What does BTL mean in marketing?

Below-the-line advertising is an advertising strategy where products are promoted in media other than mainstream radio or television. Below-the-line advertising campaigns include direct mail campaigns, trade shows, catalogs, and targeted search engine marketing.

What is BTL marketing examples?

What is ATL BTL and TTL in marketing?

Marketing activities (basically advertisements) today can be divided into three segments – Above the Line (ATL), Below the Line (BTL), & Through the Line (TTL) marketing.

What is ATL and BTL strategy?

ATL stands for Above the line marketing, which entails mass media methods so as to target a wider audience. BTL expands to Below the line marketing, which is used when the company wants to target a small but specific group. Marketing Medium.

What is ATL and BTL with example?

In a nutshell, it's a marketing strategy that is used for campaigns that seek to achieve brand building as well as conversions. An example of TTL advertising is digital marketing strategies that offer ATL advertising benefits while acting as BTL communication to the customers.

What is ATL , BTL and TTL marketing : Difference between ATL and BTL marketing | Marketing concept

Is social media BTL or ATL?

Below The Line (BTL) marketing campaigns and promotions involve direct, targeted campaigns to specific prospects. This includes PR campaigns, social media marketing, telemarketing, content, events, social media marketing, paid search and search engine.

What is the 7 P's of marketing?

It's called the seven Ps of marketing and includes product, price, promotion, place, people, process, and physical evidence.

What are the BTL activities?

BTL activities include direct mail campaigns, trade shows, catalogs, brand promotion activities, telemarketing, free sampling, exhibitions and targeted search engine marketing. BTL activities are more interactive and give the opportunity to brands and consumers to connect on a personal level.

What is the 4c in marketing?

The 4Cs (Clarity, Credibility, Consistency, Competitiveness) is most often used in marketing communications and was created by David Jobber and John Fahy in their book 'Foundations of Marketing' (2009).

Are billboards ATL or BTL?

"ATL" stands for "Above The Line", meaning that the advertising is going to be deployed around a wider target audience, e.g. television (TVC), radio, or billboards.

Is branding above or below the line?

Above the Line, or ATL Marketing, refers to generally untargeted, massive campaigns to raise brand awareness and reach more people; below the Line, or BTL Marketing, refers to the much smaller and highly targeted world of ads, aimed at individuals and with easy to track returns on investment and a definitive audience; ...

What does TTL mean in retail?

'TTL Marketing' stands for 'Through the Line Marketing'. This kind of marketing is really an integrated approach, where a company would use both BTL and ATL marketing methods to reach their customer base and generate conversions.

What's the difference between above the line and below-the-line marketing?

ATL includes media such as radio, TV, print media such as newspaper and magazines, and billboards. Below the line advertising – In contrast to ATL, below the line advertising is directed to reach a small, targeted audience.

Is social media below-the-line advertising?

Below The Line (BTL)

So think of things like targeted social media adverts, where you can show your ad only to people who have an interest in a specific product or service. Things like a company website, direct email marketing campaigns, industry brochures etc.

What is STP in marketing?

STP marketing is an acronym for Segmentation, Targeting, and Positioning – a three-step model that examines your products or services as well as the way you communicate their benefits to specific customer segments.

What are the 7 P and 4c in marketing?

A formal approach to this customer-focused marketing mix is known as 4 Cs (commodity, cost, channel, communication) in the 7 Cs Compass Model. The 4 Cs model provides a demand/customer centric version alternative to the well-known 4 Ps supply side model (product, price, place, promotion) of marketing management.

What is 4p framework?

The 4 Ps is one of the most popular marketing frameworks that businesses use. Also known as the marketing mix, the framework identifies the four main elements that are most crucial to customer acquisition: Product, Price, Promotion, and Place (see Figure 1).

Why is BTL marketing important?

BTL marketing activities allow audiences to get the insight of a product. It allows the audience to feel the product if sampling is taken as one of the measures in BTL activations. BTL activities help in getting valuable feedback from the customer which helps in improving the product or service.

What is guerilla strategy?

Guerrilla marketing is an advertisement strategy in which a company uses surprise and/or unconventional interactions in order to promote a product or service. It is a type of publicity.

What are the 5 C's of marketing?

The 5Cs are Company, Collaborators, Customers, Competitors, and Context.

What are the 4 types of marketing?

The four Ps of marketing—product, price, place, promotion—are often referred to as the marketing mix. These are the key elements involved in marketing a good or service, and they interact significantly with each other.

What are the 5 marketing strategy?

The 5 areas you need to make decisions about are: PRODUCT, PRICE, PROMOTION, PLACE AND PEOPLE. Although the 5 Ps are somewhat controllable, they are always subject to your internal and external marketing environments. Read on to find out more about each of the P's.

Is social media BTL or TTL?

BTL: Below the line

There is a new term called TTL (Through the line), which is a mix or an integrated approach for both ATL & BTL. And I would put Social Media as TTL, as it is a mix of both based on the planned promotions approach.

What are ATL activities?

Above The Line (ATL) refers to promotional activities done at macro level. It is done at national, regional or at bigger territory level and mass audience is covered in this type of promotion. A brand image is created about the company and its product.

Is ATL more superior than BTL?

Furthermore, below-the-line advertising can be tracked much more accurately and easily than above the line. The data available means that marketers can trace the precise ROI or a particular message, or campaign, which means below-the-line advertising spend can be scrutinised.