What age group buys the most sneakers?

The Demographics Of Sneaker Enthusiasts

Based on the results of the SoleSavy survey, the majority of sneaker enthusiasts are male and under the age of 40, with nearly 80% of them having a college degree and more than 50% having an annual income of $60,000 or greater.

What age spends the most on shoes?

This statistic shows the average annual expenditure on footwear by consumers in the United States in 2021, by age. In 2021, the 45 to 54 age group was the highest spender on footwear, spending 470 U.S. dollars on average in the year.

What age group is sneakerhead?

In total, 7% of American adults consider themselves sneakerheads. These individuals are most likely to fall within the 18-34 age range and belong to an ethnic minority.

What are the demographics of the shoe industry?

37.9% of all footwear sales associates are women, while 62.1% are men. The average age of an employed footwear sales associate is 40 years old. The most common ethnicity of footwear sales associates is White (55.3%), followed by Hispanic or Latino (20.7%), Black or African American (11.5%) and Asian (6.4%).

Who buys more shoes?

It is of little surprise that China tops the list of footwear consumers as it had the highest number of inhabitants on the planet as of 2021.

Meet The Youngest Sneaker Reselling Millionaire

What are the demographics of sneaker buyers?

Based on the results of the SoleSavy survey, the majority of sneaker enthusiasts are male and under the age of 40, with nearly 80% of them having a college degree and more than 50% having an annual income of $60,000 or greater.

Who dominates the shoe market?

Nike is by far the world's largest athletic shoe manufacture, with an estimated market share of about 50%. The company also sells a wide range of apparel under its own brand, and affiliated brands such as Converse and Hurley.

Who is the target market for sneakers?

What demographic buys the most sneakers? Data shows that the target market for Nike shoes includes Millennials (24–39-year-olds) and Gen Z (9–24-year-olds). Presumably, many Millennials are buying sneakers for their young children. Men still buy more sneakers than women, but the gap is closing.

How big is the market for sneakers?

Revenue in the Sneakers segment amounts to US$86.58bn in 2023. The market is expected to grow annually by 5.34% (CAGR 2023-2027).

What is the buyer demographic for Yeezy?

yeezysupply.com Audience Demographics

Audience composition can reveal a site's current market share across various audiences. yeezysupply.com's audience is 64.82% male and 35.18% female. The largest age group of visitors are 18 - 24 year olds (Desktop).

Is sneaker collecting profitable?

Is Collecting Sneakers A Good Investment? Sneakers can pay off as an investment. In the short term, hyped up releases often sell for much more than their retail price. In the long term, less hyped releases can appreciate in value as their rarity increases.

What sneakers are worth collecting?

What age group buys the most?

US online shopping frequency by age group

This is why it comes as no surprise when it comes to shopping preference, Millennials lead the pack by accounting for 37.4% of all American digital buyers in 2020, followed by Generation X (30.1%), Gen Zers (18.2%), and Baby Boomers(14.6%) (eMarketer, 2020).

Who is StockX target audience?

Although mostly known as a resale platform for sneakers, StockX has evolved into a worldwide marketplace for products ranging from streetwear, watches to electronics. The site is aimed at a young audience, Generation Z, with an interest in culture and fashion.

How often does the average person buy new shoes?

As a general rule of thumb, shoes should be replaced every 8-12 months for most people or every 500-700 kilometres for running shoes. Some shoes will last longer, and some will wear out more quickly.

What are the target market age groups?

Age Range - Target People 18-24 years olds, People 25-34 years olds, People 35-44 years olds, People 45-54 years olds, People 55-64 years olds, and People 65 and olders.

Who are mostly the target audience?

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

Who is Jordans target market?

Nike's Jordan collection, named after basketball superstar Michael Jordan, is also a premium-label brand targeted at athletes. Nike also developed various product lines endorsed by athletes such as LeBron James. These high-performance lines are targeted at athletes.

Is the sneaker market declining?

Global sneaker sales totalled $152.4 billion in 2022 according to Euromonitor, reflecting a 2.7 percent increase in sales from the year before but a dramatic slowdown compared with the 19.5 percent spike in 2021. Now through 2027, the category is projected to grow at an annual average rate of 3.6 percent.

What is the most sold sneaker brand?

Largest Shoe Brands Research Summary

The largest shoe brand in the US is Nike, with a revenue of $44.538 billion and over 75,000 employees. As of 2022, the US shoe industry has a market size of $85.84 billion. The average American owns 20 pairs of shoes, (12 for men and 27 for women).

Which sneaker brand sells the most?

After over 50 years in the sneaker game, Nike is still the one to beat.

Who is the king of sneakers?

In nine years, Michael Malekzadeh outpaced the crowd to become an American sneaker celebrity. He made more than $300 million in the sneaker resale market, where scarcity and cool have driven runaway prices.

Which gender buys more sneakers?

Women are females first and customers second. Brands need to develop women specific products in order to grow this important segment of the sneaker market. Across the sport equipment landscape, there are few women's specific products, brands or retailers.

How is the shoe market segmented?

The Footwear Market is segmented by Type (Athletic Footwear and Non-Athletic Footwear), End User (Men, Women, and Kids), Distribution Channel (Offline Retail Stores, and Online Retail Stores), and Geography (North America, Europe, Asia-Pacific, South America, and Middle East & Africa).