Does Pepsi pay Super Bowl halftime performers?

The surprising truth is that halftime performers aren't paid to perform at the Super Bowl. Per league policy, the NFL covers all costs related to the production of the halftime show, but the talent doesn't take home a paycheck (although the NFL foots the bill for their travel expenses).

Do all Super Bowl halftime performers get paid?

WASHINGTON — It may seem counterintuitive, but performing at the Super Bowl for millions of people has more in common with a college internship than a money-making concert tour stop. That's because the Super Bowl halftime show performers don't really get paid by the NFL to perform.

Who pays for Super Bowl halftime show?

"The NFL covers all costs associated with the show," McCarthy confirms, including production and travel expenses. For a "million-dollar-a-minute" performance that typically lasts around 13 minutes, that price adds up quickly.

How much did the halftime show cost Pepsi?

Pepsi obtained the show's rights in 2012 as part of a more significant marketing deal valued at over $2 billion, according to the Wall Street Journal.

How much did Eminem get paid for Super Bowl?

Dre, Kendrick Lamar and Eminem will be paid $0 for their live performance that tens of millions of people will be watching this year. But that does not mean performers necessarily leave the game empty handed.

Dr. Dre, Snoop Dogg, Eminem, Mary J. Blige, Kendrick Lamar

TrendingHow much did Rihanna get paid for Super Bowl?

In fact, there is no pay day at all. While it may come as a surprise to some, the truth is that Super Bowl halftime show performers don't get paid for their concerts. Instead, the NFL pays for all expenses associated with putting on the halftime show, including travel costs.

TrendingWhy didn t Rihanna get paid for halftime show?

Rihanna put on an intensely impressive performance at the 2023 Super Bowl halftime show, and you'd probably assume she got paid big bank for doing so. You'd be wrong though, as it turns out, because apparently Super Bowl performers only get paid “union scale,” which translates as not much at all, really.

Who owns the rights to the halftime show?

It's estimated that a 30-second ad during next year's Super Bowl will run about $7 million. Apple, for one, decided this seems too pricey. So it bought the entire halftime show.

How much does Pepsi spend on Super Bowl?

That said, according to a report published by The Information, Pepsico plans to spend more than $3 million during the Super Bowl to increase awareness of its brand through Twitter ads the day of the game, which is the highest grossing advertising event on the social media platform for the entire year.

How much is the halftime show worth?

The 2022 Super Bowl halftime show, by the numbers

$250 million: Value of the record-setting deal Apple Music signed with the NFL in 2022 to be the Super Bowl's halftime show's main sponsor.

How much do the halftime performers have to pay?

For example, Esquire reports that the 2020 performance by Jennifer Lopez and Shakira cost $13 million to put on. Yahoo Finance calculated Lady Gaga's 2017 set cost a pretty penny as well: over $10 million.

Did Katy Perry pay for Super Bowl?

Katy Perry says that she did not pony up for the opportunity to headline a gig that is annually the world's most-watched concert, the Super Bowl halftime show. “I put my foot down very early in the courtship,” she told The Associated Press in a recent interview.

How much did JLO make Super Bowl?

Reuters reports the 2020 show with Jennifer Lopez and Shakira rang in at $13 million. Lady Gaga's 2017 performance, where fans saw a pre-recording of her cascade down from the top of NRG Stadium, wasn't far behind with a cost of $10 million, according to Yahoo finance.

Did the rock get paid for Super Bowl?

The surprising truth is that halftime performers aren't paid to perform at the Super Bowl. Per league policy, the NFL covers all costs related to the production of the halftime show, but the talent doesn't take home a paycheck (although the NFL foots the bill for their travel expenses).

Did Mary J Blige get paid at the Super Bowl?

She won't be making any money from the Halftime show.

Celebs who perform at the Halftime show do not get paid for their efforts. In fact, many of them shell out their own money to produce shows to their exacting standard. (Last year, The Weeknd added $7 million to the production budget of his Halftime show.)

Do rappers get paid for the Super Bowl?

"We do not pay the artists. We cover expenses and production costs," said NFL spokesperson Joanna Hunter to Forbes in 2016.

Does Mary still pay alimony?

She elaborated, “I had to give up all this alimony, and I didn't have no more money to give because he had spent it all.

How much did Apple Music pay for halftime show?

And Apple got to lay claim to the biggest stage of the day, the metallic one that Rihanna descended from at the beginning of her halftime performance. The company is reportedly paying close to $50 million per year to sponsor the intermission showvertisement.

How much did the halftime show cost 2023?

The production surrounding the Super Bowl halftime show can cost upwards of $10 million and is arguably one of the biggest performances of the year for artists.

How much was Travis Scott paid for Super Bowl?

Along the way, the pop-rockers have grossed an average of $1.5 million per stop. But when they play Super Bowl 53's halftime show in Atlanta on Sunday, the band won't be paid a performance fee. Neither will their fellow halftime acts, Travis Scott and Big Boi of Outkast. This isn't unusual.

How much does Shakira make per concert?

Lopez typically grosses an average of $2.2 million per tour stop, according to Pollstar Pro, and Shakira pulls in $1.6 million, so they are certainly sacrificing hefty paydays.

How much did Shakira make Super Bowl?

Every light, firework or special effect can add thousands of dollars toward the final bill. That final tally can sometimes be in the millions of dollars. For example, Esquire reports that the 2020 performance by Jennifer Lopez and Shakira cost $13 million to put on.

How much did Pepsi pay halftime sponsors?

Pepsi has been the sponsor of the halftime show since 2012, where it signed the deal to sponsor for over $2 billion, according to The Wall Street Journal. Pepsi has controlled all rights and advertising for the halftime performance since the 2012 season.

Why is Pepsi no longer sponsoring halftime show?

PepsiCo said its decision to leave the halftime show is the first move as part of a larger strategic shift to bring music and entertainment experiences directly to fans where they are, guaranteeing the level of access and engaging experiences fans have come to expect from the brand.

Who sponsors the halftime show?

The National Football League has reached a multiyear deal with Apple Music to sponsor the Super Bowl Halftime Show, beginning with the championship game in February 2023, the league said on Thursday. Over 120 million viewers watched the 2022 Super Bowl LVI Halftime Show, which featured Dr.