What problems might be encountered when a company uses a brand name while doing business in other countries?

What are some problems with translating a brand name into other countries?

What are some of the issues about branding in international business?

What are some of the challenges you may face when trying to do business in a new country?

How does the brand name affect the business?

When it comes to a company or product name it can be one of the “most valuable assets a company possesses” according to this Nielsen study. They also share that the power in brand names comes from the fact that they can lend credibility, assure quality, and set customer expectations.

Marketing: The Value of Branding to Business

Why do companies think a lot about a brand name?

It's The First Thing Customers See

Think of it as a first handshake; it says a lot about the person and makes a powerful impression. "A catchy unique name can also help customer remember you, and we all strive to be memorable and retain customer.

What can be the effect of choosing a good brand name for your product?

A brand name reflects the overall product image, positioning, and, ideally, its benefits. A successful brand name can enable a product to be meaningfully advertised and distinguished from competitors; tracked down by consumers; and given legal protection.

What are the key 3 challenges facing most businesses?

When asked about the three biggest challenges facing small businesses today, survey participants cited revenue, hiring and profit.

What challenges would you face and what are the possible opportunities to be considered when planning an international business venture give opinion?

What problems would you face if you were asked to serve as the manager in a foreign country?

Why do some brands fail in other countries?

Brands fail when launching their brands globally due to making too many assumptions about what will work en masse. A lack of research and forgetting to formulate a strong global sales strategy means that many brands end up misunderstanding their desired marketplace and therefore end up failing to sell globally.

What are the advantages and disadvantages of global brands?

The advantages of creating a global brand are economies of scale in production and packaging, which lower marketing costs while leveraging power and scope. The disadvantages, however, are that consumer needs differ across countries, as do legal and competitive environments.

What is often a challenge to globalizing brands?

One of the biggest challenges the globalizing brands face is to manage the multipoint competition. When brands enter new national markets, they invariably have to compete with many of the local market leaders and regional brands that are firmly entrenched with the institutions and infrastructures of that market.

Should brand names be translated?

It seems like the easiest and the safest bet, but some names won't make sense in target areas, or perhaps could be misunderstood when translated. It's good practice to get in touch with the company if you believe the name should be changed to avoid potential misunderstanding or even disaster.

Should Company names be translated?

Company names tend to not be translated. But as discussed here, sometimes a translation is required. Depending on the situation, it might be appropriate to add a translation, in italics, between square brackets, immediately following the company name. Especially if the company or agency name is an acronym.

How was Mercedes Benz slogan translated in another language?

In Chinese, the word 'bensi' means 'rush to die'. Not exactly the message you want to send when you're trying to sell them luxury priced automobiles. Mercedes-Benz was quick to rebrand themselves as Benchi which translate to 'run quickly as flying'.

What challenges and risks do cultural issues present to an international business and how can these be managed?

What do you regard as the biggest challenges and opportunities facing a firm today and how do you improve services *?

What in your opinion is the most challenging marketing issue corporations face when expanding globally?

One of the biggest challenges faced by international marketing managers today: Lack of communication. Even when it looks like all marketing teams are doing what they should and it looks as if all is well, it's important to keep the teams talking together and keep all the noses pointed in the same direction.

Why is it important to have a good brand name?

It's vital that the name is distinctive, authentic, memorable, and enduring, so it resonates with your target audience. It should stick in their minds, build and maintain trust with your consumers, and remain relevant as your company evolves.

Why do brand names matter?

Whether naming a product, service, or business, choosing just the right name is critical because it's the first impression people have about your brand. And you must be able to market, own and protect it.

How does the brand name image or reputation of a product influence your purchasing decisions?

Strong brand images improve perceptions of quality and benefits, reduce perceived risk and soften the consumer tendency to evaluate only the basis of price. Taken together, these factors all improve consumer purchase intentions.

What is the disadvantage of branding?

The biggest disadvantage of branding is that it involves huge cost because brands are not created overnight and companies have to spend huge sums on advertising and publicity. Often the brand marketers calculate the ROBI (Return of Brand Investment) as they tend to predict and justify the brand development process.

What is a benefit of a brand name for a seller?

Brands serve their owners by allowing them to cultivate customer loyalty for, and recognition of, their offerings.

Why do consumers choose one brand over another?

Relevance. The more distinctive and uniquely relevant a product or service is, the greater the chance it will be chosen by the customer. Relevant brands are better linked to the dopamine, or reward, system in the brain (part of the limbic systems), which strongly influences our behavior.