What Gen Z wants in a career?

According to the Linkedin survey, roughly 80% of Gen Zers want to work for an employer that aligns with their beliefs. That doesn't mean that younger employees don't care about money, they just want their other “love languages” addressed, says Scruggs. Pay was one of the top priorities for Pour when looking for a job.
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What is Gen Z most interested in?

According to a 2021 Consumer Culture Report by 5WPR, Gen Z is prioritizing electronics and technology along with health and wellness. Conversely, Millennials and those from older generations prioritize travel and experiences, home goods, and furniture.
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What does Gen Z want to be when they grow up?

Gen Z saw others use technology to develop profitable business endeavors as they grew up, therefore 58% of Gen Zers want to own a business eventually, and 14% currently do. More than half of the Gen Z workers around the world are optimistic about the future.
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What are Gen Z goals?

Making money and having a successful career are the two most universally important life goals for Gen Z adults – more than pursuing friends, family, or hobbies. Seventy percent of Gen Z adults say making money is very important to them.
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What are Gen Z values at work?

Gen Z cares more about work-life balance and personal well-being, according to a report by workforce communications app Firstup. It found they look for benefits such as paid time off, mental health days, or activities that create a sense of community. They value employers who prioritize employee mental health.
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What Gen Z college grads are looking for in a career



What are Gen Z worried about?

Headline issues, from immigration to sexual assault, are causing significant stress among members of Generation Z—those between ages 15 and 21—with mass shootings topping the list of stressful current events, according to the APA report Stress in America: Generation Z released in October.
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Do Gen Z want to be influencers?

Gen Z prefers real-life influencers, such as YouTubers or those with a large Instagram following. They consider these influencers to be more authentic than celebrities and look for those offering honest reviews of products and brands.
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What influencers do Gen Z like?

Top 10 Gen Z influencers on social media
  • Charli D'Amelio.
  • Khaby Lame.
  • Addison Rae.
  • JoJo Siwa.
  • James Charles.
  • Bretman Rock.
  • Emma Chamberlain.
  • MattyBRaps.
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How does TikTok influence Gen Z?

TikTok's endless scroll of short-video clips keeps Gen Zers engaged. TikTok is like an endless river delivering short bursts of content. Positive self-expression. The “positivity of TikTok” was cited by several respondents emphasizing their ability to freely express themselves, such as dancing.
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Do Gen Z trusts influencers?

Authenticity is crucial in influencer marketing

The same Morning Consult report found that while 52% of Gen Z survey respondents and 50% of millennial respondents trust influencers they follow, only 44% of Gen Z respondents and 35% of millennials said they trust their favorite celebrities.
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Why does Gen Z lack social skills?

Gen Z is very concerned about their ability to communicate and forge strong interpersonal relationships. This may be due to the fact that technology has negatively impacted their cognitive skill development, and they recognize that their social skills, like critical thinking and communication, are weak.
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Is Gen Z insecure?

The research conducted by Kaspersky Lab and research firm Censuswide, showed that there is an anxiety epidemic – with 87% of Gen Z-ers feeling anxious about something, and with the majority of them not seeking help for it.
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What makes Gen Z angry?

There are plenty of things fueling Gen Z's anger—the environment, socioeconomic inequality, institutional racism—yet, despite all of that distraction, we have produced some of the strongest social activists and industry disruptors known today.
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What do Gen Z do for fun?

Meanwhile, Gen Z and Millennials spend more leisure time on games than any other pastime, including TV, movies, and even listening to music. Different generations' playing engagement trickles into spending—as it often does, with younger generations being even likelier to spend on the pastime.
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Do Gen Z wear skinny jeans?

Earlier this year, a fashion chasm opened up between the two generations, with the younger generation mocking millennials' love for the skin-tight denim. Instead of skinny jeans, Gen Z's denim of choice is straight leg, “mom” jeans, boot cut, boyfriend jeans and even the dreaded low-rise jean.
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What problems do Gen Z face?

While Gen Z is less vulnerable to the physical impacts of the COVID-19 pandemic, they bear unique burdens due to their life stage, including emotional stress and grief from the pandemic, high rates of job loss and unemployment, and educational challenges from remote or interrupted learning.
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Why Gen Z is the most depressed?

According to the APA, Gen Zs are significantly more likely than previous generations to seek help for mental health conditions, such as depression and anxiety. It could therefore be assumed that perhaps Gen Z deal with less stigma related issues around mental health compared to previous generations.
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Who is the most anxious generation?

Statistics exposing the levels of anxiety amongst millennials and generation Z were widespread even before the world experienced the global pandemic. Now, our adolescents and young adults are afflicted with more mental health issues than any generation before.
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Which generation has the lowest self esteem?

New research shows that today's 16-22-year-olds, the emerging adults from Generation Z, are significantly unhappier, lonelier, more lacking in confidence and less satisfied with life than older people. Contributor Mark Fawcett, Chief Executive – We are Futures.
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What generation is the loneliest?

Americans who belong to Generation Z (born between 1997 and 2012) are far more likely to say they were lonely growing up. A majority (56 percent) of Gen Zers report they felt lonely at least once or twice a month during their childhood.
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Do Gen Z prefer texting or calling?

Millennials and Gen-Z: The Post-Phone Call Generations

Millennials and Gen-Z don't like the “small talk” aspect of phone calls, including niceties and greetings. They prefer faster, more direct communication, with straightforward results. A quick text, they think, would have the same effect in an arguably shorter time.
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What percent of Gen Z has anxiety or depression?

When it comes to specific mental health issues, adult Gen Zs are more likely than some other generations to report they have been diagnosed with an anxiety disorder (18 percent) and more likely than all other generations to report they have been diagnosed with depression (23 percent).
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Who does Gen Z trust most?

They Trust Experts—Gen Z trusts experts including doctors (77 percent), scientists (75 percent), and educators (74 percent) above all, while trusting less the traditional authority figures of CEOs (50 percent), Government leaders (47 percent) and traditional celebrities (50 percent).
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How does Gen Z feel about influencers?

Gen Z is onboard with influencers. Nearly two-thirds report following them and 50% say that they trust their recommendations. Though, they'd prefer brands to feature more relatable creators in their ads, not celebrities.
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How does Gen Z use YouTube?

An estimated 65 percent of Gen Zers use Instagram daily, and 62 percent of them use YouTube daily, and almost all of them have a smart phone, which is their primary way to watch videos ranging from TikTok experimentalists, to professional video game players, to YouTube superstars.
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