Is Trader Joe's middle class?

A closer look at the distribution of Trader Joe's in the study area shows that Trader Joe's are more likely to be clustered in regions of upper-middle class income as opposed to lower and upper class incomes.

Is Trader Joe's for poor people?

Trader Joe's offers affordable options, but mostly to well-off neighborhoods. A recent study focused on Southern California found that the grocery chain had more locations “in regions of upper-middle class income as opposed to lower and upper-class incomes.”

What is the demographic for Trader Joe's?

Trader Joe's targets singles, couples, and small families ​

As for demographics, data from Simmons National Consumer Surveys reveals that more than 22% of Trader Joe's shoppers have a graduate school degree (vs. less than 10% of all U.S. adults), while a further 28% are college graduates (vs.

Who is Trader Joe's customer?

Phil Lempert, editor of the Supermarket Guru publication in Santa Monica, Calif., said the typical Trader Joe's customer is “everybody who cares about food” and that can range from foodies interested in exotic, ethnic gourmet foods to cash-strapped consumers seeking bottom-dollar prices.

Who is the average Trader Joe's shopper?

Analytics firm Numerator found that the typical Trader Joe's shopper is white or Asian and between 25 and 44 years old, according to its data. She typically has a bachelor's degree or above and an annual income of more than $80,000.

Why Trader Joe’s is So Ridiculously Cheap

What are Trader Joe's weaknesses?

One of the weaknesses of Trader Joe's is its lack of marketing. They have very limited ads and can't be found on any social media platform. This is an internal function that Trader Joe's actively opts out of. Another weakness is the limited products they offer.

What makes Trader Joe's so popular?

The eclectic and retail-fan-favorite Trader Joe's is well-known to its loyalists for low prices on unique food items, ranging from cookie butter to salsas, cheeses and ready-to-eat packaged meals. The grocery store chain is also known for its quirky culture.

Why are Trader Joe's employees so happy?

Leaders at Trader Joe's tend to answer the “Why are your workers so nice?” question by saying that Trader Joe's hires nice people and then makes the company a great place to work, with above-average wages and fair treatment. This ultimately makes employees happier and thus friendlier.

Why is Trader Joe's so secretive?

In 1979, Coulombe sold Trader Joe's to Theo Albrecht, a German grocery mogul, for a price he claims he can't remember. Since then, the company's day-to-day operations have been shrouded in secrecy.

Does Trader Joes own Aldis?

Aldi Nord owns Trader Joe's and Aldi Süd owns Aldi US.

What age group does Trader Joe's target?

Because the Trader Joe's target demographic is young professionals in their 20's-30's, the first line of advertising will start with standard social media presence.

Is Trader Joe's cheap or expensive?

Overall, Trader Joe's prices were 16 percent lower than the average prices we found at surveyed area stores; its prices were about 21 percent lower than QFC's, 19 percent lower than Safeway's, 12 percent lower than Target's, seven percent lower than Fred Meyer's, five percent higher than Walmart's, and 15 percent ...

Is Trader Joe's low quality?

Consumers view Trader Joe's as high quality but inexpensive. Whole Foods is seen as being too expensive. The grocer earned the nickname "whole paycheck." Whole Foods responded by lowering some prices, but a recent JPMorgan analyst note said the company isn't doing enough to market bargains.

Is Trader Joe's gentrification?

The gentrification that Trader Joe's is a part of affects also communities well established and often times composed of people of color with lower incomes. Trader Joe's builds its stores and and indirectly the community around them changes.

Why are Trader Joe's so small?

The real reason is much more sophisticated than that. According to several published reports, TJ's small footprint — stores and parking lots — translates into to cheaper prices for consumers. “Trader Joe's sells twice as much per square foot as Whole Foods,” the investment firm JLL reports.

Is Trader Joe's a high end store?

Trader Joe's doesn't market themselves as a Whole Foods or a gourmet market, but it kind of is. The low-key grocery store has been selling wine since the 1960's, and their successful low-cost formula has allowed them to offer affordable versions of gourmet cheeses, specialty nuts, and exotic frozen meals.

Are there cameras in Trader Joe's?

Fun fact about Trader Joe's: They don't have security guards (minimum wage job!) or cameras in any of the stores because “Integrity is our #1 Core Value.” The workers have to be their own protection. Management has repeatedly taken the position of “We're not the mask police.”

What is Trader Joe's gimmick?

Their name is a promise

Trader Joe's private label products are always free of artificial flavors, colors, preservatives, MSG, genetically modified ingredients and artificial trans-fats. Since 80 to 90 percent of products sold in Trader Joe's stores bear one of their private label names, that's a pretty big deal.

Is it easy to get hired at Trader Joe's?

Knowledgeable individuals able to assist customers in sometimes high-stress work environments also perform well during Trader Joe's job interviews. The Trader Joe's hiring process takes at least a week to complete, with some applicants spending as long as three weeks completing Trader Joe's required interviews.

How long are shifts at Trader Joe's?

Shift are 8 hours. They are forgiving for lateness, but can onl forgive so many times. Your availability is very flexible....

Does Trader Joe's pay well?

As for how much they make, Glassdoor reports that Crew Members make an average of $14 an hour, even ones who work part-time. With the national earnings average for grocery store clerks falling at around $9.99 per hour, Trader Joe's is definitely ahead in that regard.

Is Trader Joe's like Aldi?

Aldi is for customers looking for major savings and the absolute lowest grocery prices, and Trader Joe's is for customers willing to pay a premium for specialized products. Both chains use their private-label brands in pursuit of these distinct groups of shoppers.

Is Trader Joe's cheaper than Walmart?

Overall, Trader Joe's prices were about 16 percent lower than the average prices we found at surveyed area stores; its prices were about 12 percent lower than Cub's or Hy-Vee's, 21 percent lower than Rainbow's, about two percent lower than SuperTarget's, and about two percent higher than Walmart's.

What is Trader Joe's most popular item?

If you haven't figured it out yet, the Favorite Overall Trader Joe's Product is none other than Mandarin Orange Chicken! The popular freezer staple is so beloved, it actually won twice — the only item to do so.