How does standardization and grading act as a marketing function explain?

Standardization and Grading facilitate the manufacturer to direct the goods of dissimilar qualities towards the market best suited to them. The task of middlemen becomes simple because they can converse well the characteristics of standardized products to customers. Standardized goods benefit from a wider market.

What is standardization and grading?

ADVERTISEMENTS: Standardisation determines the specifications of a manufactured product such as size, quality, performance etc. Goods that cannot be produced of a single size, weight or colour such as fruits, grains, eggs or cotton are graded into classes on the basis of quality.

What is the difference between standardization and grading in marketing?

Standardisation refers to the process of setting up basic measures or standards to which the products must conform and taking steps to ensure that it actually adhere to standards. Grading : Grading is the process of sorting individual units of a product into well defined classes or grades of quality.

What is the importance of standardization in marketing?

Standardization plays an important role in marketing. It makes selling and buying functions easy and more effective. Mostly, buying and selling of products is done on the basis of grade or mark. If quantity, size, quality of goods is already known, only price remains to be negotiated.

What do you mean by standardization in marketing?

Standardization means an undifferentiated use of the same Marketing Mix (4-7Ps) in all countries. In this case, the firm simply replicates, without any changes, the same strategy in the different markets in which it operates.

FUNCTIONAL MANAGEMENT OPEN COURSE: LECTURE 21- STANDARDIZATION AND GRADING

What is grading of products in marketing?

Definition. Grading involves the classifying of a product by examining its quality. It is often done with a program of grade labeling, though individual firms can grade their own products by a private system if they wish (e.g., Good, Better, Best).[1]

What are the basis of grading in marketing?

There are four main bases of standardization and grading : On the basis of quantity and measurement, size, quality and color. Products are standardized on the basis of quantity and measurement. Products are also standardized on the basis of size and weight.

What are the benefits of Standardisation and grading?

Standardization and Grading facilitate buying and selling of goods by sample or description. Customers can buy standardized goods effortlessly. The customers need to examine all the goods which are not standardized or graded. When goods are of standardized quality, customers do not insist on detailed assessment.

What is a standardization and why is it important?

Standardization ensures that certain goods or performances are produced in the same way via set guidelines. Standardized lots are used in trading stocks, commodities, and futures to allow for greater liquidity, efficiency, and reduced costs.

What is the purpose of using standards and grades?

What Is The Purpose of Standards Based Grading? The purpose of standards based grading is to give a clearer picture of a student's learning progress. Instead of a traditional points gradebook where you see a single letter grade, an SBG report card gives a detailed view of student strengths and weaknesses.

What are the advantages of grading in marketing?

Advantages of Grading

Increase the marketing efficiency by facilitating buying and selling a produce without personal selection. Heavy marketing cost in packing and transportation can be avoided by grading. Increasing distributors' profits. Increasing producers' profits.

How does the use of grades and standards affect the buying and selling process?

How does the use of grades and standards affect the buying and selling process? It enables customers to buy without having to inspect each product.

What is the importance of grading and standardization in the agricultural sector?

Grades and standards contribute to operational and pricing efficiency by providing buyers and sellers with a system of communicating price and product information. By definition, commodities are indistinguishable from one another.

What are the functions of marketing?

The 7 functions of marketing are promotion, selling, product/service management, marketing information management, pricing, financing and distribution.

How standardization benefits a business process?

What is the purpose of grading the products before marketing?

Quality grading is an important post-harvest practice for farmers who care about their customers as well as their own reputation on the market. Farmers who practice quality grading can adjust to market demands more easily. For instance, crops that are higher in quality can achieve a higher price.

What is Standardisation in marketing class 12?

Standardisation refers to the process of setting certain standards for a commodity on the basis of its desired qualities. It implies that the different units of the commodity are of a specified and uniform quality. It facilitates sale of goods through description and increases the confidence of consumers.

Why is grading important in assessment?

Grading is best for evaluating large amounts of student data — as when the individual states need to assess their educational systems — while assessment gives teachers a valuable tool for measuring the individual progress of students in their classes.

What do you mean by grading?

(ˈɡreɪdɪŋ ) 1. the act of classifying something on a scale by quality, rank, size, or progression, etc. a union dispute over pay and grading. tumour staging and grading.

What are the beneficial effects of grading on students?

Grades have several explicit functions such as to give information of student attainment, to function as an instrument of selection to the next level in the educational system, and to increase students' motivation to learn.

What are the functions of grading and reporting system?

The purpose of a grading system is to give feedback to students so they can take charge of their learning and to provide information to all who support these students—teachers, special educators, parents, and others.

What is standard based grading?

Standards-based grading (SBG) is an intentional way for teachers to track their students' progress and achievements while focusing on helping students learn and reach their highest potential. It is based on students showing signs of mastery or understanding various lessons and skills.

How do grades motivate students?

Researchers have found that one consequence of using grades to motivate students is that they stop challenging themselves for fear of trying something hard and failing at it. The hesitance of teachers and administrators to take a leap with new learning opportunities is an extension of the same thing.

What is grading explain types of grading?

They are : Percentage Grading – From 0 to 100 Percent. Letter grading and variations – From A Grade to F Grade. Norm-referenced grading – Comparing students to each other usually letter grades. Mastery grading – Grading students as “masters” or “passers” when their attainment reaches a prespecified level.