Do longer TikTok videos do better?

TikTok's success was built on rapid-paced 7-15 second videos. Over the last few years, the platform extended its maximum video length all the way to 10 minutes. Many TikTok social media managers and experts report that longer videos can produce more views and engagement on TikTok in 2023 and beyond.
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Are shorter or longer videos better on TikTok?

Based on this data, we can conclude that it's probably best to keep your TikTok videos between 21 and 34 seconds if you want the best results. As always, however, rules are meant to be broken. Feel free to experiment with different TikTok durations and see what works best in your niche.
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What length of TikTok performs best?

Ideal TikTok video length: 10 to 15 seconds

TikTok users gravitate towards bite-sized videos. While your TikTok video's length can be up to 60 seconds, the optimal duration lies between 10 and 15 seconds.
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Is it okay to post long videos on TikTok?

Users can now upload videos that are up to 10 mins long. Before now, TikTok videos have a 60 seconds video length, but they are not the same. The duration of the videos recording within the app is not the same as the ones uploaded into it.
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Do longer videos do worse on TikTok?

TikTok's success was built on rapid-paced 7-15 second videos. Over the last few years, the platform extended its maximum video length all the way to 10 minutes. Many TikTok social media managers and experts report that longer videos can produce more views and engagement on TikTok in 2023 and beyond.
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TikTok’s Algorithm Changed.. HOW TO GROW FAST ON TIKTOK IN 2023 (guaranteed results)



What is the best length for a TikTok video 2022?

According to a report by WIRED, one in four of the most liked TikTok videos fall within the optimal recommended video length of 21 to 34 seconds.
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Do short videos do well on TikTok?

According to a report by WIRED, one in four of the most liked TikTok videos fall within the optimal recommended video length of 21 to 34 seconds. But you don't always have to confine yourself to this video length limit. Short-form content can be limiting, especially for a brand promoting its product or service.
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How long should a TikTok video be to go viral?

Unlike Instagram, where a post will remain alive only for 48 hours after posting, TikTok videos will stick around for much longer and can go viral weeks after getting posted. Hence, there is no specific timeline for TikTok videos to go viral. Every video will have its own time of getting popular.
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How many seconds does a TikTok go viral?

You make sure that your video captivates your audience. And those first 3 seconds are the most important. After all, there's so much choice of video content on TikTok, and it's very easy to scroll to the next video. You need to make an immediate impact.
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Do longer or shorter videos get more views?

Because 5% of viewers will stop watching videos after one minute and 60% of viewers drop off after two minutes, short videos can boost the amount of people who actually get to the end of your video.
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What slows down views on TikTok?

You're not following TikTok's community guidelines

It does this by redirecting search results or making videos ineligible for recommendation in the For You feed. If TikTok keeps people from finding your content, then it wouldn't be a surprise that your video gets zero TikTok views.
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Do longer videos perform better?

Because short videos have a higher retention rate, they perform better in terms of SEO and engagement. The shorter a video is, the more likely it is that viewers will watch it all the way through — which is the same as saying that fewer people will leave in the middle.
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Does TikTok boost your first video?

TikTok boosts your first few videos, showing them to more people than usual, before dialing down the algorithm and letting you grow organically. This is why it's important that your first few TikToks are high quality and relevant to your niche.
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Can a TikTok go viral a day later?

TikTok videos can go viral days, even weeks, after they've been posted. So, there's a good chance that with a consistent posting cadence, one of your videos will land a spot on the For You Page.
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Can a TikTok go viral overnight?

Unlike Instagram, where a post will remain alive only for 48 hours after posting, TikTok videos will stick around for much longer and can go viral weeks after getting posted. Hence, there is no specific timeline for TikTok videos to go viral. Every video will have its own time of getting popular.
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How long is too long for a TikTok video?

Videos on TikTok can currently be up to 10 minutes long. While users could originally only record and upload 15-second videos on TikTok, that limit was later extended to one minute, and then to three minutes, following demand for longer videos in order to be able to incorporate more into one video.
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What time do most Tiktoks go viral?

To sum it up, the best time to post on TikTok is between 6 am to 10 am and 7 pm to 11 pm, whereas the best days to post on TikTok are Tuesday, Thursday, and Friday.
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How do you guarantee go viral on TikTok?

How to go viral on TikTok: 11 tips
  1. Participate in trends. TikTok is known for its use of music and sound bites, and incorporating popular sounds into your content can help increase your chances of going viral. ...
  2. Use hashtags wisely. ...
  3. Create engaging and share-worthy content. ...
  4. Start with a hook and keep it short.
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Do 3 second videos do well on TikTok?

This rule says that those first 3 seconds are vital! Your video is more likely to be boosted on the 'For You' page if there is good watch time and completion rates on the content.
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How can I improve my TikTok algorithm?

Creators should use relevant keywords in their captions and hashtags. According to TikTok documentation, captions and hashtags are contributing to the TikTok algorithm. For increased visibility in Google, consider sharing your video on other platforms, like YouTube Shorts.
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How many hashtags should I use on TikTok?

However, it is recommended that you avoid overusing TikTok hashtags—because it can look spammy. According to experts, TikTok users should use hashtags with purpose and only add three to five hashtags in their captions to optimize their efforts.
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Do your first 5 Tiktoks matter?

TikTok wants you to create types of videos that stay in the same vertical. So if you are making meme videos in your first five, TikTok will basically say, “this is a meme account.” So, the first five are critical: you need to have a plan and focus. Verticality. TikTok doesn't want you being experimental.
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Should you delete Tiktoks that don't do well?

1) If you want to delete your video(s) due to poor performance, do not at all. Every content creator gets inconsistent views every now and then. Moreover, Tiktok shows users the most viewed posts at the top when they visit a content creator's profile anyway.
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How many Tiktoks do you need to grow a day?

How often you post can also affect how your content is distributed on the platform (TikTok recommends posting 1-4 times per day). To find a posting schedule that will please both the TikTok algorithm and your fans, keep a close eye on your performance until you find a frequency that works.
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What length of video is most effective?

Statistics say that viewers have a definitive preference when it comes to video length and that preference largely lies between the 3 to 6-minute range. The 3-minute mark is where most user engagement is seen. That has again and again been seen to be a timestamp where the user is willing to take action.
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