Is Ulta Beauty cruelty-free?

Ulta Beauty is cruelty-free. Ulta Beauty has confirmed that it is truly cruelty-free. They don't test finished products or ingredients on animals, and neither do their suppliers or any third-parties. They also don't sell their products where animal testing is required by law.
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Which brands at Ulta are cruelty-free?

Cruelty-Free Brands at Ulta:
  • Acure – 100% vegan.
  • AG Hair.
  • Anastasia Beverly Hills.
  • Andalou Naturals.
  • Amopé
  • Aquis.
  • Arctic Fox – 100% vegan.
  • Ardell.
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Are Ulta beauty products tested on animals?

This company does NOT test on animals. Key: Company That Doesn't Test.
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Is Ulta Beauty ethical?

We are also a member of EWG Verified program that focuses on increased awareness on health and environmental sustainability. Cruelty-free is in the heart of our brand as members of Leaping Bunny, and we fully support Ulta's initiative.
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Is Ulta a Chinese company?

Ulta Beauty, Inc., formerly known as Ulta Salon, Cosmetics & Fragrance Inc. and before 2000 as Ulta3, is an American chain of beauty stores headquartered in Bolingbrook, Illinois.
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14 Lesser-Known Cruelty-Free Brands at Ulta | Let's Explore!



Who is the parent company of Ulta Beauty?

Q.ai, LLC is a wholly owned subsidiary of Quantalytics Holdings, LLC (“Quantalytics”).
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How is Ulta different than Sephora?

Sephora has a reputation for selling more luxury beauty brands while Ulta has long been considered a retailer for drugstore brands. The reality is that these two stores aren't so different. With competitive rewards programs, strong selections, beauty services, and more, both stores offer a great shopping experience.
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Are MAC cosmetics cruelty-free?

M·A·C does not test on animals. We do not own any animal testing facilities and we never ask others to test on animals for us.
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Is Kylie cosmetics cruelty-free?

Kylie Cosmetics is cruelty-free. Kylie Cosmetics meets all the criteria to be a Logical Harmony Approved cruelty-free brand. There is no animal testing occurring anywhere on their products. They are not selling in any markets that require animal testing, and they do not sell in retail stores in China.
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Is Sephora cruelty-free?

One great place to shop for cruelty-free and vegan makeup is Sephora. The chain is found in malls across the country, and it carries many brands named on PETA's list of cruelty-free companies, Beauty Without Bunnies. In fact, two-thirds of brands sold at Sephora have been certified cruelty-free by PETA.
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Is Bath and Body Works cruelty-free?

Bath & Body Works is not cruelty-free. They may test on animals, either themselves, through their suppliers, or through a third party. Brands who fall under this category could also be selling products where animal testing is required by law.
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Is tree hut cruelty-free?

Tree Hut meets all the criteria to be a Logical Harmony Approved cruelty-free brand. There is no animal testing occurring anywhere on their products. They are not selling in any markets that require animal testing, and they do not sell in retail stores in China.
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Is Burt's Bees cruelty-free?

Burt's Bees is cruelty-free but not 100% vegan, meaning that some of their products contain animal-derived ingredients.
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Is Tarte cruelty-free?

Yes, Tarte is indeed cruelty-free — it doesn't test on animals and neither does its supplies, it also doesn't sell its products in countries where animal testing is required by law in order to be sold.
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Is Laura Mercier cruelty-free?

Laura Mercier doesn't test finished products or ingredients on animals. None of their suppliers test on animals, nor do any third parties. Their products are not sold in China, and they don't test on animals where required by law. Laura Mercier's parent company is cruelty-free.
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Is Fenty cruelty-free?

Fenty Beauty + Fenty Skin are cruelty-free brands. We never test products or ingredients on animals, nor do we allow suppliers to conduct testing on our behalf.
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Is Maybelline tested on animal?

According to Maybelline, owned by parent brand L'Oréal: L'Oréal no longer tests any of its products or any of its ingredients on animals, anywhere in the world nor does L'Oréal delegate this task to others. An exception could only be made if regulatory authorities demanded it for safety or regulatory purposes.
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Is Gucci vegan and cruelty-free?

Gucci might offer some vegan products, however because this company is not cruelty-free, we recommend avoiding any products they offer even if they are vegan.
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Is Mac mascara vegan?

Is MAC vegan? MAC is not a vegan brand, as some of its products contain animal products such as lanolin in its ingredient lists. Products with vegan formulas may not be considered truly vegan either since the company is not cruelty-free.
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Does Dove test on animals?

Dove—one of the world's most widely available personal care–product brands—has banned all tests on animals anywhere in the world and been added to PETA's Beauty Without Bunnies cruelty-free companies list!
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Is Bare Minerals cruelty-free?

Every bareMinerals product is 100% free of parabens, phthalates, formaldehyde, chemical sunscreens, triclosan, triclocarban, propylene glycol, mineral oil, coal tar and microbeads, and we are ALWAYS cruelty-free.
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Are Estee Lauder cruelty-free?

No, Estee Lauder isn't cruelty-free. This is because Estee Lauder products are sold in Mainland China, where animal testing is required by law in order to distribute, so it can't be considered cruelty-free, either. For our favourite vegan-friendly and cruelty-free brands, check out our roundup here.
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Who does better makeup Sephora or Ulta?

While Sephora offers a more luxurious experience with better customer service and trendier products, Ulta is perfect for someone looking for affordable drugstore makeup. Ulta is unbeatable when it comes to sales and discounts.
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Who is Ulta's Target market?

Lastly, Ulta has had great success with their loyalty program. Their target demographic is women from ages 16-25. About 57% of beauty shoppers are considered “beauty enthusiasts”, CEO estimates that Ulta has most of this market share.
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Is Ulta a good brand?

Ulta Beauty is ranked third for NPS among its competitors. SEPHORA and Nordstrom come in first and second, with Sally Beauty coming in at #4. Among those competitors, it is the second most valued company.
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