What's the story behind Potato Corner success?

Potato Corner, having established the flavored fries franchise and shepherding its phenomenal growth from the onset: Potato Corner went from one small food cart in 1992 to 70 stores in 1994, up to 120 in 1997, and currently at 1,100 in the Philippines, with 200 stores overseas.

Why is Potato Corner so successful?

In just a few months after opening their first outlet, the partners put up a second outlet by franchising. The franchising scheme worked so well that the total number of outlets rapidly increased to 70 in just two years, making Potato Corner the fastest-growing franchisor then.

What made Jose Magsaysay successful?

Magsaysay's success story started at the bottom of the proverbial ladder. His entry into the food industry began when, as a part-time working student, he was hired as a janitor at Wendy's in 1983. He rose through the ranks, moving from management trainee to its Board of Directors within the space of a decade.

What is the strategy of Potato Corner?

Potato corner utilised the strategy of ending their prices with the number 9. With this pricing strategy, Potato corner is able to persuade customers into thinking that they are paying a cheaper price for the french fries compared to the price they are paying it for.

How did Potato Corner start?

In 1992, his brother-in-law suggested that they start a business selling flavored french fries to make money on the side. They soon opened the first Potato Corner kiosk in one of Metro Manila's biggest malls.

The Humble Beginnings of Potato Corner (Complete History)

What is the business concept of Potato Corner?

​ Our concept is simple. Take the world's most eaten food, add our signature spice blends and the result is a product that after one bite will change the way you think about French Fries forever. ​ Potato Corner originated in The Philippines in 1992 as a cart business.

Why do people love potato corners?

Another classic Potato snack that will take you right back to your childhood. This has to be one of my favorite things at Potato Corner. They can make them extra crispy for you and I highly recommend it. The potato stays nice and soft on the inside with a perfect crunch on the outside, combined with to-die-for flavors.

What is the target market of Potato Corner?

The company's target market has always been children – in fact, a focus group of kindergarteners chose the trademark. But Potato Corner isn't limiting itself by targeting only kids; deep down, JoMag believes we're all kids, and customers will continue to patronise Potato Corner long after they've grown up.

What kind of industry is the Potato Corner?

Potato Corner is a global Philippine food franchise known for its flavored French fries. Potato Corner's first stall opened up in SM Megamall in October 1992 in the Philippines under Cinco Corporation.

What is the product of Potato Corner?

Although Potato Corner is most famously known for its French fries, the core menu also includes loaded baked potatoes, potato chips, and tater tots. In recent years, Potato Corner USA has even added a variety of chicken products.

Who is the man behind Potato Corner?

The charismatic Jose P. Magsaysay, Jr., Chairman and CEO of Potato Corner, was the featured speaker of the Harvard Business School Alumni Roundtable on October 14, 2020.

Who are the Filipino successful entrepreneurs?

How can I become a successful entrepreneur?

How much does it cost to start a Potato Corner?

How much does the Potato Corner franchise cost? Potato Corner has a franchise fee of up to $35,000, with a total initial investment range of $186,500 to $596,000.

Who is Jose Magsaysay?

Magsaysay is a founding member of the Association of Filipino Franchisors, Inc., serves on the board of the Philippines Franchise Association, is a member of the Management Association of the Philippines (MAP), and the Philippine Chamber of Commerce and Industry.

How many branch does Potato Corner have?

At present, the food cart giant has 1,100 stores across the Philippines, while there are 200 stores outside the country. Potato Corner's expansion has been mostly due to franchising. Around 70% of its stores are franchised, while 30% are owned by the company.

What brand of fries does Potato Corner use?

We only exclusively supply fries and flavor powder to our franchisees for official use in franchise operations.

Is Jose Magsaysay Filipino?

Magsaysay, Jose Pantaleon was born on February 28, 1961 in Quezon City, The Philippines.

When was Jose Magsaysay born?

Jose Magsaysay was born at birth place, to Exequiel Magsaysay. Exequiel was born on April 18 1874, in San Marcelino, Zambales, Philippines.

What kind of oil does Potato Corner use?

They use vegetable oil in cooking their fries, which is absolutely NO TRANS FAT! Using 100% IDAHO Potatoes, that are cut in to a right length and width, giving you the perfect fry every day. IDAHO Potatoes are potato grown in the America state of Idaho, it has one variety called Russet Burbank.

Who bought Potato Corner?

RESTAURANT operator Shakey's Pizza Asia Ventures, Inc. and its subsidiary Wow Brand Holdings, Inc. announced the acquisition of the assets and intellectual property of Potato Corner, including shares in an entity in Singapore.

Is Potato Corner vegan?

All Potato Corner flavors are Halal. But BBQ is not vegan nor Hindu friendly due to beef stock.

Is Potato Corner a good business?

Potato Corner has garnered numerous awards, recognizing its excellent business model and as a well-loved brand. It received the Franchise Excellence Hall of Fame Award, the Best Franchise of the Year and the Global Franchise Award. Potato Corner has won a total of 16 awards locally and internationally.

How much does it cost to franchise Jollibee?

The cost of the franchise ranges from Php 15 to 30 Million. Jollibee only grant franchise to individual entrepreneurs only. However, if that franchisee would like to establish an organization; he/she can do so after being awarded the franchise but he/she must have the ownership in majority.

Why do most entrepreneurs fail?

Most entrepreneurs fail because they do not have the knowledge or are not prepared enough. The main thing that comes between an entrepreneur and the success of their business is fear. They fear failure, making mistakes, losing money, fear being embarrassed, and fear being left out.