Who owns DECIEM now?

The Estée Lauder Companies Inc. is an American multinational manufacturer and marketer of skincare, makeup, fragrance and hair care products, based in Midtown Manhattan, New York City. The company owns a diverse portfolio of brands, distributed internationally through both digital commerce and retail channels.

Who owned Deciem?

Estée Lauder Companies officially owns the majority of The Ordinary's Deciem.

Is The Ordinary owned by Deciem?

The Estée Lauder Cos. Inc. has agreed to buy a majority stake in Deciem, the parent company of popular skin care brand The Ordinary, at a $2.2 billion valuation. Lauder owns a 29 percent stake in Deciem after investing in 2017.

Is Estee Lauder buying Deciem?

The Estée Lauder Companies (“ELC”) now owns approximately 76% of DECIEM (up from 29%), and has agreed to purchase the remaining interests after a three-year period at a price that will be determined based on the future performance of DECIEM.

Who is Nicola Kilner?

Nicola Kilner is the co-founder and CEO of Deciem, “the abnormal beauty company” known for flouting beauty-industry conventions and creating cult favorites in the process. Earlier this year, the brand launched something fans have long been asking for: the calming signature scent of Deciem brick-and-mortars bottled.

Who is DECIEM founder Brandon Truaxe — and what happened to him?

Why is Deciem controversial?

As Deciem's sub-brand the Ordinary gains popularity for its $9 acids, its founder gains notoriety for his incendiary and even offensive Instagram presence. He's used the platform to insult fans, cancel partnerships, and even posted a photo of an impoverished-looking New Yorker in front of one of the brand's stores.

Who is the CEO of The Ordinary?

Nicola Kilner was pregnant with her firstborn, Mila, when she became CEO of Deciem in 2018.

Why was The Ordinary Cancelled?

The brand has since closed all of its stores

Skincare brand Deciem has temporarily shut down after its founder made the shock announcement on social media, citing “major criminal activity.”

Is Deciem a Canadian company?

Deciem, the Canadian company behind ultra-popular line The Ordinary, was just bought out by Estee Lauder for… Big news skincare fans and fanatics. Deciem, the Canadian company behind ultra-popular line The Ordinary, was just bought out by Estee Lauder, valuing the company at a whopping $2.2 billion in US green.

Did Estée Lauder acquire The Ordinary?

The Estée Lauder Cos. Inc. on Tuesday closed a deal for a majority stake in Deciem, the parent company of The Ordinary. Lauder now owns 76 percent of Deciem.

What does DECIEM stand for?

Deciem is a Toronto-based company founded in 2013 by a serial beauty entrepreneur named Brandon Truaxe. The company name is a metaphor of sorts. According to a company representative, "The name comes from decima, which means 'ten' in Latin.

Is The Ordinary being discontinued?

The Ordinary Salicylic Acid Serum Is Officially back, After Being Discontinued In 2019 | Glamour UK.

Is The Ordinary a Korean brand?

Korean Skincare Products

When Canadian company Deciem launched skincare brand The Ordinary in 2016, their effective products at unbeatable prices commanded the attention of the beauty industry.

What nationality is The Ordinary?

Deciem was founded in Toronto, Canada in 2013 and has since expanded across the globe. In a message posted on Instagram, the company said of Mr Truaxe: "You touched our hearts, inspired our minds and made us believe that anything is possible".

What company owns drunk elephant?

Drunk Elephant Was Acquired by Shiseido for $845 Million.

What happened to The Ordinary CEO?

Death. Only a few months later, Truaxe died at age 40. His death took place early on morning, 20 January 2019, reportedly after falling from his Toronto apartment in the Distillery District.

Why did The Ordinary leave Sephora?

“We are leaving Sephora due to payment issues but will launch online and in stores with Ulta and Douglas imminently.” The Ulta move is happening ahead of schedule, with WWD reporting that it was originally slated for 2019. It's unconfirmed at this time when the products will become available at the site.

Is The Ordinary brand FDA approved?

No certificate from the FDA. The Food and Drug Administration on Friday warned consumers against the purchase and use of skincare brand The Ordinary's products for lack of certification.

What brands are under DECIEM?

The Ordinary owner announced it will close HIF, Hylamide, Abnomaly and The Chemistry Brand in an Instagram post. Instead, Deciem will focus on its crown jewel, The Ordinary, known for its $7, ingredient-focused serums, and skin care brand NIOD.

Where is DECIEM made?

The inside story of how the beauty company and its controversial founder changed an industry forever. The Deciem store in Toronto's Distillery District.

How much is The Ordinary company worth?

Estee Lauder to buy Deciem, Canadian skincare company behind brand The Ordinary. The Estee Lauder Cos Inc. has struck a deal to buy Canadian skincare company Deciem Beauty Group Inc. at a valuation of US $2.2 billion.

How Deciem is disrupting the beauty industry?

Deciem has broken away from the traditional product line up of skincare products offered by big beauty: day creams, night creams, cleanser and serums to instead offer many single ingredient concentrated products that can be layered upon each other and tailored to your specific skin concerns, i.e. acids, oils, pure ...

What is happening with Deciem?

Cosmetics leader Estée Lauder will pay about $1 billion to take majority ownership of Deciem, the ... [+] The future looks even brighter for cult skincare beauty brands The Ordinary and NIOD, part of Deciem Inc. —following Estée Lauder's $1 billion purchase for majority stake in the Canadian-based, multi-brand company.

How did DECIEM founder dead?

Last year, even as Deciem grew, Mr. Truaxe plunged the company into chaos. He was committed to hospitals four times in three countries. He died in January of this year, after a fall from a Toronto condominium.