Who won Bratz vs Barbie?

The Bratz dolls have beaten Barbie in a plastic cat fight of epic proportions. A US jury has found that Barbie toymaker Mattel had stolen trade secrets from a smaller rival, MGA Entertainment, and awarded the house of Bratz $88.4m (£53.5m).

Who won Bratz or Barbie?

Bratz. A recent lawsuit involving copyrights and intellectual property pitted one infamous toy maker against another.

Who is more popular Bratz or Barbie?

Facts and findings. All girls reported that they had more Barbie dolls (6 dolls, on average) than Bratz dolls (3 dolls, on average). However, most girls (87%) stated they liked Bratz better than Barbie, 10% had no specific preference for the one or another doll, and only 3% liked Barbie best.

Did Bratz outsell Barbie?

MGA introduced Bratz in 2001 and they were a huge success. It was the first time that Barbie had any real competition. Bratz actually outsold Barbie in the U.K. for 23 consecutive months. There was a Bratz movie and even a TV show.

Did Bratz Sue Barbie?

Barbie vs. Bratz. Mattel's second – and ultimately much more aggressive and deep-pocketed – target was MGA. In a separate suit filed in federal court in California, Mattel sued MGA for a whopping $1 billion and the exclusive rights in the entire Bratz brand.

Barbie vs. Bratz

Who eventually won the Mattel vs Bratz case?

(Dkt. 3917 at 11.) Mattel prevailed on each of its claims and the jury found that Bryant conceived the idea for the name Bratz and created the concept drawings and sculpt for the Bratz dolls during his second term of employment with Mattel (January 4, 1999 to October 4, 2000).

Why did Bratz get Cancelled?

Due to the poor reception and sales, the dolls were once again discontinued in 2016. In September 2018, a new line of dolls called "Bratz Collector" were designed by fashion illustrator Hayden Williams and released exclusively on Amazon. The brand featured closely resemblance to the original 2001 doll line.

Why did Barbie Sue Bratz?

The Court Case

Of course, Mattel sued both Bryant and MGA, claiming that Mattel owned Bratz and sought an injunction stop them from selling Bratz dolls. Mattel argued that, because Bryant had the idea for the Bratz dolls while working for Mattel, Mattel owned that intellectual property.

Did Bratz get sued?

In the latest round of what has been an epic legal battle, a new lawsuit by MGA Entertainment, the company that makes Bratz dolls, accuses Mattel and Barbie of carrying out a campaign of corporate espionage in what it calls "one of the most heavily contested trade secret cases in American history."

Who is the leader of Bratz?

Jade was born and lives in Stilesville, California. She attends Stiles High, is a singer in the punk-rock band, Rock Angelz and is one of the founders of Bratz Magazine where she works as the fashion editor.

Why is Bratz so popular?

But Bratz racial diversity is one of the reasons they are still so iconic today and why so many people can relate to them. “They're extremely diverse yet ambiguous,” Cantos says. “Everyone can live their own fantasy and realise their own power through them.

Which came first Barbie or Bratz?

Carter Bryant was thirty-one and working at Mattel in August of 2000, designing clothes for Barbie, when he created Bratz, though he later said—and his legal defense turned on this claim—that he'd got the idea for the dolls while on a seven-month break from Mattel, two years earlier.

Which Bratz doll is the most popular?

How old is the Barbie?

Like us on Facebook. Best known as Barbie, Barbara Millicent Roberts turns 62 years old on March 9. Since her 1959 debut in a now-iconic black-and-white swimsuit, she's become a worldwide sensation.

Do Bratz dolls still exist?

Bratz dolls are coming back in summer 2021! And new 4 core Bratz dolls (Cloe, Sasha, Yasmin and Jade) along with first Bratz boy - Cameron will be released in 2021 collection - Bratz 20 Yearz Special Edition. Bratz made their super debut in 2001! Now 20 years later, you can collect replicas of the original dolls.

Did Mattel Win lawsuit?

A California federal appeals court declined today (July 25) to reinstate a lawsuit from Mattel Inc. alleging the pop song "Barbie Girl" infringed on the toymaker's doll patent.

What happened with Bratz and Barbie?

The legal tussle started in the year 2004 when Barbie manufacturer Mattel sued his former employee and Bratz Dolls developer, Carter Bryant, claiming that he maliciously took the idea and concept of Bratz Dolls, before jumping to MGA, eventually resulting in a turnover of more than $1 billion in an account of MGA.

Is Bratz coming back?

December 29, 2020: An MGA customer care representative confirms that Bratz will be making a comeback with select retailers for a core series and collector series in August 2021. January 1, 2021: The official Bratz social media accounts celebrate 2021 as their twentieth anniversary year.

What do Bratz dolls represent?

“Bratz continues to represent a resistance to and a deviance from normative culture that I think gives them allure.” “Bratz were always the outcasts of the dolls, and that says a lot,” Cantos agreed. “The girls who are setting the current beauty standard are girls that most likely had Bratz dolls growing up.”

What race is Jade from Bratz?

Jade is an Asian American girl who has long jet black hair, but it has been seen as being dark brown, silver, blue and highlighted as well but her hair is definitely black.

Why are Bratz not in stores?

over the ownership rights to the dolls left the brand crippled. After a trial jury ruled in Mattel's favor, the wildly successful dolls all but disappeared from stores as MGA pulled back on manufacturing and retailers kept their distance.

How did Barbie get her name?

Barbie was named after Ruth Handler's daughter, Barbara, and Ken after her son, Kenneth. She is from (fictional) Willows, Wisconsin, where she attended high school. Barbie's official birthday is March 9, 1959, the day she was unveiled to the toy industry during New York Toy Fair.

What race is Sasha from Bratz?

Sasha is Black, as her skin is dark brown and it sometimes looks like it is deeply tanned. Her natural hair color is dark brown, but she also dyed with black, gray, red, and blonde hair in bit streaks and hazel eyes.

How old is Sasha from Bratz?

Sasha is a 16-year-old girl who lives in Stilesville. She attends Stiles High, is a member of the Rock Angelz band, a writer at Bratz Magazine and is currently dating Cade.

What is Yasmin from Bratz last name?

Yasmin is the daughter of Portia. Yasmin's mother appears in the 2007 film Bratz Sleep-Over Adventure, while her grandmother and younger brother appear in the 2007 film Bratz. Yasmina Clairvoya, a character from the Bratzillaz line, is advertised as Yasmin's “witchy cousin”.