What does the Target logo represent?

The logo design is a clear resemblance to the target game, and it's officially registered as bull's eye. Beneath this colored Target logo is the company's name in lowercase letters. As it's affectionately called, the bull's eye leads one of the largest retail chain stores in the world.

Why is the Target symbol white?

1968. The legibility issue was resolved, the emblem grew easier to grasp. To begin with, the type grew more transparent and the elements of the Target logo were separated from each other (it was easier to make out the company name when it was placed over the white background).

Why does Target have a red logo?

Companies like Target and Kmart use red because it triggers a sense of speed and impulse, which is a beautiful thing for the retail industry. When entering either of these stores, customers expect to quickly find everything they want — and everything they didn't know they wanted.

Why is Target a bullseye?

The center of the target may have come to be called the bull's eye from the practice of English archers who, both to develop and to exhibit their skills, would attempt to shoot an arrow through the eye socket of a bull's skull.

Who designed the logo for Target?

The director at the time, Stewart K. Widdess and his staff quickly came up with the name a few month before the store actually opened, and from the beginning the bulleyes logo was envisioned for the company. The original logo, from 1962, was 3, red, open rings and “Target” written in black centered within the rings.

Target logo, symbol | history and evolution

What does a bullseye symbolize?

The bullseye symbol is used to identify codes that include moderate sedation as part of the procedure – that is, sedation was considered part of the procedure code when it was performed in conjunction with the procedure.

Why is the T in Target lowercase?

During this shift in branding trends, many companies were using lowercase letters rather than capitals for their logos. Lowercase letters executed a more casual, and friendly vibe, helping to strengthen connections with the target audience. In many stores, capital letters switched out for a softer, lowercase type.

Why is Target's mascot a dog?

Bullseye made his debut in Target's iconic 1999 advertising campaign “Sign of the Times,” which featured a white English bull terrier with the Target logo over his left eye, set to a reworked version of the 1960s Petula Clark pop tune “A Sign of the Times.” The campaign proved to be a hit—and guests and team members ...

What is the Target slogan?

Target is a general merchandise retailer with stores in all 50 U.S. states and the District of Columbia. ​Our tagline is "Expect More. Pay Less." We've been using it since 1994!

Why is it called Target?

The name "Target" originated from Dayton's publicity director, Stewart K. Widdess, and was intended to prevent consumers from associating the new discount store chain with the department store. Douglas Dayton served as the first president of Target.

What was the original Target logo?

1962—Original Target Logo

The original Target logo appears in the market scene in 1962. It mirrors the actual target on a dartboard. The famous bull's eye is a circular logo of three red and three white rings. Across the face of the bull's eye is the brand's name in solid black.

Why are there red balls in front of Target?

It turns out, they are concrete bollards and are placed on the sidewalks in front of the stores to stop a car or truck from driving into the building. Cathy went on to explain in the comments that while the more standard shape of bollard is cylindrical, "Target made them round for branding."

What is Target known for?

Target is known for its addictive shopping experience, and shoppers often joke about going into a store to make one purchase but end up buying far more.

Why did Target get rid of red?

Target is also being more judicious with its use of red in stores, relying more on neutral colors as a more modern backdrop against which splashes of red are used to have things pop out. “The days of painting everything red are totally gone,” said Perdew.

What is the Target font?

Target Font is → Helvetica®

Is Target changing its name?

marked its first day of trading under the ticker symbol TGT. On Jan. 13, Dayton Hudson Corp. announced it would change its name to Target Corp. to reflect the fact that Target Stores comprise more than 75% of the company's revenues and pre-tax profit.

What does Target brand mean?

Target's mission statement is “To make Target the preferred shopping destination for our guests by delivering outstanding value, continuous innovation and exceptional guest experience by consistently fulfilling our Expect More. Pay Less.

What are Target's core values?

To help all families discover the joy of everyday life.

That's our purpose. Our mission. The promise of surprises, fun, ease and inspiration at every turn, no matter when, where or how you shop.

What is the culture of Target?

Joining Target means promoting a culture of mutual care and respect and striving to make the most meaningful and positive impact. Our purpose of helping all families discover the joy of everyday life is ingrained in who we are — it's how we care, grow, and win together as one Target team.

Is Bullseye the dog dead?

Paul O'Grady has spoken of his sadness after his dog Bullseye passed away. The presenter said that he lost his beloved pooch, who had epilepsy, after he had a seizure. Paul, who also presents For The Love Of Dogs on ITV and is an ambassador for Battersea Dogs & Cats Home, shared the sad news on his radio show.

Is Bullseye still the Target mascot?

The last Bullseye, now retired, also lives on the ranch. The website confirms it is home to the Target dog Nikki. Target would not say whether that is the non-working name of the retiree or of the current terrier.

What was Target's first name?

Target Corporation, formerly (1911–69) Dayton Company and (1969–2000) Dayton-Hudson Corporation, American mass-market retail company operating large-scale food and general-merchandise discount stores.

Why are logos all caps?

To make the most of a text-based logo, a business owner must understand how font style and capitalization relates to the look and feel of the corporate business. Whereas all-lowercase text can signify a casual, reposed environment, all-uppercase text feels traditional and proper.

How was the Target logo designed?

1962: The Dayton's (formerly Target) PR team debated more than 200 possible names for the store and logo design. On a red-and-white whim, they came up with “Target” and immediately envisioned a classic Bullseye logo with three rings. Genius!