Who started LaCroix?

LaCroix was founded in 1981 by Wisconsin's G. Heileman Brewing Company and eventually acquired by National Beverage Corp. in Fort Lauderdale, FL, in 2002.

Where did LaCroix originate?

Originally made in Wisconsin by a local family-owned brewery, the brand was named for its local roots. “La” was taken from the city of La Crosse, and “Croix” hails from the beautiful St. Croix River which flows between Wisconsin and Minnesota.

How did LaCroix become popular?

Instead of going the traditional, and costly, advertising route, LaCroix embraced social media micro-influencers to grow brand awareness in an authentic way. LaCroix also engaged with people who tagged the brand in Instagram posts, in some cases sending them vouchers for sodas.

What company is LaCroix owned by?

But National Beverage Corp., which owns LaCroix, saw its market share jump 67 percent. Among a flood of sparkling waters, LaCroix is arguably the ugliest-‐in a good way.

How much is LaCroix worth?

The company has about $705 million in annual sales and a net income of $61.2 million for an 8.7% profit margin. LaCroix is hot and it made Nick Caporella a billionaire at the age of 80. Now, at 82, Caporella has a net worth of $4.4 billion.

Maurice Lacroix - Watch Servicing Process

Why was LaCroix Cancelled?

The reason for its sudden downfall can be traced back to the fact that an explosive lawsuit alleged that the company doesn't actually make LaCroix with “all-natural” ingredients. We had, it seemed, been drinking a lie. Although LaCroix denied the claims, customers immediately grew skeptical.

Is LaCroix French or Spanish?

It's pronounced "Lah-Croy"

The fake Frenchy name is actually a cross between the St. Croix, a river that runs along Wisconsin's western border, and LaCrosse, the beverage's Wisconsin hometown.

What does LaCroix mean in French?

Lacroix or La Croix is a French topographic surname meaning "the cross". It often referred to a person living near a market or roadside cross, or carrying a cross in a religious pageant.

Why is LaCroix called LaCroix?

It was available in bottles in three flavors — pure, lemon, and lime — and was marketed as a diet-friendly drink. The low-calorie soda water, pronounced “la-croy,” is named for its home of La Crosse, Wis., and the St. Croix River that runs through it. And it was created by a local brewery.

Can LaCroix give you kidney stones?

Background. Carbonated beverage consumption has been linked with diabetes, hypertension, and kidney stones, all risk factors for chronic kidney disease. Cola beverages, in particular, contain phosphoric acid and have been associated with urinary changes that promote kidney stones.

Why is LaCroix pronounced wrong?

The problem is everyone's pronouncing the brand name wrong: LaCroix is pronounced "la-croy" not "la kwah" or "la krah," like the French might say it. The company even explains on its website that the name is pronounced "la-croy," and helpfully mentions that it "rhymes with enjoy."

Can you drink too much LaCroix?

Sip a sparkling glass or two and you're completely fine - the drink is all-natural, zero-calorie, and ultimately hydrating. But if you're guzzling can after can at your desk, it could be time to slow down. For one, carbonation can cause some serious bloating and gas.

Can drinking LaCroix cause weight gain?

One study found that enhancing the flavor of savory foods for older adults increased their food intake. Nevertheless, there's no direct link that connects LaCroix to weight gain. You can keep drinking sparkling water, but keep these key points in mind: Drink it in moderation.

Who is the CEO of LaCroix?

Nick Caporella is the chairman and CEO of National Beverage, which he founded in 1985; it's best known for its LaCroix brand of sparkling water.

What was the first LaCroix flavor?

Meanwhile, LaCroix's flavor choices, which numbered just six in 2004, started to balloon. First came coconut, followed by apricot, mango, and tangerine.

Is LaCroix Italian?

LaCroix or La Croix (/ləˈkrɔɪ/) is an American brand of carbonated water that originated in La Crosse, Wisconsin, by G. Heileman Brewing Company and is now distributed by National Beverage Corporation. Their flavors include various fruits and fruit blends.

How many total flavors of LaCroix are there?

It's been a hell of a ride for LaCroix.

Why does LaCroix call Grapefruit Pamplemousse?

Oh My Green, which provides office snacks and beverages, in June reported the No. 1 item, snack or drink, was LaCroix and the most popular flavor was grapefruit, or as the company calls it “pamplemousse,” the French word for the citrus.

Who is Perrier owned by?

Perrier® Sparkling Natural Mineral Water, the source for which dates back over 100 million years, became part of the Nestlé Waters North America family of brands in 1992.

Who owns Klarbrunn?

Klarbrunn® is owned and manufactured by WIS-PAK, Inc®.

and production facilities are found throughout the Central and Southern United States.

Does LaCroix have rat poison in it?

Two weeks ago, a hullabaloo broke out over a lawsuit alleging that canned seltzer from LaCroix contains an ingredient found in “cockroach insecticide.” Suddenly, the canned water with the cult-like following didn't sound so appetizing.

Does LaCroix have roach killer in it?

Maybe. But it doesn't even matter. It was just about a year ago that La Croix was sued by a customer who alleged the sparkling water did not, as they famously advertise, have all natural ingredients. In fact, the lawsuit claimed La Croix has an ingredient used in cockroach insecticide.

What's wrong with LaCroix water?

But what makes it a bubbly drink can wreak havoc on your tooth enamel. Due to their acidic pH, flavored sparkling waters can be nearly as corrosive as orange juice when exposed to human teeth for just 30 minutes, according to researchers at the University of Birmingham and Birmingham Dental Hospital.