What are the Superdry values?

What is Superdry mission statement?

Our Mission: To inspire and engage style-obsessed consumers, while leaving a positive environmental legacy.

What makes Superdry unique?

They are characterised by quality fabrics, authentic vintage washes, unique detailing, world leading hand-drawn graphics and tailored fits with diverse styling. Such distinctiveness has gained the brand exclusive appeal as well as an international celebrity following.

What is Superdry brand personality?

The Superdry brand is obsessed with design, quality and fit and committed to relentless innovation. The brand designs affordable, premium quality clothing, accessories and footwear which are sold around the world. Superdry has a unique purpose to help our consumers feel amazing through wearing our clothes.

What is Superdry's strategy?

Superdry's brand strategy under current chief executive Julian Dunkerton is to “re-ignite the brand DNA through consumer engagement and social media”. This will entail increased investment into brand and marketing, increasing the headcount in this area and in-housing its social media activities.

The Rise and Fall of Superdry

Why do I want to work for Superdry?

We all work here because we're driven to make a difference. We're passionate about building a brighter future for ourselves, others and the brand. We roll our sleeves up and get stuck in. After all, this Brand was built on a Spirit of Adventure and an attitude of fearless creativity.

Who is Superdry's target market?

While Superdry is known to have a very broad appeal and doesn't define its audience directly due to its wide persona of buyers; in the western market, the brand tends to cater to a younger audience ranging from the age group of 16- 28.

What is Superdry's competitive advantage?

For Superdry brand owner SuperGroup, the competitive advantage is its product depth and innovation and international growth potential.

What does Superdry logo mean?

It reads 'kyokudo kanso (shinasai),' translating roughly as 'maximum dry', followed by the imperative form of 'do', bizarrely placed in brackets.

Is Superdry a luxury brand?

"Superdry is a more affordable brand than other luxury brands available in the market. Yet, it is high in fashion and wearable," he said. A Superdry T-shirt will typically cost Rs 2,200-3,300 while a pair of jeans will cost Rs 5,500-8,250.

Is Superdry still relevant?

Superdry is now found in more than 100 countries worldwide – and has has the backing of celebrities such as David Beckham and Idris Elba. But in the past year or so, it has come across hard times with sluggish sales and profits as it lagged behind in fashion and online retail trends.

What is Superdry named after?

The name “Superdry” came after a brainstorming session by the founders in a bar in Tokyo after they gathered together lots of food packaging and realised that everything was labelled “super”. This inspired them to come up with the now-famous brand logo.

Is Superdry Chinese or Japanese?

Superdry plc (stylised as SUPERDRY®︎冒険魂) is a UK branded clothing company, and owner of the Superdry label. Superdry products combine vintage Americana styling with Japanese-inspired graphics. It is listed on the London Stock Exchange.

Why is Superdry successful?

With its focus on craftsmanship and contemporary styling, it is easy to see the enduring appeal of Superdry's clothing. The brand's focus on quality fabrics, authentic vintage washes, original detailing, hand-drawn graphics and contemporary tailored fits is evident in each piece the brand now creates.

Why is Superdry called Superdry?

The Superdry name is the result of a brainstorming session in a Tokyo bar after the two men collected “tons of packaging for food and from shops,” Mr. Holder said. “We looked at it and everything was 'super' this and 'super' that. That inspired us.”

Why should we hire you answer Superdry?

“Honestly, I possess all the skills and experience that you're looking for. I'm pretty confident that I am the best candidate for this job role. It's not just my background in the past projects, but also my people skills, which will be applicable in this position.

What do they ask you in a Superdry interview?

Very straightforward, management asks about any activities/previous tasks you've done in the past that can benefit the store (typically use soft skills for those that don't have experience). They then transition into asking about knowledge about Superdry and its history so do some research.

What should I wear to a Superdry interview?

Keep it casual but in a professional manner. eg. Shirt or blouse but paired with jeans.

Who owns Superdry?

Julian Marc Dunkerton (born March 1965) is a British businessman, and the co-founder of the fashion label Superdry.

How old is Superdry?

Superdry began with the founding of Cult Clothing in 1985 by Julian Dunkerton and a former business partner. The original Cult Clothing store in Cheltenham led to the creation of others across the country, many of them in university towns.

Is Superdry fast fashion?

Yes, Superdry is a fast fashion brand.

The company made £871.7 million in revenue in 2019, across its 400 owned stores and 475 franchised stores. Superdry is a fast fashion brand due to the speed of production and sheer amount of clothes that it sells.

Is Superdry good brand?

As an employee, Superdry is actually a decent brand to work for. The pay is good (and nowadays money is THE most important thing for employees) and the discount is excellent.

Is Superdry a good company to work for?

Is Superdry a good company to work for? Superdry has an overall rating of 3.6 out of 5, based on over 957 reviews left anonymously by employees. 70% of employees would recommend working at Superdry to a friend and 50% have a positive outlook for the business. This rating has decreased by -2% over the last 12 months.

What went wrong with Superdry?

Superdry doubles its losses to £167m after pandemic forced clothing giant to close all its stores. Clothing brand Superdry nearly doubled its losses in its most recent financial year as it dealt with the first month of lockdown.

Why is Asahi called Superdry?

Brand History

The name was given the title "Super" to mean a more dry-taste. Its refreshingly crisp, clear taste makes it an excellent match for any cuisine.