What is an example of a platform business?

Examples include Uber, Airbnb and Pinterest. This kind of business model is a two-sided platform. I first read about multi-sided platforms in a book called Business Model Generation by Osterwalder & Pigneur in 2010. Its examples included Apple, Visa, Google, eBay and Microsoft Windows.

What is a platform in business?

A platform is a product that serves or enables other products or services. Platforms (in the context of digital business) exist at many levels.

Is Google a platform business?

Amazon, Uber, Google, Facebook, Microsoft and many other big companies have something in common. They're all platforms, providing underlying technologies that others use to build or facilitate their own businesses.

Is Apple a platform business?

Indeed, a large number of the world's most valuable companies by market capitalization in 2015 were platform companies, including five of the top 10 (Apple, Microsoft, Google, Amazon, and Facebook).

Is Netflix a platform?

Netflix, for example, is not a platform business despite being a technology company. It's essentially a linear TV channel with a modern interface. Like HBO, it licenses or creates all its content. Watch the video below for more on why Netflix is as linear in its business as any other.

Platform Business Models and Why They're Dominant | Applico

Is Disney a platform?

, so Disney Plus is now the only subscription streaming platform with access to many of its titles. You can read our full Disney Plus review here for detailed impressions, as well as our Disney Plus review from a parent's perspective for specific thoughts on the platform's family-centric features.

What businesses are platforms?

PLATFORM BUSINESS MODEL DEFINITION: a business model that creates value by facilitating exchanges between two or more interdependent groups, usually consumers and producers. Like Facebook, Uber, or Alibaba, these businesses don't directly create and control inventory via a supply chain the way linear businesses do.

Is Microsoft a platform company?

Instead, Nadella declared, Microsoft is a “productivity and platform company,” for people, teams, and whole companies.

Is Amazon a platform business model?

Amazon Marketplace

Amazon has opened their pages to 3rd party sellers in 2002 and the share of those sales has increased continuously. Amazon Marketplace falls under the platform business model that I have described in many articles. The revenue model is often a transaction fee as a percentage of the sales.

Is Google a product or platform?

The simple answer why Google is not a “platform” is that being a “platform” is not an ambitious enough vision for Google CEO Larry Page, who is known for admonishing Googlers for not thinking big enough.

Is Facebook a platform?

The Facebook Platform is the set of services, tools, and products provided by the social networking service Facebook for third-party developers to create their own applications and services that access data in Facebook. The current Facebook Platform was launched in 2010 .

What is a platform example?

An example of a platform is a raised surface next to a train track that you stand on while you wait for the train. An example of a platform is a graduation where you are asked to give the speech; a platform for your ideas. Windows or OSX (mac) are examples of a computer platform.

How is Apple a platform?

Apple produces and maintains a platform ecosystem that is based on the tight integration of hardware (Mac desktops and laptops, the iPhone, iPad, Apple Watch, and Apple TV) and software (macOS, iOS, iPadOS, watchOS, and tvOS) to provide a shared infrastructure for the productive interaction of different groups of ...

Is Facebook a platform business?

Facebook is a platform on which users can distribute content, play games and organize information, publishers can broadcast content, and advertisers deliver targeted advertisements. To understand Facebook's business model, we must understand Facebook's ecosystem.

Is Spotify a platform business?

Spotify is a music streaming platform that gives users access to a large catalog of music. It uses a freemium revenue model that offers a basic, limited, ad-supported service for free and an unlimited premium service for a subscription fee.

What are the top platform companies?

What's a platform? Besides huge market caps, Alibaba, Alphabet (Google), Amazon, Apple, Facebook, Microsoft, and Tencent all have another thing in common: heavily populated platform business models. Platforms are the favored operating model for 7 of the world's 12 largest corporations.

Is Netflix a pipeline or platform?

It also includes tech companies like Netflix, which pays for or licenses all of its content. Even though its a technology company, Netflix is still a linear business and not a platform business.

What kind of business model is Netflix?

The business model of Netflix is a subscription-based model that makes money via basic, standard, and premium subscription plans while offering access to stream series, shows, and movies on the Netflix streaming platform.

What is Walmart's business model?

It is a publicly-traded family-owned business. The Walton family owns the company. It was the largest U.S. grocery retailer in 2019. The business model of Walmart primarily revolves around brick-and-mortar retail, however; it is gaining momentum in e-commerce as well.

What are platform products?

A platform product is any set of products and services built on a similar architecture and process. It helps the business grow by allowing various product lines and products to follow a singular development nature. That ensures that there's a connection between a company's products and services.

Is Excel a platform?

Microsoft Excel is a spreadsheet developed by Microsoft for Windows, macOS, Android and iOS. It features calculation or computation capabilities, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications (VBA). Excel forms part of the Microsoft Office suite of software.

What makes a product a platform?

In short, a product is a consumable or usable piece of software you sell or offer while a platform is a system that enables a product to work or communicate with another product. Products can stand alone or exist on platforms.

What are the types of platform?

How many platform businesses are there?

As of 2016, there were over 170 platform companies valued at US$1 billion or more. The creation and usage of digital platforms is also increasing in the government and NGO sectors.

What is a platform brand?

A brand platform is a marketing document created to describe the distinctive features of a brand both ideologically and visually. It is essential to form the holistic image of the business and provide a unique offer for the target audience.