Who drinks wine?

The majority of adults drink wine—often.

Roughly 75% of adults drink wine. And those who drink often do so routinely. Nearly half of adults (44%) drink at least a couple of glasses per week—a number that grows to 53% for adults 60+ and 51% for 30-44 year olds.

Who drinks wine demographics?

However, over the past 10 years, the demographic composition of these wine drinkers has changed markedly. In 2010 in the US, 32% of all regular wine drinkers were aged 55 and over, and 28% were aged between 21 and 34. As of 2020, almost half of all American monthly wine drinkers are over aged 55 and over.

What demographic buys the most wine?

This statistic shows the wine sales share in the United States in 2021, by age. According to the report, consumers aged 65 years and older comprised the largest share of wine consumers.

Who drinks wine in the US?

In the report, the research agency estimates a monthly (or 'regular') wine drinking population of 77 million in 2019, or approximately 1 in 3 American adults, down from an estimated 88 million in 2015. Key to the loss of regular participants in the wine category are the Millennial cohort, aged between 21 and 34.

Why do people enjoy wine so much?

More than any other type of alcohol, the wine has the uncanny ability to affect more of your senses. According to most wine drinkers, wine can easily bring some kind of pleasure not only to your taste buds but also to your sense of sight, as well as your sense of smell.

Adele - I Drink Wine (Official Lyric Video)

Is wine a ladies drink?

Wine is a great way for women to have their cake and eat it too, so to speak. All alcohol will have calories but wine has lower calories than other drinks and it doesn't require a mixer, which also contains calories, sometimes more than the alcohol itself.

What does wine do to females?

Another study found that drinking a moderate amount of red wine actually increases blood flow to women's' erogenous zones, and could increase lubrication. The study also found that women who drank red wine had a higher sex drive than those who drank another type of alcohol.

Who consumes wine the most?

The United States consumes the largest volume of wine of any country, at 33 million hectoliters in 2020. At 24.7 million hectoliters, France was the second leading consumer of wine worldwide.

Why do Millennials drink so much wine?

Generally speaking, millennials think of wine as a social drink, a connector that is meant to be shared. They look at wine as entertaining and engaging. While the industry frets about losing young drinkers to hard seltzer, the seltzer companies do a much better job of marketing to millennials and Gen-Z drinkers.

Why are Millennials not drinking wine?

That's a primary reason that millennials have gravitated to beer and spirits rather than wine. The difference between a mass-market brew and a world-class beer is just a few dollars. A really good cocktail at a restaurant might cost the same as a glass of mediocre wine.

Who is the target market of wine?

According to Wine Market council findings, Baby Boomers and Millennials consume the most wine in the US. Although Baby Boomers still account for a greater total volume of wine consumption the gap between them and Millennials is closing each year.

Are Millennials drinking wine?

According to Silicon Valley Bank's State of the U.S. Wine Industry 2022 report, only 20% of millennials drink wine. And the industry is expected to face a 20% decrease in volume of wine consumption over the next 10 years, an effect predicted to be primarily influenced by millennial-drinking trends.

How old is the average wine drinker?

The average age of a monthly wine drinker has risen during the past decade, from 48 to 50, but this is largely to do with the growth of the 65+ cohort (now 27% of monthly wine drinkers, up from 21% in 2009) and a slight decline in participation rates among the 40-50s.

Do millennials drink more alcohol?

The National Institute on Alcohol Abuse and Alcoholism states that young adults make up 31% of all alcoholics. Just like how parents and older generations drink at home after a long day, so do millennials. However, they drink more during the weekends and any other event that involves a good time.

How many adults drink wine?

The majority of adults drink wine—often.

Roughly 75% of adults drink wine. And those who drink often do so routinely. Nearly half of adults (44%) drink at least a couple of glasses per week—a number that grows to 53% for adults 60+ and 51% for 30-44 year olds.

Are Gen Z drinking wine?

The low-alcohol category will grow by 20 percent. Wine will increasingly compete with this low/no category as it grows. However, 35 percent of those who choose no/low are choosing wine. Adding no/low products to a portfolio can attract Gen Z consumers.

Are less people drinking wine?

Wine consumption among Americans is on the decline, according to The Wall Street Journal, citing a study by alcoholic beverage analytics database IWSR, which found that Americans consumed less wine in 2019, ending the consistent rise in consumption since 1994.

What alcohol do Millennials drink?

Data provided by Mintel (2019) indicate that a higher percentage of Millennials responding that they drank rosé (36%) and champagne/sparkling (37%) than Baby Boomers (28 and 15, respectively). According to the source, 30% of Millennials consumed wine cocktails compared to Baby Boomers, 14%.

Who drinks more wine male or female?

According to a recent Nielson study (2016), the estimated demographics of American wine consumers are 43% male and 57% female. In terms of ethnicity, wine consumers are 70% White, 11% African American, 13% Hispanic, and 5% Asian - White Americans currently drink more wine than the other three ethnic segments combined.

What countries drink most wine?

Why do older people prefer wine?

Wine tastes better with age because of a complex chemical reaction occurring among sugars, acids and substances known as phenolic compounds. In time, this chemical reaction can affect the taste of wine in a way that gives it a pleasing flavor.

What ages drink wine the most?

Alcohol Preferences Among Different Age Groups

Fewer than 1 in 10 male drinkers aged 18 to 29 most often drink wine. However, consumption of wine increases steadily in older age groups, with 15% of men aged 30 to 49, 24% of men aged 50 to 64, and 33% of men in the 65 and older age group most often drinking wine.

What wines are Millennials drinking?

Their top choice is Merlot (49 percent) and their third is a red blend (37 percent). In white wine, Moscato reigns, with 57 percent of them reporting drinking it regularly, followed by 48 percent who favor Chardonnay and 6 percent who consume “somewhat sweet” rosé.