What is the story behind the Target logo?

1962: The Dayton's (formerly Target) PR team debated more than 200 possible names for the store and logo design. On a red-and-white whim, they came up with “Target” and immediately envisioned a classic Bullseye logo with three rings. Genius!

What is the meaning behind the Target logo?

The logo design is a clear resemblance to the target game, and it's officially registered as bull's eye. Beneath this colored Target logo is the company's name in lowercase letters. As it's affectionately called, the bull's eye leads one of the largest retail chain stores in the world.

Why did Target pick red?

Red stands for love, passion, and energy.

Why is Target logo white instead of red?

Red and black have always been the two main colors of the Target logo, while white has been left for the background. The black letters in the wordmark provide excellent legibility, while the red depiction of the target is a perfect eye-catcher.

When did Target start using the bullseye?

Target has been using a white bull terrier as their "Bullseye" mascot since 1999.

Target logo, symbol | history and evolution

Why is it called a bullseye?

The center of the target may have come to be called the bull's eye from the practice of English archers who, both to develop and to exhibit their skills, would attempt to shoot an arrow through the eye socket of a bull's skull. In some archery traditions the term "gold" is used in preference to "bullseye".

Why is Target's mascot a dog?

Bullseye made his debut in Target's iconic 1999 advertising campaign “Sign of the Times,” which featured a white English bull terrier with the Target logo over his left eye, set to a reworked version of the 1960s Petula Clark pop tune “A Sign of the Times.” The campaign proved to be a hit—and guests and team members ...

Why is the T in Target lowercase?

During this shift in branding trends, many companies were using lowercase letters rather than capitals for their logos. Lowercase letters executed a more casual, and friendly vibe, helping to strengthen connections with the target audience. In many stores, capital letters switched out for a softer, lowercase type.

Why is it called Target?

The name "Target" originated from Dayton's publicity director, Stewart K. Widdess, and was intended to prevent consumers from associating the new discount store chain with the department store. Douglas Dayton served as the first president of Target.

Who designed the Target dog?

Bullseye dogs live on a ranch just north of Los Angeles trained by David McMillan, operator of Worldwide Movie Animals. In 2004, American artist Amy Brazil was commissioned to paint an 8-foot by 8-foot portrait of Bullseye, which now hangs at Target corporate headquarters.

Is Bullseye the dog dead?

Paul O'Grady has spoken of his sadness after his dog Bullseye passed away. The presenter said that he lost his beloved pooch, who had epilepsy, after he had a seizure. Paul, who also presents For The Love Of Dogs on ITV and is an ambassador for Battersea Dogs & Cats Home, shared the sad news on his radio show.

What are the red balls in front of Target called?

Those big, red balls in front of many Target stores are called bollards, and they are there for customers' safety. By placing the two-ton concrete balls at the storefront, it makes it harder for cars to drive onto the curb and through the doors — looking nice is just an added bonus.

How was the Target logo designed?

1962: The Dayton's (formerly Target) PR team debated more than 200 possible names for the store and logo design. On a red-and-white whim, they came up with “Target” and immediately envisioned a classic Bullseye logo with three rings. Genius!

Why do mods wear targets?

Mod Target: The Origins

To make it easier to ascertain which plane was their own, a roundel, adorned in the colours of the Tricolore, was added to help distinguish its planes from those of the enemy, to great success.

What is the mod symbol called?

Modulo is a math operation that finds the remainder when one integer is divided by another. In writing, it is frequently abbreviated as mod, or represented by the symbol %.

Does Target have a slogan?

All About Target

​Our tagline is "Expect More. Pay Less." We've been using it since 1994!

What is special about Target?

Narrator: The stores are brightly lit and colorful, the aisles are wide and the merchandise is spread out and well organized. That's why Target is so enjoyable to shop at, which is why people end up spending more time there than they planned.

Is Target changing its name?

marked its first day of trading under the ticker symbol TGT. On Jan. 13, Dayton Hudson Corp. announced it would change its name to Target Corp. to reflect the fact that Target Stores comprise more than 75% of the company's revenues and pre-tax profit.

What is the Target font?

Target Font is → Helvetica®

Why are logos all caps?

To make the most of a text-based logo, a business owner must understand how font style and capitalization relates to the look and feel of the corporate business. Whereas all-lowercase text can signify a casual, reposed environment, all-uppercase text feels traditional and proper.

Is the original Target dog dead?

McMillan, who operates Worldwide Movie Animals, chooses and trains each dog. The first command that the current Bullseye learned was "sit." The last Bullseye, now retired, also lives on the ranch.

What is the meaning of hit the bull eye?

Definition of hit the bull's-eye

: to be exactly correct Her comments about our problems hit the bull's-eye.