network consists of over 350 showrooms that are spread across more than 200 cities in India. This makes the Nexa the third largest retail automobile channel (in terms of volume). In related news, Maruti Suzuki is gearing up to launch the S-Cross petrol on August 5, 2020.

Does brezza come under Nexa?

Furthermore, the first Maruti vehicle was sold under Toyota's badge in mid-2019. The Maruti Vitara Brezza is also reported to follow the same strategy. The new generation of the compact SUV will be launched in 2021 and will be retailed via both Nexa and Arena with the former getting more upmarket features.

Is Baleno available only in Nexa?

Will be sold through NEXA outlets only. Like the Maruti S-Cross, Maruti will retail the Baleno solely through its NEXA range of dealerships, which are few in number compared to regular Maruti outlets.

Is Nexa a SUV?

The NEXA S-CROSS is a premium and refined SUV. The state-of-the-art features, latest technology, spacious and luxurious cabin powered by 1.5L K15 engine ensures best-in-class fuel efficiency and refined driving performance making it a total value for money SUV.

Who makes Maruti engines?

Maruti Suzuki, which has been sourcing 1.3-litre multijet engines from Fiat India, will buy 1.5 lakh more units of the same engine that powers its popular models such as the Swift, Dzire, Ignis, Ciaz and the Vitara Brezza.

When was Nexa started by Maruti?

An idea ahead of its time, NEXA was launched in 2015 to bring premium automotive retail experience to its discerning customers in India.

What Sharp means Nexa?

Sexual Harassment and Rape Prevention Program. SHARP.

How many cars are there in Nexa?

Currently, Nexa has 5 car models with multiple variants in its range of cars. Maruti Suzuki Nexa cars range includes the popular Hatchback Baleno and the urban compact SUV IGNIS. It also includes the premium sedan Ciaz, the 3-row MPC XL6, and the crossover S-Cross.

What is the meaning of Baleno?

Baleno. Italian for "flash" or "lightning" Ignis. Latin for "fire"