What percentage of online clothing purchases are returned?

Data suggests that 20% of online-bought products are returned, compared to just 9% of items bought in a brick-and-mortar store. Let's take a closer look at why that figure is so high. Consumer preference-based returns (e.g., size, fit, style, etc.) tend to drive around 72% of all returns in fashion product categories.
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What percentage of online sales returned?

Roughly 18% of online sales are returned, according to a 2020 survey conducted by the National Retail Federation and Appriss Retail. The same survey found that 11% of total retail sales were returned in 2020, a bump from the 8.1% recorded in 2019.
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What percentage of orders are returned?

Did you know at least 30% of all products ordered online are returned as compared to 8.89% in brick-and-mortar stores. 92% of consumers surveyed said that they will buy again if product return process is easy whereas 79% of consumers want free return shipping.
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What percentage of customers return?

Although benchmarks vary from company to company, most ecommerce businesses have 25-30% percent returning customers. This is backed up by Alex Schultz, VP of Growth at Facebook who says, “If you can get 20-30% of customers coming back every month and making a purchase from your store, you should do pretty well”.
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What percentage of Amazon orders are returned?

The average return rate on Amazon ranges between 5% to 15%. But the return rate for some categories, such as consumer electronics, clothing and fine jewelry, can shoot as high as 40%. It goes without saying that the products that are most frequently returned are usually ones you'd trial or try on at the store.
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Watch this before returning your clothes // what happens when you return online purchases?



How many products bought online are returned?

Data suggests that 20% of online-bought products are returned, compared to just 9% of items bought in a brick-and-mortar store. Let's take a closer look at why that figure is so high. Consumer preference-based returns (e.g., size, fit, style, etc.) tend to drive around 72% of all returns in fashion product categories.
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What does Amazon do with returned clothes?

In a statement, Amazon told CNBC, “No items are sent to landfill. We are working towards a goal of zero product disposal and our priority is to resell, donate to charitable organizations or recycle any unsold products.
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Why do people return clothes bought online?

A survey conducted in July 2020 with 1,000 UK consumers, revealed that the main reason for returning items that were bought online was to do with fit issues. Around 66 percent of those polled in the study said they returned products because they 'didn't fit'.
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What country has the highest online shopping return rate?

In the Netherlands, it's still fashion that provides the highest number of returns. Last year, 51 percent of all Dutch returns were fashion items, now that has decreased to still 44 percent, a pan-European study from DPD among almost 25,000 online shoppers shows.
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Do companies lose money with returns?

Many companies see customers' product returns as a major inconvenience and an eroder of profits. After all, product returns cost manufacturers and retailers more than $100 billion per year, or an average loss per company of about 3.8% in profit.
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Do stores throw away returned clothes?

Different brands take different approaches to returned items. In a best case scenario, your returned clothes end up going into a clearance sale or sit in a warehouse until they are out of season. However, in most cases, these returns take a clear pathway to landfills.
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What happens to clothes that are returned online?

So what does happen to our apparel when we order online and then return the items? The reality is that much of it simply ends up in landfill. That is, once its been shipped all over the country, or even the globe, a few times.
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How often do people return items?

88% of consumers report they make returns at least “occasionally.” This aligns with industry reporting that says returns were up 70% year-over-year in 2020. How often do you return products ordered online? Only 12% of shoppers said they “never” return a product.
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Do stores resell returned items?

Many of the goods returned to retailers are also used or damaged, which also affects the selling price. All in all, a past survey found only 48% of returns can be resold at full price.
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Do online returns end up in landfill?

1. Waste not… You've probably heard the stories that online retailers either burn or throw away their returned products – but we NEVER send products to landfill or for incineration. In fact, we resell over 97% of our returns.
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Do free returns increase sales?

Free returns can increase sales by 357%.

Another study had similar findings: Sales fell by 74-100% when shoppers had to start paying for return shipping. The increase in sales that free return shipping will bring will far outstrip the costs of offering it.
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Can you get banned from Amazon for returns?

The answer, it turns out, is yes. Amazon doesn't disclose how many returns, how often, and for what reasons they may close an account, so consumers are in the dark.
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Will Amazon cancel you for too many returns?

Yes, that's right - Amazon may ban your account if you return too many items. This usually only occurs if you're returning more than 10% of your purchases, and there's little evidence of actual problems with the products.
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Does Amazon actually check what you return?

Unfortunately, they only check to see if the item was returned in similar New state. If it is not new, it will be classified as unfulfillable. They won't necessarily confirm all of the contents are included in new condition, but rather what they can tell from looking at the packaging.
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What does Shein do with returns?

1. Refunds will be processed within 7 days after we receive your package. The refund will be issued to your SHEIN Wallet or the original payment account, as per your request. Unfortunately, due to current situations, your refund will require an additional 3-5 days to process.
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Do Shein returns go to landfill?

If an item does well, more batches are commissioned; if not, the lines are immediately discontinued. Shein ships to more than 150 countries – a sobering thought when you consider the emissions not just of deliveries but also returns. Most returns end up in landfill because it costs more to put them back in circulation.
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What percentage of returns end up in landfill?

As reported by NPR, retailers are estimated to throw away about 25% of returns. In 2020, returns solutions company Optoro said returns likely led to about 5.8 billion pounds of landfill waste in just one year.
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What happens to clothing that doesn't sell?

Many shops sell it to discount stores like TK Maxx, or online discounters like the Outnet. Others launch periodic online sales of what needs to go, or have their own outlet stores that sell last season's merchandise at a discount. What happens to unsold clothes in other circumstances is they're donated to foundations.
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Where do all the Costco returns go?

Costco decides to use the returned products based on their conditions. The returned items are either disposed of, used for sale, sent to the liquidation zones. Some companies help Costco sell these returned products by improving their conditions or as it is.
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