What is ATL and BTL with example?

In a nutshell, it's a marketing strategy that is used for campaigns that seek to achieve brand building as well as conversions. An example of TTL advertising is digital marketing strategies that offer ATL advertising benefits while acting as BTL communication to the customers.

What is the difference between ATL & BTL marketing give examples?

ATL stands for Above the line marketing, which entails mass media methods so as to target a wider audience. BTL expands to Below the line marketing, which is used when the company wants to target a small but specific group. Uses conventional marketing mediums such as TV, Radio, Print media, Internet, etc.

What is BTL example?

Examples of BTL promotion are: Sales promotion. Direct marketing and direct mail. Public relations (PR)

What are the BTL activities?

BTL activities include direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling, exhibitions and targeted search engine marketing. BTL activities are more interactive and give the opportunity to brands and consumers to connect on a personal level.

What is ATL BTL and TTL in marketing?

Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing.

What is ATL , BTL and TTL marketing : Difference between ATL and BTL marketing | Marketing concept

Is social media BTL or ATL?

Below The Line (BTL) marketing campaigns and promotions involve direct, targeted campaigns to specific prospects. This includes PR campaigns, social media marketing, telemarketing, content, events, social media marketing, paid search and search engine.

What is BTL campaign?

Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television. Below-the-line advertising campaigns include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing.

What are ATL activities?

Above The Line (ATL) refers to promotional activities done at macro level. It is done at national, regional or at bigger territory level and mass audience is covered in this type of promotion. A brand image is created about the company and its product.

What is RWA activity?

RWA is also known as Residential Welfare Association. It relates to activities included in Residential areas. RWA activities are one of the most effective branding strategies in business.

What is ATL marketing campaign?

"ATL" stands for "Above The Line", meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards.

What is above the line marketing examples?

ABOVE THE LINE ADVERTISING (ATL)

Examples of ATL advertising include those that run on the following mediums: Television, Radio, Print (magazines & newspapers), etc. 1) Wide Reach: ATL mediums have an insanely wide reach. For example, a 30-second ad space during the 2018 Superbowl final costs $5 million.

What is meant by brand equity?

What Is Brand Equity? Brand equity refers to a value premium that a company generates from a product with a recognizable name when compared to a generic equivalent. Companies can create brand equity for their products by making them memorable, easily recognizable, and superior in quality and reliability.

What is TTL in retail?

'TTL Marketing' stands for 'Through The Line Marketing'. This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions.

What is the 7 P's of marketing?

It's called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

What is the difference between sales and marketing?

In the simplest of terms, marketing is building awareness of your organization and brand to potential customers. Sales is turning that viewership into a profit, by converting those potential customers into actual ones.

How many members does RWA have?

RWAs are typically registered under co-operative societies acts, which require groups to have a minimum of fifteen members from a given area, or under Apartment Owners Act of the state as "association of apartment owners", or under Societies Registration Act (central Act or state Act), which requires minimum ten ...

What is RWA in real estate?

As per the Real Estate (Regulation and Development) Act, 2016, a resident's welfare association (RWA) must be established in a housing society within three months from when a majority of the houses have been booked.

What is an RWA letter?

A “Ready, Willing & Able” (RWA) letter verifies that a bank or financial institution is prepared and will be able to proceed on behalf of a client for a specified financial transaction.

Is print media ATL or BTL?

Above the line advertising – ATL is used when the focus is on mass media promotion to reach a large audience. ATL includes media such as radio, TV, print media such as newspaper and magazines, and billboards.

Is event ATL or BTL?

Many companies and well-established brands make use of BTL advertising methods like Email Marketing, Social Media and Event marketing.

Which is an example of product advertising?

Mail (flyers, circulars, coupons) Websites. Social media. Signs and billboards.

What is the 4c in marketing?

The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book 'Foundations of Marketing' (2009).

Is social media BTL or TTL?

BTL: Below the line

There is a new term called TTL (Through the line), which is a mix or an integrated approach for both ATL & BTL. And I would put Social Media as TTL, as it is a mix of both based on the planned promotions approach.

Is Internet above the line marketing?

Advertising on the Internet

The internet has changed the nature of marketing in ways that are evolving every year, but it is one of the primary methods of above the line promotion for small businesses. In fact, very few businesses can survive without some type of online marketing presence.

What is guerilla strategy?

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity.