Who won Bratz or Barbie?

Bratz. A recent lawsuit involving copyrights and intellectual property pitted one infamous toy maker against another.

Who won the Barbie vs Bratz case?

The Bratz dolls have beaten Barbie in a plastic cat fight of epic proportions. A US jury has found that Barbie toymaker Mattel had stolen trade secrets from a smaller rival, MGA Entertainment, and awarded the house of Bratz $88.4m (£53.5m).

Who is more popular Bratz or Barbie?

Facts and findings. All girls reported that they had more Barbie dolls (6 dolls, on average) than Bratz dolls (3 dolls, on average). However, most girls (87%) stated they liked Bratz better than Barbie, 10% had no specific preference for the one or another doll, and only 3% liked Barbie best.

Did Bratz outsell Barbie?

MGA introduced Bratz in 2001 and they were a huge success. It was the first time that Barbie had any real competition. Bratz actually outsold Barbie in the U.K. for 23 consecutive months. There was a Bratz movie and even a TV show.

Who won the Bratz lawsuit?

A federal jury has awarded Mattel Inc. $100 million in damages in a federal copyright lawsuit that pitted Barbie against MGA Entertainment Inc., the maker of Bratz dolls.

CNBC Special Report: It's War -- Bratz vs. Barbie

Why did Barbie Sue Bratz?

The Court Case

Of course, Mattel sued both Bryant and MGA, claiming that Mattel owned Bratz and sought an injunction stop them from selling Bratz dolls. Mattel argued that, because Bryant had the idea for the Bratz dolls while working for Mattel, Mattel owned that intellectual property.

When did Barbie Sue Bratz?

Mattel initially sued MGA in 2008, accusing the creator of Bratz, a former Mattel employee, of stealing trade secrets.

Who eventually won the Mattel vs Bratz case?

(Dkt. 3917 at 11.) Mattel prevailed on each of its claims and the jury found that Bryant conceived the idea for the name Bratz and created the concept drawings and sculpt for the Bratz dolls during his second term of employment with Mattel (January 4, 1999 to October 4, 2000).

Are Bratz still popular?

From Depop to Drag Race, they're everywhere right now – which isn't really all that surprising, given they were the very first fashion influencers for so many now in their late teens and early 20s. Two decades since their launch, Bratz continue to influence and inspire our adult wardrobes and beyond.

Why was Bratz Cancelled?

Due to the poor reception and sales, the dolls were once again discontinued in 2016. In September 2018, a new line of dolls called "Bratz Collector" were designed by fashion illustrator Hayden Williams and released exclusively on Amazon. The brand featured closely resemblance to the original 2001 doll line.

Who is the leader of Bratz?

Jade was born and lives in Stilesville, California. She attends Stiles High, is a singer in the punk-rock band, Rock Angelz and is one of the founders of Bratz Magazine where she works as the fashion editor.

Why are Bratz better than Barbies?

While Barbie's style was concerned with timelessness, Bratz dolls acknowledged pop culture, fashion and music trends that children of the noughties had also been hyper aware of (thanks to MTV).

Which came first Barbie or Bratz?

Carter Bryant was thirty-one and working at Mattel in August of 2000, designing clothes for Barbie, when he created Bratz, though he later said—and his legal defense turned on this claim—that he'd got the idea for the dolls while on a seven-month break from Mattel, two years earlier.

How old is the Barbie?

Since her 1959 debut in a now-iconic black-and-white swimsuit, she's become a worldwide sensation. Best known as Barbie, Barbara Millicent Roberts turns 62 years old on March 9. Since her 1959 debut in a now-iconic black-and-white swimsuit, she's become a worldwide sensation.

Is Bratz coming back?

December 29, 2020: An MGA customer care representative confirms that Bratz will be making a comeback with select retailers for a core series and collector series in August 2021.

How much money did Bratz make?

At the height of their success in 2005, Bratz products generated more than $1 billion in annual sales, which, as the Wall Street Journal noted years later, “cut deeply into Mattel's Barbie doll sales.” MGA's global sales ultimately reached $2 billion dollars for Bratz toys, alone.

Will Bratz come back 2021?

Bratz dolls are coming back in summer 2021! And new 4 core Bratz dolls (Cloe, Sasha, Yasmin and Jade) along with first Bratz boy - Cameron will be released in 2021 collection - Bratz 20 Yearz Special Edition. Bratz made their super debut in 2001!

Is Bratz coming back 2022?

An MGA job listing has confirmed that a Bratz series may be on the way this Fall 2022. There have been no indicators that a new Bratz movie will be coming out. A Bratz TV theme remix has come out, but there have been no other indicators that new music will be released from the brand.

Who was the most popular Bratz doll?

Yasmin, Cloe, Sasha and Jade are some of the favorite Bratz dolls that are part of the 20th anniversary.

Did Bratz dolls go out of business?

California judge orders company to stop making Bratz dolls | Retail industry | The Guardian.

Who invented Bratz?

Bratz dolls were born in 2001 as the brainchild of ex-Mattel employee Carter Bryant. Bryant was a clothing designer for Barbie when he conceived of—and ultimately sold—the idea to competitor MGA Entertainment, resulting in what would become the toy manufacturer's most successful venture.

What company owns Bratz?

MGA Entertainment, the toy company that owns the Bratz and L.O.L. Surprise! dolls, really wants to buy Barbie maker Mattel. MGA, which first approached Mattel about a deal in April 2015 and did so again last year, made another offer in May that Mattel rejected.

What happened with Bratz and Barbie?

The legal tussle started in the year 2004 when Barbie manufacturer Mattel sued his former employee and Bratz Dolls developer, Carter Bryant, claiming that he maliciously took the idea and concept of Bratz Dolls, before jumping to MGA, eventually resulting in a turnover of more than $1 billion in an account of MGA.

How old is Sasha from Bratz?

Sasha is a 16-year-old girl who lives in Stilesville. She attends Stiles High, is a member of the Rock Angelz band, a writer at Bratz Magazine and is currently dating Cade.

Why are Bratz not in stores?

over the ownership rights to the dolls left the brand crippled. After a trial jury ruled in Mattel's favor, the wildly successful dolls all but disappeared from stores as MGA pulled back on manufacturing and retailers kept their distance.