Is DECIEM shut down?

Deciem founder Brandon Truaxe has announced temporary closure of the entire company in a video posted on the Deciem Instagram on Oct. 8. In the clip posted on the social platform, Truaxe explained that "this the final post of Deciem.

Is Deciem going out of business?

Deciem, maker of The Ordinary, is closing several of its smaller brands. The business will wind down HIF, Hylamide, Abnomaly and The Chemistry Brand. Products will remain for sale until they sell out, the company said in an Instagram post where it unveiled the news.

Did The Ordinary go out of business?

Is The Ordinary Company Closing Down? The Ordinary, the Deciem's most successful brand, will keep operating as will Niod, the company's premium skin care brand. This company is taking a more focused approach in order to “do more of what customers enjoy,” while also allowing it to “create new brands in the future.”

What brands did Deciem shut down?

The Ordinary owner announced it will close HIF, Hylamide, Abnomaly and The Chemistry Brand in an Instagram post. Instead, Deciem will focus on its crown jewel, The Ordinary, known for its $7, ingredient-focused serums, and skin care brand NIOD.

Is The Ordinary serum foundation being discontinued?

When will they be discontinued? The Concealer will be the first to go, with The Ordinary 'saying goodbye' to the 36-shade lineup as of 30th January, 2023. Both the foundations will stick around a little longer until June 2023, although the brand has said they've already stopped production.

Deciem founder Brandon Truaxe dead at 40

What has happened to The Ordinary?

The Ordinary, Deciem's flagship brand, has announced that it will discontinue its foundations and concealers in the new year. The brand admitted its makeup range hadn't garnered the right level of attention from consumers to make the cost of production viable.

Can you still buy The Ordinary?

You can purchase The Ordinary worldwide at www.theordinary.com.

Is ordinary going to launch in India?

While the brand debuted at a bunch of retailers, including Ulta Beauty, Sephora, and UK-based Lookfantastic, we're pleased to inform you, our beautiful readers, that the skincare brand is finally available in India—only at Nykaa.

Is The Ordinary coming to India?

“Yep, you guessed it right, we've got you The Ordinary, in India only at Nykaa!” The brand wrote that it had received numerous requests to stock the international brand on its platform and has finally been able to bring it to India. Canadian business Deciem launched The Ordinary as a skincare subsidiary in 2016.

Is ordinary in India?

Exclusive: The Ordinary is finally in India—Vogue reviews its cult favourite products. The Ordinary proudly claims its spot on beauty shelves across the world thanks to its ingredient forward formulas with minimal packaging and affordability in an over saturated beauty market.

What is going on with Deciem?

Deciem, the company that owns The Ordinary and NIOD, is closing the majority of its skincare brands. “This new approach will power us to do more of what you love, while allowing us the space to innovate with new brands in the future.” Earlier this week, Deciem announced it was closing four of its skincare brands.

Why is The Ordinary foundation discontinued?

The brand cited in an Instagram post that low sales were why the staple items were discontinued. "Despite many people loving the formulas, we didn't manage to reach enough of you with our Colours range and the products have not been profitable since their launch.

Why is The Ordinary out of stock?

According to the brand, the makeup products have not been profitable since their launch. The Ordinary Coverage Foundation. The Ordinary, part of Deciem Beauty Group, which is owned by The Estée Lauder Companies, is discontinuing its foundations and concealers.

Is The Ordinary coming to Nykaa?

“Launching exclusively with Nykaa, The Ordinary marries the retail proposition between India's lifestyle retailer (Nykaa) and Estee Lauder Companies India to meet the rapidly growing consumer demand for science-backed skincare in the Indian market,” she added.

Did Sephora sell The Ordinary?

Does Sephora carry The Ordinary? Sephora sells lots of skincare products from The Ordinary.

Does Deciem deliver to India?

We happily ship to almost every country*.

Why did The Ordinary leave Sephora?

Internal firings and re-hirings and bizarre social media behavior occurred, all leading up to Deciem founder and CEO Brandon Truaxe being legally ordered to leave the brand.

Why is The Ordinary no longer at Sephora?

The comment reads, "We are leaving Sephora due to payment issues but will launch online and in stores with Ulta and Douglas imminently." (Douglas is a European retailer that Deciem also just launched a partnership with). Brandon Truaxe, Deciem's controversial CEO, handles most of the company's Instagram posts.

How can I buy ordinary products in India?

So, next time when you're wondering where should you purchase The Ordinary in India, head straight to Cult Beauty. Besides, there are some trusted sellers on Amazon as well who're selling trust-worthy The Ordinary products. Even though they're expensive, if you want an Indian e-commerce store – that's the one.

Who is the CEO of ordinary?

On the first day of The Ordinary's Nykaa launch, they sold 20,000 units - a collaboration that was destined to be a tour de force in the beauty industry. Launched globally in 2016, the India debut in 2022 has been in the works for years, reveals CEO and co-founder of the brand's parent company DECIEM - Nicola Kilner.

What country owns The Ordinary?

When Deciem, the parent company of The Ordinary, launched in Australia in 2016, there were six brands in its portfolio – Hylamide, The Chemistry Brand, Abnomaly, HIF, NIOD and The Ordinary.

What can I buy instead of ordinary?

Is The Ordinary not FDA approved?

The following products from The Ordinary lack a Certificate of Product Notification, making its manufacturing, importation, sale, distribution, and use prohibited, according to an FDA advisory: The Ordinary Niacinamide 10% + Zinc 1% High-Strength Vitamin and Mineral Blemish Essence.

Is The Ordinary a Korean brand?

The Ordinary store by DECIEM, a famous Canadian skin care brand that uses only basic ingredients with proven efficacy, is located in Yeonnam-dong, Seoul, one of the hot spot for MZ generations. Collective B conducted drawing development and design supervision based on the design of the DECIEM HQ in Canada.