The McDonald's logo is symbolic of the golden arches that were the substance of the newly-constructed architecture of the first franchised restaurant in 1952. After Ray Kroc took over the business in 1961, he incorporated the two arches to form the new McDonald's logo that looked like the letter “M”.
The bright yellow letter M for McDonald's has to be one of the most recognizable logos in the entire world. It adorns McDonald's restaurants across the globe, to the point where “The Golden Arches” has become all but synonymous with McDonald's itself.
Even though those famous golden arches make up a beautiful "M" to symbolize the first letter in the famous McDonald's name, the actual reasoning behind using that giant M is a bit more seductive than you may originally have thought. Those golden arches are meant to symbolize maternal love, as in, a pair of two breasts.
When the McDonald's was built there in 1993, city officials believed that a bright yellow M would do just that. They claimed that gold would clash with the surrounding red rocks, and opted for a more pleasing, soft blue. You read that right—the arches are blue because gold didn't match the city's (natural) decor.
The color yellow is associated with happiness and is the most visible color in daylight, so that's why a McDonald's logo is so easy to spot on a crowded road. The brain processes color before it processes words or shapes, so that's why the fast-food chain chose these two colors for their logo and brand.
So why is everyone going gray? Turns out, the color is comforting in these divisive times. “There's a feeling of stability and balance to gray, because it doesn't take sides. It's both black and white,” color expert and consultant Kate Smith told Moneyish.
The story began in 2001, when McDonald's was looking for a way to boost flagging sales and a worn-out image. The company announced a competition among advertising agencies worldwide. The winning German ad agency came up with the five-note tune and the phrase “I'm lovin' it.”
A posting on the website StockLogos.com over the weekend pointed out that "mom" appeared in Wendy's collar. "It should not be a surprise to see the fast food restaurant, Wendy's associating their refreshed brand with Mom's cooking," it was stated in StockLogos.com's posting.
This one might take a little time to actually see. Even Coca-Cola themselves don't really associate the hidden image with their logo. Nonetheless, the hidden message in the Coca-Cola logo is actually the Danish flag.
They were incorporated into the chain's logo in 1962, which resembled a stylized restaurant, and in the current Golden Arches logo, introduced 1968, resembling an "M" for "McDonald's". They are widely regarded to be one of the most recognizable logos in the world.
While the new McDonald's logo has many people doing a double take, the reality is that the new look is the result of another TikTok trend. Recently, Emily Zugay, a TikTok influencer, has sparked a huge conversation on company logos. Her various redesigns have captivated both people and brand's attention.
SEDONA — The golden arches of McDonald's are one of the world's most identifiable symbols. The only place in the world where you will find the fast food giant's recognizable arches painted the color blue? Sedona, Arizona!
The first thing you notice when you pull up to a McDonald's restaurant are those big, strong golden arches. These arches symbolize stability, a place where customers can relax and enjoy a burger after a blistering day at work.
Believe it or not, the rounded logo was actually designed to represent a pair of breasts. The Freudian symbolism was devised in the fast food giant's earliest days, but McDonald's was ready to abandon the logo in the 1960s.
It's a play on the “chicken fillet,” and that capital “A” is on purpose: it represents the “grade A” top quality chicken used in the now-famous sandwich. Truett Cathy, Chick-fil-A's founder, created the sandwich using whole, boneless 100-percent real chicken, a standard that remains today.
The word was noticed by Brand New, the design blog, and by StockLogos, the commercial logo web site. A Wendy's spokesperson told Business Insider, "We are aware of this and find it interesting that it appears our Wendy cameo has 'mom' on her ruffled collar. We can assure you it was unintentional."
The ragged edges resemble two letter Ms being separated by a circular pendant that looks like the letter O. Look at the clever way the word “mom” is hidden in Wendy's collar. The trick is most apparent in the single color variation of the logo used on packaging.
Who came up with the McDonald's jingle I'm lovin it?
The song, originally written as a jingle for American fast food chain McDonald's, was produced by the Neptunes and is credited as being written by Pharrell Williams, Tom Batoy, Franco Tortora, and Andreas Forberger.
The new slogan is "Lovin' Beats Hatin," a riff on McD's current slogan of "I'm Lovin' It." But people are calling the new brand phrase "terrible" and "piss-poor." According to The Wall Street Journal, the new slogan will be incorporated into an ad campaign early next year that aims to promote happiness over Internet ...
They unveiled new "i'm lovin' it"–themed packaging on December 8, 2003 and rolled it out worldwide throughout 2004 with the final delivery date being November 20, 2004. In January 2007, after a public casting call which received 15,000 submissions, McDonald's selected 24 people to appear as part of the campaign.
New Jersey 101.5 recently reported that there are only seven McDonald's locations with the original single arch left in the world. But after some thorough research, we ended up finding 12 locations across 12 states that still have the retro, single arch sign sitting outside of the restaurant.