Who funds Edmunds?

Edmunds is funded by 2 investors. CarMax and LLR Partners are the most recent investors.

Is Edmunds a credible source?

About Edmunds

Today, Edmunds maintains an excellent reputation as an independent source of car information, vehicle reviews, and vehicle pricing. They offer many resources for helping consumers buy a car, including their well-known “Secrets of a Used Car Salesman” articles.

Who owns Edmunds?

Edmunds was founded by Ludwig Arons in 1966 as Edmunds Publications, a publisher of printed booklets consolidating automotive specifications to help car shoppers make buying decisions. In 1988, the company was purchased by Peter Steinlauf whose family has owned a majority stake since.

Is Edmunds owned by CarMax?

While the Edmunds purchase by CarMax just happened, they have been working together since at least early 2020. It may be time to explore other avenues of paid traffic that reach in-market auto shoppers with providers who are truly on the side of dealers.

Is Edmunds unbiased?

Edmunds includes an excellent pricing section with vehicle MSRPs. Consumer Reports is known for its excellent, unbiased car reviews. Their website is very easy to navigate. It includes road tests as well as reviews on car tires and car batteries.

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Is Edmunds or KBB more accurate?

Edmunds: This website offers an appraisal engine that includes five car condition categories compared with KBB's four. This can be helpful—or generate confusion—depending on how realistic you are about your car's condition. Many experts believe Edmunds' values are more accurate than KBB's.

How accurate is Edmunds?

Is Edmunds TMV accurate? Yes, Edmunds provides accurate car pricing data by aggregating historical car prices sales in your zip code. Edmunds data is downloaded weekly from a dealer management system of 5,000 dealerships and dealer groups across the country. Edmunds receives information from roughly 25% of all U.S .

How does Edmunds make money?

How does Edmunds make money? Edmunds makes most of its money through ads on the website. Also, Edmunds is paid to create sales leads for the auto industry, connecting customers with dealerships, financing, insurance companies and other service providers through the website.

How much did CarMax pay for Edmonds?

Yesterday, used-car giant CarMax announced it finalized a deal to acquire automotive consumer advice site Edmunds, in a deal worth just over $400 million. CarMax promises it's magnanimous, and that Edmunds and its advice will operate independently of CarMax and its sales.

Do banks use NADA or KBB?

Most banks use NADA values; however, some use Black Book or Kelley Blue Book. Ask whether their LTV percentage is calculated upon the vehicle's "loan" value, "trade" value or "retail" value.

Who is Kelley Blue Book owned by?

Cox Automotive is the parent company of 30 automotive brands including Kelley Blue Book, Autotrader, Dealer.com, Manheim Auctions and DealerTrack. “We are building a Rivian ownership experience that matches the care and consideration that go into our vehicles,” said RJ Scaringe, founder and CEO of Rivian.

What is the highest rated vehicle?

What is the best car valuation site?

An HPI car valuation provides the most accurate and reliable car valuation available. Not only is our service free, but we also give you more information than any other car valuation provider. If you're looking for a used car value, then look no further than HPI valuations.

Why are NADA and KBB so different?

The values between NADA and Kelley Blue Book (KBB) tend to differ because both organizations look at different values. KBB factors in the condition of the vehicle, local market conditions, and popularity of the vehicle, so their prices tend to be a lower than NADA.

Is Kelley Blue Book accurate?

The Kelley Blue Book® and Black Book both claim to be the most accurate source of information when it comes to pricing used cars, but they actually serve different purposes. The Kelley Blue Book® has been trusted by many buyers since 1918.

Why did CarMax buy Edmunds?

CarMax said in January 2020 that it was investing $50 million to buy a minority stake in Edmunds in a move meant to bolster its omnichannel retail strategy. The two companies have since jointly developed an online instant-offer tool for sellers of used autos, among other initiatives, the companies said.

Is CarMax and Carvana the same?

Which Is Better: Carvana or CarMax? Carvana is a better option if you look for convenience and ease of use in your purchases and trades. On the other hand, CarMax is ideal for people who want to test drive the car beforehand and who do not mind going to their nearest CarMax location to do it.

Why do car dealers want you to finance through them?

“Car dealerships want you to finance through them for two main reasons: They can make money off the interest of a car loan you get through them. They may get a bit of a kickback if they're the middleman between you and another lender (commission).

Who wins and who loses when a car is financed?

When a car is financed, the dealership wins and the buyer loses because interest rates are much higher for the buyer through financing a car.

How much commission does a car salesman make?

Most dealerships pay salesmen a paltry base salary of roughly minimum wage. Salesmen then typically earn commissions of 25% of the dealership's gross profit on the car.

What is Edmunds suggested price?

The Edmunds Suggested Price is what we recommend you pay, not including taxes or fees. It is based on our analysis of millions of data points including supply, demand, incentives, options and recent nearby transactions. Start by looking up the car on the Edmunds.

What is Edmunds price Promise?

Edmunds.com's Price Promise^SM tackles this issue head-on by offering an instant, locked-in price that the dealer will honor. Users can instantly receive the dealer's guaranteed price for a car by simply providing three basic pieces of information: name, phone number and email address.

How much under sticker price should I pay for a new car?

Sticker price of new car. The goal is to not pay more than 5% profit for your new car. Using 3% first will give you a little “wiggle room” to negotiate with the dealer. If you decide to use 3%, calculate the 5% profit margin also, so you can stay within your goal.