What is the markup on a Rolex?

According to the New York Times, the margins that most Rolex retailers have when they sell a Rolex watch is 40%. Sometimes, the margin is higher, and sometimes it is lower. Note that this is the retail markup.
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What is the average markup on watches?

The average dealer markup on a luxury watch is around 27%, but that figure can vary greatly depending on the brand. Some go as low as 13% and others as high as 44%. So, it all depends on the popularity of the watch and the knowledge of the dealer.
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Is Rolex price negotiable?

Prices on new Rolexes are typically non-negotiable, and if you find what you like among the Rolexes on offer, then it's a fairly straightforward purchase.
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Does Rolex sell for MSRP?

Jokes about how it's literally impossible to get a Rolex at MSRP, and tongue and cheek commentary about how you never actually pass down a Rolex to your children, you simply allow them to take over your spot on the waiting list. The thing is though, that it IS possible to get a new Rolex as MSRP.
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Can you get blacklisted by Rolex?

It's the Rolex ADs themselves that keep records of their customers and independently manage their allocations. What is this? And the answer is yes, a Rolex AD can blacklist you. The most common reason for this nowadays is if they find out that you have sold your watch, in particular, if it's a really hot model.
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Rolex Authorized Dealers hate when you do this...



How much does a Rolex employee earn?

The average estimated annual salary, including base and bonus, at Rolex is $111,859, or $53 per hour, while the estimated median salary is $113,033, or $54 per hour.
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How much do authorized dealers make Rolex?

According to the New York Times, the margins that most Rolex retailers have when they sell a Rolex watch is 40%. Sometimes, the margin is higher, and sometimes it is lower.
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Can you ask for discount on Rolex?

As long as the availability is far lower than the demand, getting a discount on a popular Rolex watch will be very difficult. In most cases impossible. There are some exceptions, however. Because whilst it is unlikely that you'll be able to get a discount on a new Rolex watch, it's not completely impossible.
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Is Rolex a good investment?

Rolex watches increase in price over time as the demand and supply gap widens. This makes them an asset whose value appreciates over time. Rolex increased the prices of their watches by over 4.2% at the start of 2022. This suggests a price hike is very likely in the future.
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How long is the Rolex waiting list?

They will put you on a 2-4 year waitlist, (sometimes longer,) due to their lack of inventory. During that 2-4 year waitlist, Rolex will have more than one price increase, and by the time the watch is finally available to you, you will be paying the current market price...
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Is Rolex run by a non-profit?

While Rolex is technically a for-profit company, it is owned and held by a non-profit charitable foundation, the Wilsdorf Foundation.
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Whats the cheapest Rolex you can buy?

What Is The Cheapest Rolex. The cheapest Rolex is the 36mm Oyster Perpetual which costs $5,800 MSRP. The Oyster Perpetual is a no date stainless steel sports model that is considered the most affordable or entry level men's Rolex.
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How much profit do jewelers make on watches?

The gross margin might be 42% but imagine having to pay rents, commission to the guy selling it (or a wage), heat etc. It's probably nowhere near 42% after all said and done. bulldong said: The gross margin might be 42% but imagine having to pay rents, commission to the guy selling it (or a wage), heat etc.
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How much do luxury watch salesmen make?

While ZipRecruiter is seeing annual salaries as high as $109,000 and as low as $21,000, the majority of Luxury Watch Sales salaries currently range between $38,000 (25th percentile) to $73,500 (75th percentile) with top earners (90th percentile) making $96,500 annually across the United States.
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What commission do watch sellers make?

Private Sellers are charged a flat fee of 6.5% on the sale price of their watch (capped at $300) and your listing will be marked as 'Private Seller'.
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Who is CEO of Rolex?

Chief Executive Officer, Rolex Group.
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What kind of person wears a Rolex?

A Great Eye for Detail – There is a reason many of the world's most detail-oriented men and women sport Rolex. One has to look no further than the fact that Rolex is officially worn by the likes of Yo-Yo Ma, Placido Domingo, Tiger Woods, US Presidents, and others who have made amazing contributions to the world.
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Do rich people buy Rolexes?

To sum it up: The people who want a Rolex will always buy one. That statement was proven true amid the pandemic, where high-net-worth-individuals have continued to splurge on luxury watches and items.
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Is it better to buy an old or new Rolex?

Buying a New Rolex

Probably the biggest advantage that comes with the purchase of a brand-new watch is peace of mind. Rolex holds the dubious distinction of being the most counterfeited watchmaker in the world, with some speculating there are actually more forgeries in circulation than the real thing.
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Does Rolex know if I sell my watch?

With the serial number, Rolex can identify which AD sold that watch and can in turn contact them, informing that one of their customers are selling their watch.
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Does Rolex go on sale?

Rolex watches do not go on sale — unless it's one of a few Rolex Black Friday Deals that are happening in 2021. After all, a luxury watch brand wouldn't survive for more than a hundred years if it were throwing sales all the time.
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How long is the wait for a Rolex Submariner?

Rolex Submariner Date “Hulk” - ref.

Also, it is always in short supply, and its values in the second-wrist market are always well over the list price. Expect a waiting list of three to five years to get one.
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