Why are Bratz so popular now?

But Bratz racial diversity is one of the reasons they are still so iconic today and why so many people can relate to them. “They're extremely diverse yet ambiguous,” Cantos says. “Everyone can live their own fantasy and realise their own power through them.

Why are Bratz popular again?

Two years ago, Bratz, founded in 2001, experienced a second wave of popularity when makeup artists, beauty influencers, and more began recreating the dolls' vibrant eyeshadow and glossy lips on Instagram.

Are Bratz dolls still popular?

Due to the poor reception and sales, the dolls were once again discontinued in 2016. In September 2018, a new line of dolls called "Bratz Collector" were designed by fashion illustrator Hayden Williams and released exclusively on Amazon.

Why do people like Bratz dolls?

“Bratz continues to represent a resistance to and a deviance from normative culture that I think gives them allure.” “Bratz were always the outcasts of the dolls, and that says a lot,” Cantos agreed. “The girls who are setting the current beauty standard are girls that most likely had Bratz dolls growing up.”

Is Bratz for adults now?

Now that fans have grown up, the Bratz are showing they can mature along with them. In 2020, the brand confirmed their first LGBTQ couple and has trended multiple times this year for its Bratz-themed renditions of adult pop culture moments.

What Happened to Bratz

Why do parents not like Bratz?

The Bratz do wear some clothes that would be considered on more of the slutty side, which will always have anti vaxx mum's yelling about how that is a bad influence, but the way they dress encourages the women to find clothes that fit who they are and their identity and make their own mark in the world, and to be ...

Are Bratz dolls sexualized?

Even institutions such as the American Psychological Association warn against the sexual implications of Bratz Dolls for young girls, noting that Bratz dolls are “dressed in sexualized clothing such as miniskirts, fishnet stockings and feather boas.” They even call upon parents to be on the lookout for daughters who ...

Is Barbie or Bratz better?

Facts and findings. All girls reported that they had more Barbie dolls (6 dolls, on average) than Bratz dolls (3 dolls, on average). However, most girls (87%) stated they liked Bratz better than Barbie, 10% had no specific preference for the one or another doll, and only 3% liked Barbie best.

Why did Barbie Sue Bratz?

The Court Case

Of course, Mattel sued both Bryant and MGA, claiming that Mattel owned Bratz and sought an injunction stop them from selling Bratz dolls. Mattel argued that, because Bryant had the idea for the Bratz dolls while working for Mattel, Mattel owned that intellectual property.

Are Bratz dolls problematic?

In 2007 the American Psychological Association included the Bratz in a report on the sexualization of minors. The report stated "Bratz dolls come dressed in sexualized clothing such as miniskirts, fishnet stockings, and feather boas.

Are Bratz dolls coming back 2021?

Bratz dolls are coming back in summer 2021! And new 4 core Bratz dolls (Cloe, Sasha, Yasmin and Jade) along with first Bratz boy - Cameron will be released in 2021 collection - Bratz 20 Yearz Special Edition. Bratz made their super debut in 2001!

Are Bratz dolls making a comeback?

December 29, 2020: An MGA customer care representative confirms that Bratz will be making a comeback with select retailers for a core series and collector series in August 2021.

Who is Bratz target audience?

Bratz were targeted at tweens who were girls in the age group of 8-12 years. They became an instant hit, not only among tweens but also among the age group of younger girls (6-10 years), which was the core target age group of Barbie, leading to a sharp decline in the worldwide market share of Barbie.

What aesthetic is Bratz?

They're more than just a tool of their trade or a childhood toy but a means of self-expression. “The Bratz aesthetic is anything bold, funky and unapologetic. It's a mindset of confidence. As a trans woman, they represented everything I wanted to be but felt out of reach growing up in the early 2000s,” says Mar.

Are Bratz dolls worth money?

Bratz dolls sell for around $25, but depending on rarity and availability, they can go for as high as $90 and up. New dolls sell for around $49, while re-releases of Yasmin, Cloe, Jade and Sasha sell for roughly $25.

Who are Bratz dolls inspired by?

Bratz came about when Carter Bryant dreamt them up in 1999 while he was working at Mattel (Barbie, gasp). He was inspired by these Steve Madden ads featuring models with exaggerated features like big heads and big feet Bratz are known for.

Which Bratz doll is the most popular?

What race is Jade from Bratz?

Jade is an Asian American girl who has long jet black hair, but it has been seen as being dark brown, silver, blue and highlighted as well but her hair is definitely black.

What ethnicity is Yasmin from Bratz?

The original Bratz clique included a Caucasian doll named Cloe, an African American doll named Sasha, a Latinx doll named Yasmin, and an Asian doll named Jade.

Did Bratz outsell Barbie?

MGA introduced Bratz in 2001 and they were a huge success. It was the first time that Barbie had any real competition. Bratz actually outsold Barbie in the U.K. for 23 consecutive months. There was a Bratz movie and even a TV show.

What age are Bratz dolls for?

Bratz 20 Yearz Special Anniversary Edition Original Cloe Fashion Doll with 2 -Outfits, Accessories Including Holographic Poster- Gift for Collector -Adults & Kids, Toys for Girls Ages 7+ Years Old.

Is Yasmin Bratz Arab?

Yasmin is the only one of the Original Bratz not to cry in an episode of the series. Faithfully, there are a lot of hints that Yasmin is half-Jewish. In the live action movie she refers to her grandmother as 'Bubbie' which is the Yiddish word for grandmother. Yasmin is a Leo.

Is Barbie sexualized?

The researchers suggest that Barbie is a sexualized toy, even when she's wearing physician's clothing. It doesn't matter if it's Doctor Barbie or Fashion Barbie, girls focus on Barbie's appearance, unattainable figure, and her clothes.

What are the Bratz nicknames?

Who are the original Bratz dolls?

The initial four Bratz dolls were named Shasha, Yasmin, Cloe, and Jade, which became popular worldwide.