What is a good open rate for email?

What is a good open rate for email? A good email open rate should be between 17-28%, depending on the industry you're in. While knowing these numbers is a great starting point, it's worth it to look into your specific industry averages and compare your metrics with those in your specific industry.

What is a good email open rate 2020?

A March 2021 study showed that the average email open rate was 16.97%, with a 10.29% clickthrough rate. In 2020, however, taking the average of three benchmarks, the open rate was higher: 20.4%.

What is a good open rate for email 2021?

What Is a Good Email Open Rate? A good email open rate is one that meets the average across industries—right around 17%.

Is 50% email open rate good?

What's a good average email open rate? Probably a lot lower than you think. In school, 50 percent means you flunked. But in the world of open rates, 50 percent is passing with soaring colors—it lands you in the A++ range.

What is the average email open rate?

Average Totals

The average email open rate for all industries we analyzed is 21.33%. Open rates are one of the best ways to tell whether your email strategy is working. This number shows what percentage of your audience opens the emails you send them.

Email Open Rate

What is a good open rate for email in 2022?

As a rule of thumb you should look for 10 to 15% CTOR, so can compare emails against this benchmark.

What is a good open rate for cold email?

25% or more is a good open rate for your cold email outreach campaign and if you hit over 37%, consider your campaign very successful. Your email open rates can help you set more precise and realistic goals for your future cold email outreach campaigns based on your particular industry average stats.

Is 40% a good email open rate?

Based on everything we've seen here at Campaign Monitor, and on the other research out there, the takeaway is this: If you're getting an open rate between 20% and 40%, you're at least around average. Very few lists of reasonable size are getting much above 50% open rates from standard email campaigns.

Is 20% email open rate good?

However, it is good to have a ballpark figure that you can work with when determining your average email open rate. According to Campaign Monitor, a healthy email open rate can be anything from 20% - 40% (or higher).

What are good open rates?

A good email open rate should be between 17-28%, depending on the industry you're in. While knowing these numbers is a great starting point, it's worth it to look into your specific industry averages and compare your metrics with those in your specific industry.

What is an average open rate?

An average open rate is a measure of how many email recipients open an email as compared to the total number of emails delivered within a campaign. You can typically access this metric through reporting features with your email service provider.

What is the average B2B email open rate?

According to the 2018 Data & Marketing Association (DMA) benchmark report, the average B2B email open rate is 15.1%. Meanwhile, B2C emails have a slightly higher average open rate of 19.7%. As a marketer, you need to look at more than your open rate.

How do you increase email open rate?

What is a good size email list?

Research shows that on average if your list size is less than 2000, you should send no fewer than four emails, but not more than eight emails per month. If you receive around 100 subscribers each week but lose approximately 20 subscribers with each email sent, you should not send more than five emails every week.

What does a high email open rate mean?

The open rate is one of the key email marketing metrics. High open rates mean your subject lines are compelling readers to open the email. On the other hand, if rates are low, it could be a sign that you need to segment your subscribers better or strengthen your subject lines.

How many cold emails should I send a day?

The rule is no more than 200 cold emails per day should be sent if you want to avoid getting your email account shut down. Even less, if it's a newer account that doesn't get much inbound email. Remember, you have to account for follow-ups.

Is it illegal to send cold emails?

You can find them in the Federal Data Protection Act. Cold email is simply illegal. Also double opt in is necessary to prove consent. You may call first, once, to ask for permission, granted that your offer is relevant to the addressee's business.

How many emails should a sales person send per day?

Salespeople send an average of 36.2 emails per day.

When you count email, calls, voicemails, and social touches, the average salesperson sends around 94 total messages a day.

What tip helps increase the open rate of emails by 26 %?

Add first names to your subject line.

This option is very popular, and very powerful, for good reason. Emails with personalized subject lines are 26% more likely to be opened.

What is the best day of the week to send an email?

Tuesdays get the most emails opened compared to any other day of the week though Saturdays may also be a good day to send email for its high open rate, according to data from Experian and analyzed by Customer.io. HubSpot found that Tuesday is the best day to send email, followed with a tie for Monday and Wednesday.

Is a 10% open rate good?

Considering around 10-15% is the average for a successful CTOR, you'll want your results to fall around there. If you're under the impression that you're not close to that kind of success, there's no reason to worry.

What is a good email CTOR?

What is the average click-to-open-rate? Generally speaking, a good CTOR can range between 20% and 30%. However, as with any metric, it's important to know how you compare with your industry averages.

Which is more important open rate or click rate?

Open rate vs click rate: The bottom line

At the end of the day, ever since open rates have become unreliable, you should focus on your click rates. Clicks are also more valuable because they show added interest from your email recipient.

How do I boost my CTOR?

Is 30% a good email open rate?

In general, an open rate of 30% is, in practice, a top-tier score, and most people average 10-15% per campaign. Be a Better Marketer: Learn even more about achieving a good email open rate!