Which of the following is the primary disadvantage of advertising?

The primary disadvantage of advertising is cost. Marketers question whether this communication method is really cost-effective at reaching large groups. Of course, costs vary depending on the medium, with television ads being very expensive to produce and place.
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What is the primary disadvantage of viral marketing?

The main disadvantages of the viral marketing are: Association with unknown groups – The strength of viral marketing depends on the transfer of messages from person to person. During this process, it may reach someone you would rather not be associated with.
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Which of the following is most likely a disadvantage of viral marketing?

Which of the following is most likely a disadvantage of viral marketing? Marketers have little control over who receives the viral message.
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What is a disadvantage of viral marketing quizlet?

Which of the following is a primary disadvantage of viral marketing? A. The costs of viral marketing are generally too high for most companies.
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Which of the following is the primary purpose of branded?

Naming a brand is crucial to its reputation, development, and future success because the primary function of the brand (name and image ) is to identify the product or service in a way that it differentiates it from those of other competitors.
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Advantages and disadvantages of Advertising



Which of the following is a disadvantage of word of mouth marketing quizlet?

Which of the following is a disadvantage of word of mouth marketing? - It is not effective for non-electronic products.
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Which of the following is a disadvantage of straight product extension?

Which of the following is a disadvantage of straight product extension? straight product extension can be costly in the long run if products fail to satisfy consumers.
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Which of the following is a primary disadvantage of earned media?

However, earned media does have some disadvantages: In comparison with owned media, it offers virtually no control and can be used to convey negative messages about the company. Moreover, it can also be difficult for companies to monitor and measure its effects.
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What is a disadvantage of a viral success quizlet?

What is a disadvantage of a viral success? Marketers have little control over where the message ends up or how it is passed on. Runners can compare performances, set up profiles, meet new people and share information on Nike's Nike+ website.
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Which of the following is a strength of advertising quizlet?

Which of the following is a strength of advertising? Advertising is an efficient means for reaching large numbers of people.
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What is the major disadvantage of viral campaigns when compared to paid advertising?

Disadvantages of Viral Marketing

Or at its very worst, build negative buzz regarding your brand and products. This is when “too much of a good thing” may just hurt your work in building your organization's credibility. Virality rests upon the idea that people share your campaign with their friends.
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Which of the following is a disadvantage of personal selling?

Disadvantages of Personal Selling

There is a requirement of high capital costs. Also, it is an extremely labour intensive method because a large sales force is required to carry out personal selling successfully. The training of the salesperson is also a very time consuming and costly process.
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Which of the following is most likely an advantage of using direct mail advertising?

Which of the following is most likely an advantage of using direct-mail advertising? Advertisers can personalize direct mail to the needs of specific audiences.
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What are the advantages and disadvantages of viral marketing?

Advantages of viral marketing
  • A unique way of digital marketing. ...
  • It cuts cost. ...
  • Brings out your creative side. ...
  • It complements word of mouth. ...
  • Limited control. ...
  • You can't define your audience. ...
  • Your viral marketing campaign may irritate people. ...
  • There's no particular way to measure viral marketing.
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What are the problems of virtual marketing?

Here are nine challenges you're likely to face if you engage in online marketing.
  • Prioritising mobile content. ...
  • Making your website dynamic. ...
  • Consistently creating great content. ...
  • Allow customers to book in real-time. ...
  • Finding the time to be active on social media. ...
  • Engaging followers on social media. ...
  • Kickstarting email marketing.
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Which of the following is a drawback of using blogs as a marketing medium?

Which of the following is a drawback of using blogs as a marketing medium? The content of a blog is difficult to control.
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What is viral advertising quizlet?

Viral marketing is a form of word-of-mouth marketing that aims to result in a message spreading exponentially. ... It takes its name from a virus because of the similarities that marketers aim to emulate: It is easily passed on.
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Which of the following is true of advertising in the new marketing communications model?

Which of the following is true of advertising in the new marketing communications model? Advertisers are increasingly shifting toward digital media. Which of the following is a function of an integrated marketing communications system?
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Which of the following is an example of digital advertising?

Examples of digital marketing include: Social Media Marketing (SMM) Search Engine Optimisation (SEO) Search Engine Marketing (SEM)
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What is a disadvantage to paid media?

There are some drawbacks to paid media, the most obvious being the fact that it doesn't come free. However, judging by the anticipated record spending on advertising this year, companies seem to feel they're getting their money's worth.
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What are the disadvantages of owned media?

Both owned media and earned media have their drawbacks. Owned media's reach can be smaller than needed to get your message across and earned media can be negative.
...
Challenges
  • Can be negative. You don't control the message. ...
  • Lack ability to schedule interactions. ...
  • May not scale to meet your needs.
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What is unpaid advertising?

Unpaid Advertisement means any Advertisement that is not a Paid Advertisement. Examples of "Unpaid Advertising" include (i) Advertisements that promote AltaVista, the Web Site, or their respective products and services, and (ii) Advertisements Bartered by AltaVista pursuant to Section 3.6.
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Which of the following are disadvantages of brand extensions?

Disadvantages:
  • Extending the brand name too far may lead to a loss of reliability, especially if the brand extension happens in an unrelated market. ...
  • If the new product is not that great, it may spell trouble for the core brand's image.
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What are the advantages and disadvantages of brand?

A company's identity in the marketplace can easily make or break its profitability as a whole.
  • Advantage: Awareness. ...
  • Advantage: Consistency in the Marketplace. ...
  • Advantage: Customer Loyalty. ...
  • Disadvantage: Can Become Commonplace. ...
  • Disadvantage: Negative Attributes. ...
  • Disadvantage: Pigeonholes.
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Which of the following is a disadvantage of licensing and franchising?

Licensing and franchising are examples of equity modes of entry. Turnkey projects cannot be established without FDI. The non-equity mode of indirect exports has better control over distribution than direct exports. A disadvantage of licensing is high development costs.
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