Which generation uses TikTok the most?

This data comes straight from TikTok. Gen Z – 60% of TikTok users are Gen Zers. Gen Zers are trendsetters. Next year, 74 million people in the U.S. will be part of “Gen Z”, which will make it the largest generation of all.

Which age group uses TikTok the most?

Roughly 43% of TikTok's global audience is between 18 and 24 years old. 32% of TikTok users are aged between 25 and 34. Only 3.4% of TikTok audience is older than 55. 138 million monthly active users are from the US.

How many Gen Z are using TikTok?

TikTok counted around 37 million users who were born between 1997 and 2012, while Instagram reported around 33 million users in the same period. Snapchat, which counted 42 million Gen Z users, is projected to reach 49.5 million users in the examined demographic by 2025.

Who is TikTok's target audience?

17. TikTok ads reach 17.9% of all internet users age 18+ That's 884.9 million people, or 15.9% of the worldwide population of people over 18. TikTok's reach is highest for Gen Z users, reaching 25% of female users aged 18-24 and 17.9% of males.

Is Gen Z addicted to TikTok?

According to the Tallo poll, most Gen Z respondents prefer TikTok to Instagram, with 34% calling it their favorite social media spot right now.

TikTok is Destroying a Generation

Why do Gen Z like TikTok?

According to a Forrester, TikTok appeals to Gen Z for three reasons: Entertainment value. As one respondent said: “It has funnier videos.” Gen Zers just enjoy the lean-back experience of watching fun and funny content.

Why is Gen Z so obsessed with TikTok?

In the 2020 GlobalWebIndex survey, Gen Z stated that they used TikTok “to find funny/entertaining content” – and that desire for fun is meaningful. 72% of Gen Zers said coronavirus memes made them feel “capable of getting through” the pandemic.

Do adults use TikTok?

TikTok users by age

More than 1 in 10 TikTok users are older adults, as of March 2021.

Is TikTok losing popularity?

TikTok is estimated to face great downfall in the upcoming year 2023, due to a decrease in the average time spent on the app by the users. The well known app TikTok was launched by China and is commonly referred as Douyin in it's home place.

Do Millennials like TikTok?

–Among all Gen Z and millennial respondents, 94 percent say they use YouTube, 74 percent use Facebook, 74 percent use Instagram, 59 percent use Snapchat, 46 percent use Twitter, 23 percent use Twitch, and 22 percent use TikTok.

What apps do Gen Z use 2021?

Snapchat, TikTok, and Instagram will be the most popular social networks among Gen Z this year, but their user bases are growing at different rates.

What does Gen Z stand for?

Generation Z (aka Gen Z, iGen, or centennials), refers to the generation that was born between 1997-2012, following millennials. This generation has been raised on the internet and social media, with some of the oldest finishing college by 2020 and entering the workforce.

Is TikTok bigger than Instagram?

TikTok: The Viral Video Engine

With 656 million downloads last year alone (over 100 million more than Instagram), the viral video platform solidified its place in the Gen Z zeitgeist. The app, owned by Beijing-based ByteDance Ltd., has come a long way since its launch in 2017.

Is TikTok still popular 2022?

One billion active users spread across 154 countries make TikTok one of the most popular social media platforms as of 2022.

Which country uses TikTok the most?

As of January 2022, The United States was the country with the largest TikTok audience by far, with approximately 136.5 million users engaging with the popular social video platform. Indonesia followed, with around 99 million TikTok users. Brazil came in third, with 74 million users using TikTok to watch short-videos.

How old is the average TikTok user?

The percentage of U.S.-based TikTok users by age: 10-19 – 32.5%, 20-29 – 29.5%, 30-39 – 16.4%, 40-49 – 13.9%, 50+ – 7.1%. This means that the TikTok userbase is aging up (so get on it now!).

Why do old men use TikTok?

Why do seniors like it? Seniors like TikTok for some of the same reasons as teens. It's fun and entertaining and — if they choose to post videos — it's an easy way to express themselves and build a community.

Do 30 year olds use TikTok?

Although TikTok has become synonymous with Gen Z, women in their thirties make up a substantial slice of the app's users. Women in the US aged 30 to 39 represent 13.8% of the app's user base on Android devices, per App Ape research published on Statista this year.

How does age affect TikTok?

With its new 2021 update, TikTok accounts for users aged 13-15 will now default to “private”. Also, videos created by users under 16 years of age are restricted by default for download unless the settings are changed or update.

Why does Gen Z not post on Instagram?

“I don't post much on Instagram because I feel like my posts need to be of a really good quality to do so, but on TikTok, if I do a lip-sync video and it's not really perfect, I'll post it because nobody cares. Plus, I don't want to feel forced to post content for the sake of posting.”

What social media are Gen Z on?

Snapchat, TikTok, and Instagram will be the most popular social networks among Gen Z this year, but their user bases are growing at different rates. TikTok, which burst on the US scene in 2018, already has more Gen Z users than Instagram and is closing the gap with Snapchat.

How does Gen Z feel about social media?

Gen Zers Generally Feel Positive About Social Media and Technology, Despite Admitting Concerns. People born into the digital age may never know life without social media. Still, members of Generation Z say they can recognize the positive and negative impacts of social media and technology, having experienced both sides ...

Is TikTok for the younger generation?

The survey found that 63% of Gen Z youth use TikTok on a daily basis, compared to the 57% who use Instagram, and 54% who use Snapchat. Last year, Instagram was leading by 61% while TikTok was at 50%.

What percentage of Gen Z uses Instagram?

U.S. Gen Z and Millennials social media brand usage 2021

Overall, 70 percent of those aged between 12 and 34 years were using Instagram, which is a two percent increase from 2020 and a four percent increase since 2019.