Who is West Elm's target market?

“West Elm's success is firmly rooted in a deep understanding of what Millennial and Millennial-minded customers feel is important in their purchasing decisions,” said Laura Alber, president and ceo.

Who is West Elm target audience?

With its more affordable yet stylish furniture, West Elm appeals to the very group driving these online sales: Millennials and older Gen Z-ers.

What is West Elm known for?

West Elm is a high-end furniture and home decor company known for its trendy and modern designs. Their collection ranges from West Elm rugs, West Elm chairs, to West Elm modern wall art.

Is West Elm an ethical company?

West Elm claims that 29 percent of the wood it currently uses is “sustainably sourced” and about 20 percent of its products are Fair Trade-certified as well. The company is aiming to boost that latter number to 40 percent by 2020.

Who makes West Elm furniture?

If you use one of these and buy something, Slumber Search may make a small amount of money. More info. West Elm is a popular furniture and home decor retailer, owned by the same parent company as Pottery Barn and Williams Sonoma.

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Is elm wood sustainable?

The healthy period of an elm is probably about a hundred and twenty years. The most profitable age for elm, for quality and quantity of timber, is about fifty or sixty years. Trees much older than this are prone to rot and decay.

Are West Elm sofas non toxic?

When it comes West Elm's wood furniture, it is GREENGUARD Gold certified. Meaning it will only give off low level VOCs. There are products that are GREENGUARD Certified, but those that are Gold certified will emit even lower levels of VOCs. You will also see depending on the wood furniture what finish it has on it.

Why is West Elm trending?

That person turned out to be a 25-year-old whose dating profiles say that he is a designer for furniture company West Elm—thus the nickname West Elm Caleb. Stories of West Elm Caleb allegedly ghosting and sending unwanted pictures of himself quickly began circulating on TikTok.

What style is West Elm?

Since its founding 15 years ago, West Elm has become a go-to source for the modern-decor enthusiast, earning a devoted following for furniture and accessories that blend midcentury silhouettes with current materials in rich textures.

Is West Elm owned by Wayfair?

Williams-Sonoma today sells furnishings and decorative accessories for every room in the home. It also has launched two distinct brands: West Elm, offering modern furnishings and décor; and Mark and Graham, an online platform for personalized gift buying.