How many people follow virtual influencers?

58% of users follow at least 1 virtual influencer. 24% of users not following virtual influencers didn't even know they existed. 27% of users follow virtual influencers for their content, 19% for the storytelling, and 15% because they inspire them.

Who is the most popular virtual influencer?

1. Lu do Magalu. In 2020, Lu do Magalu was the most followed virtual influencer. Currently, she is also the virtual human with the most visibility in the world, making it easy to understand why she would top this list.

How many digital influencers are there?

Our data revealed that there are between 3.2 million and 37.8 million influencers in the world, who are on Instagram, YouTube, and TikTok. EarthWeb is reader-supported.

What percent of people follow influencers?

A July 2021 survey of internet users in leading online markets found that 43 percent of all respondents followed some type of social media influencer.

Who was the first virtual influencer?

Lil Miquela, the first virtual influencer

This phenomenon began in 2016, when Lil Miquela, a 19-year-old American influencer “appeared” on all screens and exploded the counters on Instagram. Behind this doll perfectly tailored for social networking is, in reality, the startup Brud located in Los Angeles.

What are ‘virtual influencers’?

Is Miquela really a robot?

Miquela is a creation of Brud – a transmedia studio that makes fictional characters who live in the real world. Essentially, she's modelled on a person and then animated over the top, but when she's talking to you and me, she believes she's a robot.

Is Miquela a real physical robot?

More info. Miquela Sousa, popularly known as Lil Miquela, is 19, a global pop star, one of TIME Magazine's '25 Most Influential People on the Internet' — and she's not human. She's a robot.

How many teens follow influencers?

Per a recent report [download page] from YouGov, US teens are far more likely than adults to follow influencers. The report reveals that two-thirds of US teens follow influencers, significantly above the 29% of US adults who do so. Some 7 in 10 US female teens follow influencers, as do 63% of US male teens.

How many followers do micro-influencers have?

There are pros and cons to each influencer level, and depending on follower count, a business can expect different results. According to MediaKix, micro-influencers are defined as accounts with anywhere from 10,000-50,000 followers and macro-influencers as accounts with 500,000-1 million followers.

How big is the influencer market?

Influencer Marketing Industry to Reach $16.4B in 2022. There's no denying that influencer marketing is lucrative. The market grew from $1.7 billion in 2016 to $9.7 billion in 2020. In 2021, it soared to $13.8 billion, indicating a steady growth.

What are the 4 types of influencers?

What are the 3 types of influencers?

It took the mass adoption of social media for today's three influencer personas to evolve: mega-influencers, macro-influencers, and micro-influencers.

How common is influencer marketing?

93% of Marketers Have Used Influencer Marketing

Showing just how prevalent influencer marketing is currently, 93% of marketers stated they'd used influencer marketing within their overall marketing strategy. That means only 7% have yet to try this strategy as a way to market their business to potential new customers.

Who controls Lil Miquela?

Biography. Trevor McFedries & Sara Decou are the co-founders of Brud and the creators of the first computer-generated social media influencer, Lil Miquela, in 2016. She has since amassed a large social media following and has donned brands including Chanel, Burberry and Fendi.

How much does it cost to make a virtual influencer?

Finally, virtual influencers are simply more cost-effective. While traditional influencers with over a million followers would charge brands over $250,000 per post, Lil Miquela — the most popular virtual influencer with over 3 million followers — charges only $9,000.

What ethnicity is Lil Miquela?

Miquela's half-Brazilian, half-Spanish existence is a beacon of ethnically ambiguous Gen Z ambition; her Instagram grid is full of street-style photos of her posing in designer streetwear alongside posts about more progressive, activist projects.

How many followers do Nano influencers have?

Nano-influencers are your everyday social media users, with anywhere from 100 to 10,000 followers.

Can you be an influencer with 1000 followers?

Yes. With authentic engagement, influence, and an audience that trusts you, you can become an influencer even with just 1000 followers.

How many followers do you need to be considered an influencer?

Working with some of our brands, I'd suggest that between 15-30 thousand is enough to be considered a micro-influencer.

How many influencers are Gen Z?

More Than 1 in 4 Gen Zers Worldwide Follow Influencers on Social Media.

What influencers do Gen Z follow?

Do millennials trust influencers?

The same Morning Consult report found that while 52% of Gen Z survey respondents and 50% of millennial respondents trust influencers they follow, only 44% of Gen Z respondents and 35% of millennials said they trust their favorite celebrities.

Is Lil Miquela an AI?

Meet Lil Miquela, or Miquela Sousa, a CGI influencer with 2.9 million followers on Instagram. She's the personification of Instagram Face and Instagram culture except for the fact that she's not a person—Miquela is a digital influencer created using motion graphics.

Is Lil Miquela a robot or a hologram?

— because despite what her copywriters would tell you, Lil Miquela is not actually a robot. None of this is artificial intelligence. It's just computer motion graphics and captions written with, one can only guess, a meticulous company style guide.