What is Beyoncé's blood diamond?

Photographs of the singer Beyoncé becoming the first black woman to wear the 128-carat Tiffany diamond were meant to symbolise a break with the past and hint at a sparkling, inclusive future.
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What is the Tiffany's blood diamond?

According to The Times, the Yellow Diamond came from South Africa's Kimberley mine in 1877 and was sold to Tiffany & Co. Founder Charles Lewis Tiffany. People see the stone as a symbol of British colonialism in Africa.
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Is Beyoncé wearing the Isadora diamond necklace?

The 39-year-old singer became the fourth person in the world to wear the 128.54-carat diamond when starring in Tiffany's "About Love" campaign with Jay-Z earlier this week. In an Instagram post promoting the campaign, the brand said Beyoncé was the first Black person to wear it.
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What is the necklace Beyoncé is wearing in the Tiffany commercial?

Beyoncé can be seen wearing a large yellow diamond necklace in the photos. That's the iconic 128-carat Tiffany Diamond, which the company acquired in 1878 and rarely puts on display. (Audrey Hepburn famously wore it in publicity photos for Breakfast at Tiffany's, and Lady Gaga wore it to the 2019 Academy Awards.)
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How much is Tiffany's blood diamond worth?

Beyonce 'disappointed and angry' after unknowingly wearing $30M Tiffany 'blood diamond' - as her mother Tina Knowles hits back at 'righteous activists' online criticizing the superstar.
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Beyoncé Slammed For Wearing $30 Million 'Blood Diamond' in Tiffany's Ad



Did Beyoncé wear a blood diamond?

Beyoncé has come under fire for wearing a £22 million necklace again – despite being told it is a 'blood diamond'. The Halo singer was previously said to be “angry and disappointed” when she discovered where the 128-carat yellow diamond had come from.
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Who has worn the Tiffany blood diamond?

Throughout such an expansive history in the public eye, the diamond has only been worn by four famous women — Audrey Hepburn, American socialite Mrs. E. Sheldon Whitehouse, Lady Gaga, and Beyoncé Knowles.
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How much is Tiffany's paying Beyoncé?

In the two weeks since Bey and Jay were announced as Tiffany & Co.'s official brand ambassadors, their new positions have garnered a total of $10.5 MIV in its coverage. Beyoncé's own $2 million post yesterday — the third in a trio she shared — has significantly amassed 5 million likes and counting.
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How much is Tiffany's paying Beyoncé and Jay-Z?

Beyoncé Knowles and Jay Z are the new faces of Tiffany & Co, with the jewellery label releasing the superstar couple's first campaign this week, much to the Internet's excitement.
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How much does Beyoncé's necklace cost?

Found in the Kimberley diamond mines in South Africa (under British rule) in 1877 as a 287.42 carat rough stone, it was later purchased by Charles Lewis Tiffany in 1878 for $18,000. Its estimated worth today is $30 million.
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Does Tiffany use blood diamonds?

Tiffany & Co. only offers conflict-free diamonds. We have taken rigorous steps to assure that conflict diamonds do not enter our inventory. As global leaders in sustainable luxury, Tiffany & Co. is committed to sourcing natural and precious materials in an ethical and sustainable manner.
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Is the Isadora diamond real?

Despite the similarities between the two gems, though, it's not the same stone – though the Isadora Diamond is real.
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Are Blood Diamonds still a thing?

In the last decade, blood diamonds have been virtually eliminated from the global marketplace. Stricter regulation, as well as a renewed commitment from diamond manufacturers and retailers to work only with ethical suppliers, has transformed the global diamond industry for the better.
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What's the big deal about a blood diamond?

blood diamond, also called conflict diamond, as defined by the United Nations (UN), any diamond that is mined in areas controlled by forces opposed to the legitimate, internationally recognized government of a country and that is sold to fund military action against that government.
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Does Beyoncé own the yellow diamond?

The singer and her husband, Jay-Z, are starring in the brand's 2021 campaign "About Love." According to Vogue, the priceless 128.54-carat yellow diamond that Beyoncé has around her neck was placed on a long chain designed with over 100 carats of diamonds.
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Who wore the yellow Tiffany Diamond necklace?

It was subsequently worn by Audrey Hepburn in 1961 publicity photographs for Breakfast at Tiffany's. In 2019, Lady Gaga wore the diamond at the 91st Academy Awards.
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How much is Beyoncé's yellow diamond worth?

Beyonce Becomes The Fourth Woman To Wear The 128 Carat Rare Tiffany & Co Yellow Diamond Worth $30 Million.
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Who is the new Tiffany model?

Campaign — See Behind-the-Scenes Photos. The singer models the latest pieces for Tiffany HardWear. Courtesy of Tiffany & Co.
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How much is the necklace in the Beyoncé Tiffany commercial?

The diamond — only worn by three women before her — was discovered in South Africa's Kimberley diamond mines in 1877 under British rule. (It was purchased the following year by Charles Lewis Tiffany for $18,000, and is now worth an estimated $30 million.)
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Who wore the diamond before Beyoncé?

Mary Whitehouse

The diamond was originally mined from the Kimberly mine in South Africa in 1877 and weighed 287.42 carrot prior to it being polished.
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Who wore the Tiffany Diamond before Beyoncé?

She is the fourth woman to wear it, and fittingly so as Queen Bey's lucky number is four. Earlier, it was donned by Mary Whitehouse, wife of American diplomat Edwin Sheldon Whitehouse, Hollywood icon Audrey Hepburn, and singer Lady Gaga.
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Who was the first person to wear the Tiffany Diamond?

It had its first public outing in 1957, on the throat of socialite Mary Whitehouse. Meaning it was a remarkable 79 years after Tiffany first acquired the gemstone that it was first seen.
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Why are they called blood diamonds?

Blood Diamonds, also known as "Conflict Diamonds," are stones that are produced in areas controlled by rebel forces that are opposed to internationally recognized governments. The rebels sell these diamonds, and the money is used to purchase arms or to fund their military actions.
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